What users are saying about
38 Ratings
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Score 7.6 out of 101
50 Ratings
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Score 6.1 out of 101

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Likelihood to Recommend

AT Internet

It is suited for big companies that have a lot of traffic on their website. The question would be: what do you expect from your website? business? visibility or just good reputation?
Edouard Ader profile photo

IBM Digital Analytics

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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Pros

  • Real-time Analytics
  • Advanced Analytics Reporting
  • Dashboarding - API
Edouard Ader profile photo
  • Click pathways provided a robust way to analyze visitor pathways
  • TruePath Funnels were essential to learn day over day changes through key lead capture paths
  • Ability to accept and table a variety of user & registration IDs allowed us to perform off-UI multichannel analysis
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Cons

  • Design of the interface ( dramatically improved on the new application recently released ! )
  • Default views by unique users
  • Interface not very handy at first that may require a bit of support to start with
Alice Lamotte profile photo
  • Data mining or AdHoc visit-based analysis: All packages provide a way to do a deep dive on data. Usually you will need a custom report to cover something that is not covered out-of-the-box. For example, you might want to know whether more purchases are coming from people using one browser over another. Coremetrics does provide access to the database to build relationships between objects to construct custom reports. though it is possible to build these ad-hoc reports in Coremetrics, it's not that easy. Once you stray outside the standard templated reports, it's not the best solution for creating custom reports.
  • Since it's a flat, table-based analytics solution, there are potential table limits which can be reached on large datasets
No photo available

Likelihood to Renew

AT Internet7.6
Based on 9 answers
If you can solve behavioral analysis this increases :)
Ana Julia Ghirello profile photo
IBM Digital Analytics6.0
Based on 19 answers
This questions does not quite apply to my work as a consultant. We generally encourage our clients to remain on the same platform unless they meet a significant shortcoming.
J. G. Emile Daigle profile photo

Usability

AT Internet6.4
Based on 1 answer
No answer on this topic is available.
IBM Digital Analytics9.0
Based on 1 answer
Very easy to implement and use.
No photo available

Reliability and Availability

AT Internet5.5
Based on 1 answer
No answer on this topic is available.
IBM Digital Analytics10.0
Based on 1 answer
Never had any issues
No photo available

Performance

No score
No answers yet
No answers on this topic
IBM Digital Analytics8.0
Based on 1 answer
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
No photo available

Support

AT Internet8.9
Based on 3 answers
They are very reactive and their solution is powerful.
Edouard Ader profile photo
IBM Digital Analytics2.3
Based on 4 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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Online Training

No score
No answers yet
No answers on this topic
IBM Digital Analytics7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
No photo available

Implementation

No score
No answers yet
No answers on this topic
IBM Digital Analytics9.9
Based on 2 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
Timothy Ponce profile photo

Alternatives Considered

AT Internet shows a deep understanding of our business objectives and provide us with ideas on how to solve them. They grant us enough time to try their tools and to be sure the tools are helpful. The data we've got in the Analyzer was manually checked and it was completely correct. Their roadmap was clean and aligned with our strategy
Dmitry Kharitonov profile photo
We have used Adobe Analytics and Google Analytics in similar instances. IBM Digital Analytics is between the 2 products, slightly better than Google Analytics but far behind the flexibility offered in Adobe.
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Scalability

No score
No answers yet
No answers on this topic
IBM Digital Analytics9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
No photo available

Return on Investment

  • We can follow the impact of our campaigns and actions on audience
  • We have built an analytics culture in local newsrooms
Christiane Lapeyre profile photo
  • Digital Analytics is essential for reporting across web performance and marketing activities.
  • Although ROI is difficult to calculate for a web analytics tool, it has helped us drive business decisions that lead to increased ROI for marketing performance as well as a higher conversion rate on the website leading to higher revenue.
  • In particular, the Digital Recommendations solution has proved positive and has consistently returned positive ROIs for the majority of our clients, on average adding a lift of 5-10% in Sales.
No photo available

Pricing Details

AT Internet

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
1.  per server calls consumption
Additional Pricing Details
Our different options are designed to scale and adapt to your needs : BUSINESS : Starting at 355€/MONTH No obligation Try for 1 month, for free! PREMIUM : Contact us for pricing details Free Trial: Available. Pricing model: Subscription.

IBM Digital Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details