What users are saying about

Amplitude Analytics vs Mixpanel

Amplitude Analytics

16 Ratings

Mixpanel

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Top Rated
90 Ratings

Amplitude Analytics

16 Ratings
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Score 8.6 out of 101

Based on 16 reviews and ratings

Mixpanel

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Top Rated
90 Ratings
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Score 8 out of 101

Based on 90 reviews and ratings

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Likelihood to Recommend

Amplitude Analytics

If you do not have an analytics tool, Amplitude is a best in class option that a sophisticated organization can use for free. They offer a large amount of support if you're looking to move to a paid plan. They release new features consistently and do a great job of educating users on those new features

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Ted Bennett
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Mixpanel

  • It's great for product teams who want to better understand their users from a macro level
  • I would suggest using something like FullStory for understanding user flows instead of Mixpanel
  • Prepare to spend some time learning how it all works together and creating reports
  • Once you get reporting figured out, it's pretty easy to get value out of this
  • Make sure you confirm that your data is tracking properly (you can use the live view for this) before putting too much value on the reports

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Verified User
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Pros

  • You can always get up-to-date usage data on all of our users. It is really down to the minute information, with basically no delays.
  • There are so many usage events. Events basically exist for every possible action a user can take in the software.
  • The charts and everything are very customizable and easy to navigate even if you are not familiar with analyzing data.

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Verified User
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  • Able to identify users and track their behavior over time
  • Able to calculate user retention funnels
  • Powerful API that goes beyond page views but can also track link click, javascript events, etc

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Verified User
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Cons

  • Marketing and Sales actions are on separate objects.
  • events can be unreliable as both software update and change. Sometimes they can stop triggering and it's not immediately acknowledged

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Verified User
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  • Funnel analysis, Segmentation, Reporting - these are areas where Mixpanel excels above other analytics tools.

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Douglas Wright
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Likelihood to Renew

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Mixpanel8.2
Based on 12 answers
Mixpanel is a great tool for real analytics data. I can't perceive using anything better.

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Douglas Wright
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Usability

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Mixpanel9.0
Based on 1 answer
great, slick and clean interface

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Verified User
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Support

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Mixpanel8.9
Based on 3 answers
Support is decent, nothing amazing.

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Verified User
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Online Training

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Mixpanel8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.

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Douglas Wright
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Implementation

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Mixpanel8.9
Based on 3 answers
Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.

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Douglas Wright
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Alternatives Considered

A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.

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Verified User
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We were evaluating KISSmetrics and Mixpanel simultaneously. KISSmetrics was being tested on our front-end events, and Mixpanel was in use for our backend events. Ultimately, with faster reporting capabilities and a more fine-tuned integration with our application, we chose Mixpanel over KISSmetrics.

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Douglas Wright
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Return on Investment

  • Positive: Quicker analysis of our important business funnels
  • Positive: Decreased time asking engineering to run reports
  • Positive: Easy collaboration and funnel development

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Ted Bennett
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  • Using Mixpanel, we are able to analyze the use of our product in real time, with real customers, and improve upon any flaws. We can also see how our visitors interact with our site, and help streamline the process for them to take the actions we want.

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Pricing Details

Amplitude Analytics

General
Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
Additional Pricing Details
—

Mixpanel

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
Additional Pricing Details
—