What users are saying about
34 Ratings
44 Ratings
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Score 8.7 out of 100
34 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Amplitude Analytics

I really recommend it for small business or startup as it contains many functions and collects a lot of data that helps to boost a product of your company since you can look for strengths and repower them, as well as improve the weak points of your product. It's very easy to use and integrate if you don't have a lot of knowledge in the area, so it won't be much of a problem to keep up with your product developments.
Melanie Thompson | TrustRadius Reviewer

Exponea

Some scenarios where Exponea is well suited are understanding customer actions & decisions on front-end events. Aggregating data and creating segments for scenarios or campaigns. Automating and transforming data. Keeping everything critical in a single source of truth. Exponea's campaign and scenario builder is unmatched. Building out emails and laying out segmented scenario flows is powerful way we engage our audience.
Anonymous | TrustRadius Reviewer

Pros

Amplitude Analytics

  • Charts - I love the charting elements from Amplitude because they are simple and intuitive.
  • Ease of use - It has the ability to run complex SQL queries but more importantly the average marketer can use it and get the information they need without needing to have any technical work done.
  • Cohorts - These make segmenting data easy and this is key in the analysis.
Anonymous | TrustRadius Reviewer

Exponea

  • The most valuable benefit is the amount of independence that Exponea has created for marketing teams, not having to rely on IT to deploy.
  • We can create and activate all marketing activities, such as banners or emails, test and evaluate their success.
  • Ability to monitor performance of real-time data and swiftly react with banner variants, change CTA texts or other retention and reactivation methods.
  • It’s simple to use and requires only a graphic designer and marketer to have a wide impact.
  • With extensive analytics, we have the ability to A/B test results, reach, and other performance metrics of each individual activity in real-time.
Lukáš Világi | TrustRadius Reviewer

Cons

Amplitude Analytics

  • Training my team on Amplitude is a little complicated, so I would say it isn't the most intuitive software. Certain actions require hovering over buttons in order for the options to appear which can cause confusion when initially learning how to navigate Amplitude.
Anonymous | TrustRadius Reviewer

Exponea

  • Exponea is not good for surveys. You don't get automatic dashboards as in the case of Typeform or Survey Monkey.
  • Working with aggregates and running aggregates can be complex and confusing.
  • Web layers are complex. Designing is an easy part but deployment on the website requires knowledge of JS.
Megha Sahu | TrustRadius Reviewer

Likelihood to Renew

Amplitude Analytics

No score
No answers yet
No answers on this topic

Exponea

Exponea 9.1
Based on 1 answer
Exponea is the hub of the 21st-century marketing department, allowing you to scale your campaigns, reach prospects more effectively, qualify and nurture leads, and demonstrate ROI and deepen relationships with customers at every touchpoint.
Megha Sahu | TrustRadius Reviewer

Usability

Amplitude Analytics

No score
No answers yet
No answers on this topic

Exponea

Exponea 8.3
Based on 6 answers
It's very easy to use. The split on projects and actions in menu is intuitive and no one should have a problem to find what he wants. The reports graphics could be more appealing but they are easy to read. I also like the yellow colours as when you have so many tabs and windows open it stands out of the crowd.
Anonymous | TrustRadius Reviewer

Support Rating

Amplitude Analytics

Amplitude Analytics 8.9
Based on 8 answers
It provides a super useful analytics platform. You don't even have to have coding skills to use it and almost no training is required. Features and analysis are very intuitive. Speed could be faster. I didn't experience any downtime while using it. It smoothly integrates into the normal workflow of a developer and provides a hassle-free platform to managers.
Yash Choubey | TrustRadius Reviewer

Exponea

Exponea 8.8
Based on 6 answers
i love their support as they are very friendly and very helpful in either product discovery or bug fixing or finding the workaround or anything else. Of course it is way better to get dedicated tech consulting especially at the early stages when you integrate the platform as it may be tricky in terms of integrating SDK Exponea for web tracking and iOS. However, even first-line support can cover up like 80% of the issues. Their documentation is precise and easy to read, albeit sometimes it could be way better off if it contained more examples.
Artur Sagandykov | TrustRadius Reviewer

Alternatives Considered

Amplitude Analytics

A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.
Anonymous | TrustRadius Reviewer

Exponea

Exponea provides one solution for web and app analytics and allows to execute immediate campaings based on insights you reveal. No other tools has this out of the box integration of analytics and campaings.
Juraj Frank | TrustRadius Reviewer

Return on Investment

Amplitude Analytics

  • It collects data of great importance which allows to make product improvements.
  • It easily identifies problems a user may have with the product.
  • The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.
Melanie Thompson | TrustRadius Reviewer

Exponea

  • With the right smart tool we have been able to grow our business.
  • Exponea helps us boost conversion and increase sales.
  • The tool is customer-centric, as are we, therefore happy customers mean more customers and more revenue.
  • We are bringing relevant content to our customer groups.
  • Our company has found great financial benefits by adding information about recently viewed products.
Kamil Aujesky | TrustRadius Reviewer

Screenshots

Pricing Details

Amplitude Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Amplitude Analytics Editions & Modules

Edition
Growth$995.001
  1. Per Month
Additional Pricing Details

Exponea

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Exponea Editions & Modules

Edition
CDPCDP+AI1
CampaignsCDP+AI+MA2
CDXPCDP+AI+MA+CRO3
  1. Single Customer View, Real-Time Analytics, Advanced Segmentation, Predictive Insights, Retargeting Audiences, Integrations
  2. Single Customer View, Real-Time Analytics, Omni-Channel Execution, Behavioral Triggering, Advanced Personalization, Predictive Campaigns
  3. Single Customer View, Real-Time Analytics, Omni-Channel Execution, Web Optimization, Multivariate Testing, Artificial Intelligence
Additional Pricing Details
Exponea pricing is quote-based.

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