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Agility PR Solutions vs. Help a Reporter Out (HARO)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agility PR Solutions

    Score9 out of 10
    N/AAgility PR Solutions is a media monitoring and analysis platform for public relations management, and a subsidiary of Innodata. The product was originally PR Newswire Agility, which was divested to MediaMiser, a subsidiary of Innodata, then rebranded as Agility PR Solutions.N/A

    Help a Reporter Out (HARO)

    Score5 out of 10
    N/AHelp a Reporter Out (HARO) was a service owned by Cision (via the merger with Vocus) for reaching out to journalists. It was discontinued by Cision, but is now owned and supported by Featured.N/A
    Pricing
    Agility PR SolutionsHelp a Reporter Out (HARO)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Agility PR SolutionsHelp a Reporter Out (HARO)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Agility PR SolutionsHelp a Reporter Out (HARO)
    Considered Both Products
    Innodata
    No answer on this topic
    Featured
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    60%
    Would buy again
    3 Answers
    Delivers good value for the price
    No answers on this topic
    80%
    Delivers good value for the price
    4 Answers
    Happy with the feature set
    No answers on this topic
    60%
    Happy with the feature set
    3 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
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    User Ratings
    Agility PR SolutionsHelp a Reporter Out (HARO)
    Likelihood to Recommend
    9.0
    (2 ratings)
    5.0
    (12 ratings)
    Usability
    9.5
    (2 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Agility PR SolutionsHelp a Reporter Out (HARO)
    Likelihood to Recommend
    Innodata
    Agility PR Solutions is well-suited to finding mentions for a large number of keywords and keeping them organized. As a membership association, this is perfect for us because we are able to track all of our members. We are also able to use it to find up-to-date reporter contacts in the right areas for our media pitches and press releases for both ourselves and members. Scenarios where Agility PR Solutions is not well suited... I haven't really found any yet. I anticipate that if you expected the software to do everything for you, then maybe that would be a problem.
    Incentivized
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    Featured
    Help a Reporter Out (HARO) was (and today, HERO is) an incredibly valuable tool that effectively bridges the gap between journalists and PR practitioners, and it filled a need on both ends. A perfect solution to an ongoing industry problem. When I have a client that needs media coverage, and a lead is shared in the daily email that fits the client's expertise, it creates an opportunity that we may never have otherwise been able to identify.
    Incentivized
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    Pros
    Innodata
    • Maintains current media contacts.
    • Distribute pitches and releases to a targeted list of reporters.
    • Generate metrics to provide clients with a clear understanding of their media campaign's coverage.
    • Target messaging to reporters interested in specific topics.
    Incentivized
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    Featured
    • Pushes PR opportunities right to your desktop several times a day
    • Provides media opportunities for just about every industry and if you monitor it regularly, on just about every topic you can think of
    • Provides an easy way to contact reporters with relevant information
    • Media outlets are verified for you
    Incentivized
    Read full review
    Cons
    Innodata
    • There is a lot of stuff you can do on the website, and it can be challenging to find what you need without asking customer service for help. I'm a person who likes to do things for myself.
    • Sometimes I wish that more of their features were just a part of what was available instead of an upsell. I want to use everything but can afford it.
    • I feel like they upgrade a lot which is great but at the same time, changing the feeling of things makes it feel less familiar.
    Incentivized
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    Featured
    • I've noticed that some queries are incredibly vague to the point where they could or could not apply to me. I feel like they should implement more strict parameters on what the query has to include.
    • Sometimes the outlet is marked anonymous which is not beneficial at all to those who are browsing queries. I think the outlet should be required as that is a pretty essential piece of information to consider.
    • I think they email slightly too often. My inbox gets flooded with HARO emails and I'm not able to go through all of them because they get buried. Maybe explore a new strategy to organize the huge amount of queries that get submitted every day.
    Incentivized
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    Usability
    Innodata
    It is very easy to become proficient with Agility PR Solutions, with or without formal training.
    Incentivized
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    Featured
    It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.
    Incentivized
    Read full review
    Alternatives Considered
    Innodata
    Both Cision and Meltwater were far more expensive but far less user-friendly. In my opinion, they were confusing and support was non-existent.
    Incentivized
    Read full review
    Featured
    They are different tools. While HARO pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. Cision allows you to syndicate your press releases. You need to have a written press release in order to use it.
    Incentivized
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    Return on Investment
    Innodata
    • We love to be able to share member news, so Agility PR Solutions enables us to do just that. Better! This improves our member engagement, which then improves retention.
    • We are a funded EDA Tech Hub. I use Agility PR Solutions to track both mentions for ourselves so we can share them with the EDA which is important for ratings, but also to track what the other hubs are doing.
    • Agility PR Solutions has had an impact on our media relations because I can now send out a media advisory about a press release to a targeted list instead of just putting out a press release that might never reach anyone.
    Incentivized
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    Featured
    • A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.
    Incentivized
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