What users are saying about

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Top Rated
87 Ratings

Amplitude Analytics

13 Ratings
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Score 8.8 out of 101

Mixpanel<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
87 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Amplitude Analytics

Well suited to analyze data either to make better-informed marketing decisions in the future. It's also useful to get analytics reports and track statistics on a daily/weekly basis.
Gwen Rivet profile photo

Mixpanel

  • Mixpanel is the best thing I've found for tracking A/B testing - but even then, there are issues. For instance it's very hard to compare the performance of A funnel vs. B funnel side by side - you essentially have to either look at them one at a time, or export all data and analyze it in Excel.
  • Mixpanel is NOT very good at letting you track percentage changes in behavior over time. I can easily see that we had 1000 loads and 100 conversions this week, but the segmentation tool doesn't make it easy to see that 10% of our users converted this week and 15% converted next week.
No photo available

Pros

  • Very user-friendly and easy to understand even for those with not much knowledge
  • The interface is nice looking
  • Different charts are used to analyze different types of data
Gwen Rivet profile photo
  • Able to identify users and track their behavior over time
  • Able to calculate user retention funnels
  • Powerful API that goes beyond page views but can also track link click, javascript events, etc
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Cons

  • No capabilities to group numbers.
  • Impossible to aggregate the data altogether so sometimes it's hard to have a real overview of everything.
  • Even though I find the interface rather user-friendly and accessible to people new to data analysis, maybe it could be useful to have a step by step guide when starting using the tool.
Gwen Rivet profile photo
  • Lower pricing (too expensive)
  • More flexibility in setting up user flows (able to map different paths/ decision points branching from the same flow
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Mixpanel8.2
Based on 12 answers
Mixpanel is extremely useful but the cost is a huge deterrent
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Usability

No score
No answers yet
No answers on this topic
Mixpanel9.0
Based on 1 answer
great, slick and clean interface
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Support

No score
No answers yet
No answers on this topic
Mixpanel8.9
Based on 3 answers
responsive support team, quick turnaround
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Online Training

No score
No answers yet
No answers on this topic
Mixpanel8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright profile photo

Implementation

No score
No answers yet
No answers on this topic
Mixpanel8.9
Based on 3 answers
Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.
Douglas Wright profile photo

Alternatives Considered

Amplitude Analytics is an easier tool to use. It requires less knowledge of SQL and as long as you have notions of data analysis and retrieving data in general. It is much more user-friendly and allows for easy and quick reporting. It can be used by different teams and therefore can be an easily shareable tool.
Gwen Rivet profile photo
We use Mixpanel together with Yandex Metrica and Google Analytics, comparing to both YM and GA I'd say Mixpanel has more convenient and featured e-commerce solution. Although, quality of data is better in Google Analytics and Yandez Metrica has plenty of features completely for free. We like all 3 tools and will continue using them together.
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Return on Investment

  • Better productivity
  • A better understanding of our users
  • Informing and influencing our marketing decisions
Gwen Rivet profile photo
  • Huge impact! We'd be blind without it.
  • It has allowed us to run many small, inexpensive experiments and quickly learn how our users patterns changed. For example: we added a new feature that we thought would dramatically increase engagement and lead to new activity. Turns out, very few users used it. We were able to create, test and learn within a week or two. Without Mixpanel, we might have built that feature out in far more detail and continued to expand it over time, spending lots of money. Our users TOLD US they wanted it...but in reality they didn't use it much. It's great to listen to your users - but it's even more valuable to TEST that with data. This story has been repeated dozens of times, saving us months of work.
Michael Ball-Marian profile photo

Pricing Details

Amplitude Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mixpanel

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details