Amplitude Analytics vs Mixpanel

• Charts - I love the charting elements from Amplitude because they are simple and intuitive.
• Ease of use - It has the ability to run complex SQL queries but more importantly the average marketer can use it and get the information they need without needing to have any technical work done.
• Cohorts - These make segmenting data easy and this is key in the analysis.

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• Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
• Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
• Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
• Mixpanel has flexible plans that work for smaller startups as well.
• Their documentation is top notch.

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• Training my team on Amplitude is a little complicated, so I would say it isn't the most intuitive software. Certain actions require hovering over buttons in order for the options to appear which can cause confusion when initially learning how to navigate Amplitude.

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• I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
• The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
• I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.

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• With Amplitude, we can make informed decisions based on the way that users are interacting with the product.
• It helps us deduce issues users have with the product by understanding the events and touch points users have. For example, we can troubleshoot when certain things are broken using Amplitude.

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• Better customer service - we can better understand our individual customers by quickly viewing their Mixpanel profile. It also saves us a lot of time because we don't need to ask them as many questions (such as what browser they use) in order to resolve their issue.
• Conversion rates - we have significantly increased our conversion rates from users first landing on the website to filling out their contact details to join the website. As a result, we are able to spend more money on our digital advertising and thus we can acquire more users per day.

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