What users are saying about

Aprimo

18 Ratings

Microsoft BI

602 Ratings

Aprimo

18 Ratings
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Score 6.7 out of 101

Microsoft BI

602 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr profile photo

Microsoft BI

Flexibility, engagement, training resources, updates, cost, implementation, ease of use, support; these are the reasons why I would recommend Power BI. Power BI is best suited for situations where collaboration is needed among several different groups who are working concurrently on different activities. Where there are multiple levels of data that need to be parsed through. It's difficult to think of a scenario where it wouldn't be beneficial other than the obvious.
Jason Leidig profile photo

Feature Rating Comparison

BI Standard Reporting

Aprimo
Microsoft BI
7.8
Pixel Perfect reports
Aprimo
Microsoft BI
7.6
Customizable dashboards
Aprimo
Microsoft BI
7.9
Report Formatting Templates
Aprimo
Microsoft BI
7.8

Ad-hoc Reporting

Aprimo
Microsoft BI
8.5
Drill-down analysis
Aprimo
Microsoft BI
8.4
Formatting capabilities
Aprimo
Microsoft BI
8.4
Integration with R or other statistical packages
Aprimo
Microsoft BI
8.2
Report sharing and collaboration
Aprimo
Microsoft BI
8.8

Report Output and Scheduling

Aprimo
Microsoft BI
8.4
Publish to Web
Aprimo
Microsoft BI
8.4
Publish to PDF
Aprimo
Microsoft BI
8.6
Report Versioning
Aprimo
Microsoft BI
8.7
Report Delivery Scheduling
Aprimo
Microsoft BI
7.9
Delivery to Remote Servers
Aprimo
Microsoft BI
8.1

Data Discovery and Visualization

Aprimo
Microsoft BI
8.5
Pre-built visualization formats (heatmaps, scatter plots etc.)
Aprimo
Microsoft BI
8.9
Location Analytics / Geographic Visualization
Aprimo
Microsoft BI
8.4
Predictive Analytics
Aprimo
Microsoft BI
8.3

Access Control and Security

Aprimo
Microsoft BI
8.6
Multi-User Support (named login)
Aprimo
Microsoft BI
8.5
Role-Based Security Model
Aprimo
Microsoft BI
8.5
Multiple Access Permission Levels (Create, Read, Delete)
Aprimo
Microsoft BI
9.0
Single Sign-On (SSO)
Aprimo
Microsoft BI
8.3

Mobile Capabilities

Aprimo
Microsoft BI
8.3
Responsive Design for Web Access
Aprimo
Microsoft BI
8.2
Dedicated iOS Application
Aprimo
Microsoft BI
8.6
Dedicated Android Application
Aprimo
Microsoft BI
8.2
Dashboard / Report / Visualization Interactivity on Mobile
Aprimo
Microsoft BI
8.1

Application Program Interfaces (APIs) / Embedding

Aprimo
Microsoft BI
8.0
REST API
Aprimo
Microsoft BI
8.1
Javascript API
Aprimo
Microsoft BI
8.4
iFrames
Aprimo
Microsoft BI
7.9
Java API
Aprimo
Microsoft BI
7.8
Themeable User Interface (UI)
Aprimo
Microsoft BI
7.9
Customizable Platform (Open Source)
Aprimo
Microsoft BI
8.0

Pros

  • Enables the allocation across brands of various marketing activities, essential for multi-brand executions that we do freuently.
  • Connects seamlessly to IBM Cognos to create comprehensive reports that allow analysts and managers to see their budgets at any given point in time.
  • Interface is easy to navigate, with an ability to customize based on your usage needs.
Adrienne Spohr profile photo
  • Ease of use: For end user Microsoft Power BI is incredibly easy to use. Excel is simple for most people. The presentation through SharePoint gives users with any medium the ability to instantly use the dashboards. End users are able to use mobile, local and just about anyway they would choose.
  • High Adoption Rate: We had a very high adoption rate causing many of our users to be incredibly engaged. The adoption of is due to many users already familiar with the tools they grew up on. If you grew up on Excel, then you will instantly feel at home in the tools. The new add ons are rarely a challenge even for novice users.
  • Mapping functions: The mapping functions are one of the cooler features. Power Maps automatically recognizes zip codes and other addresses much like other packages. The one item I really liked was the ability to create a movie file that would play over time showing the growth across a map through the different areas. Saved as a MP4 then blended with music made this function particularly delicious for many of our end users.
  • The Gateway: MS has provided a really cool little trick. The Gateway. I will explain this part later in my review.
Sean Warren profile photo

Cons

  • Compatibility - I had some problems with my corporate firewall, internet browser configuration and the fact that Aprimo runs only on Microsoft Internet Explorer.
  • The online performance has a lot to improve. The user interface response time sometimes is bigger than we'd like.
  • Aprimo does not have native integration interface, so we had to buy another tool to integrate it with our CRM and ERP systems.
Ricardo Camargo profile photo
  • Power Pivot is a very good tool to do self service BI but there is no direct way to implement row based security to the model. There has to be a mechanism where the owner of the book can lock the model within the book to be read only or hide the model so that other users will only see the reports and not the underlying data model
  • Many to many functionality is simple in multi dimensional cubes but there is no direct and efficient way available in SSAS Tabular model and Power Pivot
  • Even though Power Pivot is a easy to use and fast to implement BI solution, without proper training, end users can't utilize all the functionality of Power Pivot and common mistakes and misunderstandings will be expensive in long run
No photo available

Likelihood to Renew

Aprimo5.9
Based on 7 answers
Aprimo does not have a full support team in Brazil and does not have account manager to help us develop and improve our processes.
An important factor is that Aprimo is more expensive than other players in the market, so the ROI has to be very clear in order to renew the contract.
Besides these problems, Aprimo is a very powerful tool and allow us to do a lot of tracking and analysis in our contact database at the same time is a complete email manager.
Ricardo Camargo profile photo
Microsoft BI8.0
Based on 25 answers
We are pleased with the Microsoft BI solution, its cost, benefit, and our ability to easily find resources to support this technology stack.
Robert Goodman profile photo

Usability

Aprimo3.7
Based on 4 answers
Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.
Adrienne Spohr profile photo
Microsoft BI7.0
Based on 5 answers
The product is very usable compared to competitive solutions. I didn't give it a full 10 because Microsoft needs to improve their Report Builder module.
Robert Goodman profile photo

Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available
Microsoft BI9.5
Based on 2 answers
The product has been reliable.
Robert Goodman profile photo

Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available
Microsoft BI7.0
Based on 2 answers
SQL Server Reporting Services (SSRS) can drag at times. We created two report servers and placed them under an F5 load balancer. This configuration has worked well. We have seen sluggish performance at times due to the Windows Firewall.
Robert Goodman profile photo

Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available
Microsoft BI7.1
Based on 6 answers
While support from Microsoft isn't necessarily always best of breed, you're also not paying the price for premium support that you would on other platforms. The strength of the stack is in the ecosystem that surrounds it. In contrast to other products, there are hundreds, even thousands of bloggers that post daily as well as vibrant user communities that surround the tool. I've had much better luck finding help with SQL Server related issues than I have with any other product, but that help doesn't always come directly from Microsoft.
Jacob Saunders profile photo

In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available
Microsoft BI6.9
Based on 3 answers
This training was more directed toward what the product was capable of rather than actual programming.
Stephanie Grice profile photo

Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available
Microsoft BI8.5
Based on 2 answers
I have used on-line training from Microsoft and from Pragmatic Works. I would recommend Pragmatic Works as the best way to get up to speed quickly, and then use the Microsoft on-line training to deep dive into specific features that you need to get depth with.
Sean Brady profile photo

Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available
Microsoft BI9.6
Based on 7 answers
Thorough project planning and requirements gathering ensured project's success.
Boris Skylar profile photo

Breadth of Deployment

No answers on this topic
Everyone uses it around my company. Mostly as BI professionals that use it to create BI solutions.
Michał Becker profile photo

Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
No photo available
Microsoft BI is alot more user friendly than SAP and allows for quicker interpretation of Data without having to go deep into the analysis of the data. All in all I would say that Microsoft BI fares far better on in the communication side and also the implementation side. The cost to use Microsoft BI is at an approrpriate level to justify a company's ability to adopt this software.
Brian Caulfield profile photo

Collaboration and Sharing

No score
No answers yet
No answers on this topic
Microsoft BI8.1
Based on 29 answers
There is a possibility to create any kind of role and access permissions, but it's not the easiest process from what I know (and had experience with). Granted, I am not a developer or system administrator, so I don't usually NEED to create any kind of roles, but yeah. You create a role, then choose the table (database) you need and you can either write a DAX filter expression or choose them from the drop-down menu in your table settings
Zee Gimon profile photo

Data Integration

No score
No answers yet
No answers on this topic
Microsoft BI8.6
Based on 28 answers
I think in general MicroSoft BI connectivity is excellent, we would have liked SSRS to be able read from Cognos cubes and it was not possible.
No photo available

Return on Investment

  • Internal tool once implemented so save on external design fees
No photo available
  • Greatly reduced reporting project development time (and associated costs).
  • Significantly larger pool of experts to assist on large / ad-hoc projects.
  • Faster availability of critical business data to our users (due to decreased development time as well as performance of overall system - we are able to keep the data very fresh).
  • Significantly increased ETL / data integration capabilities means that more legacy and external system data is making it into the data warehouse.
Sean Brady profile photo

Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Aprimo Editions & Modules
Aprimo
Additional Pricing Details

Microsoft BI

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Microsoft BI Editions & Modules
Microsoft BI
Edition
Power BI
$0
Power BI Pro
$102
2. per user per month
Additional Pricing Details