22 Ratings
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Score 8.5 out of 100
168 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

Basis

I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused.Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
Kimberly Smith | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.
Tegan Jenner | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Basis
7.6
Google Marketing Platform (formerly DoubleClick)
9.1
Data Transfer
Basis
7.5
Google Marketing Platform (formerly DoubleClick)
9.6
DSP integration
Basis
7.8
Google Marketing Platform (formerly DoubleClick)
8.6

Ad Campaigns

Basis
7.6
Google Marketing Platform (formerly DoubleClick)
7.9
Ad campaign creation
Basis
7.0
Google Marketing Platform (formerly DoubleClick)
8.3
Ad deployment
Basis
7.0
Google Marketing Platform (formerly DoubleClick)
8.3
Display advertising
Basis
9.0
Google Marketing Platform (formerly DoubleClick)
8.1
Ad display and retargeting segmentation
Basis
8.5
Google Marketing Platform (formerly DoubleClick)
7.7
Sequence targeting
Basis
6.4
Google Marketing Platform (formerly DoubleClick)
7.1

Ad Reporting & Analytics

Basis
6.7
Google Marketing Platform (formerly DoubleClick)
7.3
Ad dashboards
Basis
7.2
Google Marketing Platform (formerly DoubleClick)
6.8
Ad performance reports
Basis
8.0
Google Marketing Platform (formerly DoubleClick)
7.4
Ad conversion tracking
Basis
6.8
Google Marketing Platform (formerly DoubleClick)
7.5
Ad attribution reporting
Basis
5.8
Google Marketing Platform (formerly DoubleClick)
7.1
Cross-channel ad management
Basis
6.0
Google Marketing Platform (formerly DoubleClick)
7.4
Ad forecasting and optimization
Basis
6.5
Google Marketing Platform (formerly DoubleClick)
7.5

Pros

Basis

  • Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
  • Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
  • The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
  • The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
Matt Kennicott | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
Anonymous | TrustRadius Reviewer

Cons

Basis

  • More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
  • More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
  • For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
Cody Wright | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
  • Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Basis

Basis 10.0
Based on 1 answer
No answer on this topic is available.

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain | TrustRadius Reviewer

Usability

Basis

Basis 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
Anonymous | TrustRadius Reviewer

Support Rating

Basis

Basis 10.0
Based on 2 answers
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 9.0
Based on 8 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Anonymous | TrustRadius Reviewer

Implementation Rating

Basis

Basis 9.0
Based on 2 answers
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 6.0
Based on 4 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
Anonymous | TrustRadius Reviewer

Alternatives Considered

Basis

Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.
Seth Mariscal | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
Anonymous | TrustRadius Reviewer

Return on Investment

Basis

  • Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
  • More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
  • There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
  • The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
Anonymous | TrustRadius Reviewer

Pricing Details

Basis

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Google Marketing Platform (formerly DoubleClick)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Rating Summary

Likelihood to Recommend

Basis
8.3
Google Marketing Platform (formerly DoubleClick)
7.6

Likelihood to Renew

Basis
10.0
Google Marketing Platform (formerly DoubleClick)
8.0

Usability

Basis
9.0
Google Marketing Platform (formerly DoubleClick)
8.0

Support Rating

Basis
10.0
Google Marketing Platform (formerly DoubleClick)
9.0

Online Training

Basis
Google Marketing Platform (formerly DoubleClick)
8.0

Implementation Rating

Basis
9.0
Google Marketing Platform (formerly DoubleClick)
6.0

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