What users are saying about

Mixpanel

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Top Rated
90 Ratings
16 Ratings
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Score 8.6 out of 101

Mixpanel

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Top Rated
90 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Add comparison

Likelihood to Recommend

Amplitude Analytics

If you do not have an analytics tool, Amplitude is a best in class option that a sophisticated organization can use for free. They offer a large amount of support if you're looking to move to a paid plan. They release new features consistently and do a great job of educating users on those new features
Ted Bennett profile photo

Mixpanel

  • It's great for product teams who want to better understand their users from a macro level
  • I would suggest using something like FullStory for understanding user flows instead of Mixpanel
  • Prepare to spend some time learning how it all works together and creating reports
  • Once you get reporting figured out, it's pretty easy to get value out of this
  • Make sure you confirm that your data is tracking properly (you can use the live view for this) before putting too much value on the reports
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Pros

  • You can always get up-to-date usage data on all of our users. It is really down to the minute information, with basically no delays.
  • There are so many usage events. Events basically exist for every possible action a user can take in the software.
  • The charts and everything are very customizable and easy to navigate even if you are not familiar with analyzing data.
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  • Able to identify users and track their behavior over time
  • Able to calculate user retention funnels
  • Powerful API that goes beyond page views but can also track link click, javascript events, etc
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Cons

  • Marketing and Sales actions are on separate objects.
  • events can be unreliable as both software update and change. Sometimes they can stop triggering and it's not immediately acknowledged
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  • Funnel analysis, Segmentation, Reporting - these are areas where Mixpanel excels above other analytics tools.
Douglas Wright profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Mixpanel8.2
Based on 12 answers
Mixpanel is a great tool for real analytics data. I can't perceive using anything better.
Douglas Wright profile photo

Usability

No score
No answers yet
No answers on this topic
Mixpanel9.0
Based on 1 answer
great, slick and clean interface
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Support

No score
No answers yet
No answers on this topic
Mixpanel8.9
Based on 3 answers
Support is decent, nothing amazing.
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Online Training

No score
No answers yet
No answers on this topic
Mixpanel8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright profile photo

Implementation

No score
No answers yet
No answers on this topic
Mixpanel8.9
Based on 3 answers
Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.
Douglas Wright profile photo

Alternatives Considered

A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.
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We were evaluating KISSmetrics and Mixpanel simultaneously. KISSmetrics was being tested on our front-end events, and Mixpanel was in use for our backend events. Ultimately, with faster reporting capabilities and a more fine-tuned integration with our application, we chose Mixpanel over KISSmetrics.
Douglas Wright profile photo

Return on Investment

  • Positive: Quicker analysis of our important business funnels
  • Positive: Decreased time asking engineering to run reports
  • Positive: Easy collaboration and funnel development
Ted Bennett profile photo
  • Using Mixpanel, we are able to analyze the use of our product in real time, with real customers, and improve upon any flaws. We can also see how our visitors interact with our site, and help streamline the process for them to take the actions we want.
Douglas Wright profile photo

Pricing Details

Amplitude Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mixpanel

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details