Apollo.io vs. Gong

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
Gong
Score 9.2 out of 10
N/A
Gong helps people and companies reach their potential. The Gong Revenue Intelligence Platform™ enables customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, to empower revenue and go-to-market teams to determine the best actions for winning outcomes. The vendor boasts companies like Morningstar Inc., Paychex, LinkedIn,…N/A
Pricing
Apollo.ioGong
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioGong
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioGong
Considered Both Products
Apollo.io

No answer on this topic

Gong
Chose Gong
Gong has the best AI out of these technologies. Its sequencing capability is a bit more complicated but for a growing SDR or AE team, its a perfect tool with its AI capabilities that we have not seen elsewhere.
Chose Gong
Gong is a clear winner against all competitors. The insights it provides are actionable, and their AI is by far the best among all the other tools.
Chose Gong
Both Outreach and Salesloft allow for call recording but are missing all features that fall under call intelligence, and simply offer the option to go back and listen to calls.
Top Pros
Top Cons
Features
Apollo.ioGong
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
11 Ratings
7% above category average
Gong
-
Ratings
Advanced search8.411 Ratings00 Ratings
Identification of new leads7.211 Ratings00 Ratings
List quality8.111 Ratings00 Ratings
List upload/download8.910 Ratings00 Ratings
Ideal customer targeting8.211 Ratings00 Ratings
Load time/data access7.611 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
6.5
11 Ratings
15% below category average
Gong
-
Ratings
Contact information6.311 Ratings00 Ratings
Company information6.411 Ratings00 Ratings
Industry information7.010 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
8.4
11 Ratings
13% above category average
Gong
-
Ratings
Lead qualification process8.58 Ratings00 Ratings
Smart lists and recommendations8.69 Ratings00 Ratings
Salesforce integration9.05 Ratings00 Ratings
Company/business profiles8.510 Ratings00 Ratings
Alerts and reminders8.88 Ratings00 Ratings
Data hygiene8.910 Ratings00 Ratings
Automatic data refresh9.49 Ratings00 Ratings
Tags5.14 Ratings00 Ratings
Filters and segmentation8.910 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
8.7
7 Ratings
14% above category average
Gong
-
Ratings
Sales email templates7.57 Ratings00 Ratings
Append emails to records9.96 Ratings00 Ratings
Best Alternatives
Apollo.ioGong
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Lead411
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Score 9.1 out of 10
Clari Copilot
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Score 8.9 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Clari
Clari
Score 8.2 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
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Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioGong
Likelihood to Recommend
8.1
(30 ratings)
9.4
(443 ratings)
Likelihood to Renew
-
(0 ratings)
8.7
(10 ratings)
Usability
-
(0 ratings)
9.2
(211 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
9.0
(5 ratings)
9.6
(99 ratings)
Implementation Rating
-
(0 ratings)
8.7
(5 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Apollo.ioGong
Likelihood to Recommend
Apollo.io
Best suited for contact discovery on LinkedIn or for that matter any website, but it works best on LinkedIn. It saves tons of work, you can simply select the complete list of people you want to contact and put them directly into an email sequence. It is a little difficult to find contact info on other websites.
Read full review
Gong.io
Any team that has a direct relationship with a client via a phone or a video call would benefit from Gong. I've worked on sales in the past and these tools are the dream of every leader. I can't think of a better way to get actual material from our performance to give us a better chance to detect areas of improvement and hone our skillset before our next call. Even it's super fast. In merely a few minutes after the call you receive an email telling you that the recording is already ready for us to exploit it
Read full review
Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
Gong.io
  • Recommendations to improve (silence time, speaking ratio, etc.)
  • Source of absolute truth! So easy to see what meetings have been done, and how it was done. No more he says she says
  • Transcription - it has been accurate, and helps when trying to learn how to handle rejections
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
Read full review
Gong.io
  • Would like to have Gong use AI to alert me when a customer is at risk for attrition
  • Would like to make it easier to search on Accounts. When I type into the search field, sometimes multiple accounts appear, and when I click on one, there's an error.
Read full review
Likelihood to Renew
Apollo.io
No answers on this topic
Gong.io
We love Gong and our customers like it too. We can bring additional value by being to provide a dialogue of all our customer conversations.
Read full review
Usability
Apollo.io
No answers on this topic
Gong.io
Esy and simple to use outside of a few clunky moments with integrating to zoom/gcal or resetting the duration of recordings. Overall it's a really great tool that certainly empowers customer success and account managers to add of ton of value to the customer experience in a really simple way and makes the process more smooth and secure.
Read full review
Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
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Gong.io
I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt
Read full review
Implementation Rating
Apollo.io
No answers on this topic
Gong.io
This is nothing something I'm able to answer
Read full review
Alternatives Considered
Apollo.io
I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful things by using Hunter.io or Lusha as well, but there is honestly no need since I can do everything I want and more with Apollo. I would just be wasting time trying to figure out another platform when I can be focused on growing my own business with Apollo.
Read full review
Gong.io
We used to use Zoom recordings but they don't compare, we also had to spend a ton on extra storage while Gong is unlimited. In my opinion, Zoom/etc. provides no insights, no ability to score calls, no collaboration, poor sharing, etc.
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Contract Terms and Pricing Model
Apollo.io
No answers on this topic
Gong.io
I was not involved with the process
Read full review
Professional Services
Apollo.io
No answers on this topic
Gong.io
I was not involved with the process
Read full review
Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
Read full review
Gong.io
  • Greater collaboration across internal teams
  • Improved presentation and conversation skills, based on manager feedback and individual assessment
  • Improved patience (must fewer instances of interrupting customers thanks to Gong)
  • Customers are more confident in their decisions (when they can rewatch demos)
  • Better alignment with customers, since we can be truly present on the call then listen to the recording later instead of taking notes in real-time
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Gong Screenshots

Screenshot of Coach reps into sales superstars. Replicate what works by turning objective, data-based guidance into coachable moments for managers, peer-to-peer coaching, and self-driven improvements — without any drama.Screenshot of Find the truth in your pipeline. There are risks hiding in your pipeline, deals, and customer interactions. Get true visibility from contact to close so you can address them and call the right forecast every time.Screenshot of Bet big. And win. Gong’s early insights into what’s working — and what's not — gives your team the confidence to take big-bet initiatives to market successfully.