What users are saying about
16 Ratings
16 Ratings
16 Ratings
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Score 6 out of 101
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101

Likelihood to Recommend

App Annie

App Annie is useful if you want to get a clear view of the app market. The free version has no disadvantages. It's always useful. If you want to go premium to take advantage of the extra features, then there are a few things to analyze, as it can be a tad pricey
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AppsFlyer

If you're in the business of buying traffic for your app, then you need a Mobile Measurement Platform (MMP) like AppsFlyer to measure paid and organic app installs. If you're e-commerce who does not have a supporting app then there's no reason for you to use AppFlyer. In this case, you would most likely use Google Analytics.
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Pros

App Annie

  • App Annie connects to 3rd party paid media and ad revenue platforms extremely well. The data across our Facebook Ads and Apple Search Ads matches exactly with App Annie pulls in. This is extremely important as this helps us determine CPI and cost-per-lead from those sources with App Annie.
  • Servicing clients from multiple parts of the world, it's important to know how our app is performing outside the US App Store. With App Annie, we are able to see where our app ranks in each country's respective store and if our app is trending upward or downward.
  • Most ASO keyword tools only offer 20-30 free keywords. App Annie provides 100 free keywords if you are on the free plan. This is extremely helpful to be able to track important keywords for iOS and Android, along with looking into other countries.
Sam Lepak profile photo

AppsFlyer

  • Tracking multiple traffic sources effectively including Facebook, Instagram, Google, Affiliates etc.
  • Deduplication while at attribution and fraud detection, which helps saves a lot on the marketing spends.
  • Multi touch, exponential, last click, first click attribution models basis our requirement.
  • Short links and smart URL that is mostly used for quick campaigns and product integrations.
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Cons

App Annie

  • I do think there are quite a few side bar options when you first login to the software. I'd like to see the features maybe more condensed.
  • For us, it would be super useful to see more zip code or county level data in the software.
  • I would like to see a PDF version offered in the export options. It would make the presentation of the chart data more appealing.
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AppsFlyer

  • Dynamic Links are kind of ugly. They're super in-depth to set up and work fantastically, it's just that unlike Branch or Firebase AppsFlyer links are long, not customized, and ugly. I always need to hide them in a bit.ly which is a pain.
  • No automatic dynamic links -- we couldn't use it to share inside the app and measure the results of a referring a friend campaign.
Evan Laird profile photo

Likelihood to Renew

App Annie

App Annie 10.0
Based on 1 answer
Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
Jason Sherman profile photo

AppsFlyer

AppsFlyer 10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo

Support

App Annie

App Annie 5.0
Based on 1 answer
I have not had to contact support a lot of times. The few times I did, I got correct and lengthy responses, but they took some time to answer. Their product is very complete, so unless you have a specific question, you will probably not need to contact support at any time.
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AppsFlyer

AppsFlyer 8.5
Based on 2 answers
It's not entirely perfect but does the job done for what you need it for. The majority of the issues are either due to a lack of tech or limited capability of AppsFlyer products and features.
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Alternatives Considered

App Annie

When comparing the free versions of App Annie and AppFollow, App Annie falls short. Not only is AppFollow more intuitive, it provides better data export integrations such as Slack (view and respond to reviews real-time), Google Analytics, multiple CRMs, etc. App Annie allows for none of these things, they are more of a data aggregate.AppFollow also has a live intercom chat to help with any problems, something that App Annie is lacking when it comes to support. The only thing that App Annie wins at is connecting to the App Stores and pulling in download and conversion volumes, and allowing for 100 keywords versus 20.
Sam Lepak profile photo

AppsFlyer

Kochava was bad. A lot of bugs at that time, and it charges for every event triggered. We used Kochava for only around 6 months and we moved to AppsFlyer.
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Return on Investment

App Annie

  • Since I'm not a purchaser of the product, only a user, I can't really speak to the ROI.
  • I do think it serves a purpose and we are able to get some usable data from it.
  • I think until we add other analytical software, this was a great starting point.
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AppsFlyer

  • Increased retention rate and quality of users
  • Better conversion rate on acquisition funnels
  • Made campaign optimizations easier and quicker for the team
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Pricing Details

App Annie

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

AppsFlyer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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