What users are saying about

AdStage

5 Ratings

AdStage

5 Ratings
Score 8.2 out of 101

Facebook for Business

342 Ratings
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

AdStage

AdStage is great for bringing together all of your channels into one place for analytics. They now have easy API access into multiple channels which allows you to really deep dive and get the most out of the data that you often can't without that API access. They also have great ways to surface this data that is easy to digest for leadership.If you already have this internally or want to build it out internally, AdStage may not be a fit outside of some great automation tools, but it's not easy to have this data done and built out internally so this is a great place to start.
Matthew Lloyd profile photo

Facebook for Business

Facebook for Business is great for creating and distributing content that is strictly promotional. It's also great for keeping track of your followings' demographic information, as doing so on your own platform is time-consuming and leaves you open to User Privacy risks.I don't like the way Facebook works for distributing non-promotional content. If we make an inspirational video that is soliciting no purchase whatsoever--it's simply good, free content that serves the viewer--Facebook wants our company to pay a price to get the video shown to more people. Compare this to, say, YouTube, where WE are paid for creating good content for our viewers. I strongly dislike the way Facebook for Business is built around paying FB to show your content to people, especially people who've already Liked your page and tacitly expressed "I like receiving content from this organization."
Brock Ross profile photo

Feature Rating Comparison

Ad Network Integration

AdStage
9.0
Facebook for Business
Data Transfer
AdStage
9.0
Facebook for Business
DSP integration
AdStage
9.0
Facebook for Business

Ad Campaigns

AdStage
7.8
Facebook for Business
Ad campaign creation
AdStage
8.0
Facebook for Business
Ad deployment
AdStage
8.0
Facebook for Business
Display advertising
AdStage
7.0
Facebook for Business
Ad display and retargeting segmentation
AdStage
7.0
Facebook for Business
Sequence targeting
AdStage
9.0
Facebook for Business

Ad Reporting & Analytics

AdStage
7.8
Facebook for Business
Ad dashboards
AdStage
9.0
Facebook for Business
Ad performance reports
AdStage
9.0
Facebook for Business
Ad conversion tracking
AdStage
9.0
Facebook for Business
Ad attribution reporting
AdStage
6.0
Facebook for Business
Cross-channel ad management
AdStage
8.0
Facebook for Business
Ad forecasting and optimization
AdStage
6.0
Facebook for Business

Pros

  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Matthew Lloyd profile photo
  • Targeting - There are many ways to target the exact audience you need to market to.
  • Reach - Marketers can market to a massive audience.
  • Reporting - Facebook has a great reporting capabilities on ROI.
No photo available

Cons

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo
  • Works well, really don't have any complaints
Steve Reger profile photo

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
Facebook for Business10.0
Based on 4 answers
Because Facebook for Business is free. There is no renewal. Maybe I should have put a ZERO because you can't really renew your Facebook for Business account. I put 10 because it is a no-brainer to use. I would recommend it to other people. Actually I do recommend it to other people
Andy Ryan profile photo

Usability

No score
No answers yet
No answers on this topic
Facebook for Business6.4
Based on 2 answers
I find it very cumbersome to use. It is a clunky system and often times very buggy. The customer support, though helpful, is very slow to resolve issues.
No photo available

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
Facebook for Business7.9
Based on 3 answers
Because they have really thought ahead and made all the help content very simple to understand and the training videos were very detailed.
Natasha Thompson profile photo

Implementation

No score
No answers yet
No answers on this topic
Facebook for Business7.3
Based on 3 answers
Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
Natasha Thompson profile photo

Alternatives Considered

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo
Each tool allows you to focus on different groups of people. Some folks might not be on Facebook but maybe they're on LinkedIn and so on. So any good marketing campaign should be conducted on many levels.
Steve Reger profile photo

Return on Investment

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo
  • Facebook for Business generally sees low CPCs and cost per acquisitions
  • Facebook for Business generally sees high ROI
  • Facebook for Business generally has low CTR due to the low search Intent
No photo available

Screenshots

AdStage
Facebook for Business

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Facebook for Business

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details