Amplitude Analytics vs Mixpanel

Amplitude Analytics

Well suited to analyze data either to make better-informed marketing decisions in the future. It's also useful to get analytics reports and track statistics on a daily/weekly basis.

Read full review

Gwen Rivet

Growth Manager

OpenClassroomsHigher Education, 51-200 employees

View all 4 answers on this topic

Mixpanel

Mixpanel is the best thing I've found for tracking A/B testing - but even then, there are issues. For instance it's very hard to compare the performance of A funnel vs. B funnel side by side - you essentially have to either look at them one at a time, or export all data and analyze it in Excel.
Mixpanel is NOT very good at letting you track percentage changes in behavior over time. I can easily see that we had 1000 loads and 100 conversions this week, but the segmentation tool doesn't make it easy to see that 10% of our users converted this week and 15% converted next week.

Read full review

Verified User

General Manager in Product Management

Internet Company, 11-50 employees

View all 33 answers on this topic

Pros

Very user-friendly and easy to understand even for those with not much knowledge
The interface is nice looking
Different charts are used to analyze different types of data

Read full review

Gwen Rivet

Growth Manager

OpenClassroomsHigher Education, 51-200 employees

View all 4 answers on this topic

Able to identify users and track their behavior over time
Able to calculate user retention funnels
Powerful API that goes beyond page views but can also track link click, javascript events, etc

Read full review

Verified User

Manager in Marketing

Internet Company, 1-10 employees

View all 33 answers on this topic

Cons

No capabilities to group numbers.
Impossible to aggregate the data altogether so sometimes it's hard to have a real overview of everything.
Even though I find the interface rather user-friendly and accessible to people new to data analysis, maybe it could be useful to have a step by step guide when starting using the tool.

Read full review

Gwen Rivet

Growth Manager

OpenClassroomsHigher Education, 51-200 employees

View all 4 answers on this topic

Lower pricing (too expensive)
More flexibility in setting up user flows (able to map different paths/ decision points branching from the same flow

Read full review

Verified User

Manager in Marketing

Internet Company, 1-10 employees

View all 33 answers on this topic

Likelihood to Renew

No score

No answers yet

No answers on this topic

Ask the community to sound off

Mixpanel8.2

Based on 12 answers

Mixpanel is extremely useful but the cost is a huge deterrent

Read full review

Verified User

Manager in Marketing

Internet Company, 1-10 employees

View all 12 answers on this topic

Usability

No score

No answers yet

No answers on this topic

Ask the community to sound off

Mixpanel9.0

Based on 1 answer

great, slick and clean interface

Read full review

Verified User

Manager in Marketing

Internet Company, 1-10 employees

View all 1 answers on this topic

Support

No score

No answers yet

No answers on this topic

Ask the community to sound off

Mixpanel8.9

Based on 3 answers

responsive support team, quick turnaround

Read full review

Verified User

Manager in Marketing

Internet Company, 1-10 employees

View all 3 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Ask the community to sound off

Mixpanel8.0

Based on 2 answers

Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.

Read full review

Douglas Wright

Conversion Optimization Manager

New Relic, Inc.201-500 employees

View all 2 answers on this topic

Implementation

No score

No answers yet

No answers on this topic

Ask the community to sound off

Mixpanel8.9

Based on 3 answers

Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.

Read full review

Douglas Wright

Conversion Optimization Manager

New Relic, Inc.201-500 employees

View all 3 answers on this topic

Alternatives Considered

Amplitude Analytics is an easier tool to use. It requires less knowledge of SQL and as long as you have notions of data analysis and retrieving data in general. It is much more user-friendly and allows for easy and quick reporting. It can be used by different teams and therefore can be an easily shareable tool.

Read full review

Gwen Rivet

Growth Manager

OpenClassroomsHigher Education, 51-200 employees

View all 4 answers on this topic

We use Mixpanel together with Yandex Metrica and Google Analytics, comparing to both YM and GA I'd say Mixpanel has more convenient and featured e-commerce solution. Although, quality of data is better in Google Analytics and Yandez Metrica has plenty of features completely for free. We like all 3 tools and will continue using them together.

Read full review

Verified User

Manager in Sales

Airlines/Aviation Company, 11-50 employees

View all 33 answers on this topic

Return on Investment

Better productivity
A better understanding of our users
Informing and influencing our marketing decisions

Read full review

Gwen Rivet

Growth Manager

OpenClassroomsHigher Education, 51-200 employees

View all 4 answers on this topic

Huge impact! We'd be blind without it.
It has allowed us to run many small, inexpensive experiments and quickly learn how our users patterns changed. For example: we added a new feature that we thought would dramatically increase engagement and lead to new activity. Turns out, very few users used it. We were able to create, test and learn within a week or two. Without Mixpanel, we might have built that feature out in far more detail and continued to expand it over time, spending lots of money. Our users TOLD US they wanted it...but in reality they didn't use it much. It's great to listen to your users - but it's even more valuable to TEST that with data. This story has been repeated dozens of times, saving us months of work.

Read full review

Michael Ball-Marian

Intrapreneur, Internal Startup Co-Founder

CA TechnologiesComputer Software, 10,001+ employees

View all 33 answers on this topic