AppNexus vs. TechTarget Data-Driven Display
AppNexus vs. TechTarget Data-Driven Display
Product | Rating | Most Used By | Product Summary | Starting Price |
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AppNexus | N/A | AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3] | N/A | |
TechTarget Data-Driven Display | N/A | TechTarget offers Data-driven Display, a digital advertising product that puts a brand in front of active tech buyers with contextual banners, takeover sponsorships and behavioral targeting. | N/A |
AppNexus | TechTarget Data-Driven Display | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
AppNexus | TechTarget Data-Driven Display | |
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Top Pros |
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Top Cons |
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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AppNexus | TechTarget Data-Driven Display | |
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Small Businesses | Google Ad Manager Score 8.5 out of 10 | Google Ad Manager Score 8.5 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.2 out of 10 | The Trade Desk Score 8.2 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
AppNexus | TechTarget Data-Driven Display | |
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Likelihood to Recommend | 8.0 (16 ratings) | - (0 ratings) |
Likelihood to Renew | 4.0 (6 ratings) | - (0 ratings) |
Usability | 5.0 (2 ratings) | - (0 ratings) |
Availability | 10.0 (1 ratings) | - (0 ratings) |
Performance | 10.0 (1 ratings) | - (0 ratings) |
Support Rating | 6.0 (1 ratings) | - (0 ratings) |
Online Training | 2.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 5.0 (1 ratings) | - (0 ratings) |
Configurability | 5.0 (1 ratings) | - (0 ratings) |
Ease of integration | 5.0 (1 ratings) | - (0 ratings) |
Product Scalability | 5.0 (1 ratings) | - (0 ratings) |
Vendor post-sale | 6.0 (1 ratings) | - (0 ratings) |
Vendor pre-sale | 4.0 (1 ratings) | - (0 ratings) |
AppNexus | TechTarget Data-Driven Display | |
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Likelihood to Recommend | AppNexus | TechTarget No answers on this topic |
Pros | AppNexus | TechTarget No answers on this topic |
Cons | AppNexus | TechTarget No answers on this topic |
Likelihood to Renew | AppNexus | TechTarget No answers on this topic |
Usability | AppNexus | TechTarget No answers on this topic |
Reliability and Availability | AppNexus | TechTarget No answers on this topic |
Performance | AppNexus | TechTarget No answers on this topic |
Support Rating | AppNexus | TechTarget No answers on this topic |
Online Training | AppNexus | TechTarget No answers on this topic |
Alternatives Considered | AppNexus | TechTarget No answers on this topic |
Scalability | AppNexus | TechTarget No answers on this topic |
Return on Investment | AppNexus | TechTarget No answers on this topic |
ScreenShots |