What users are saying about
22 Ratings
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Top Rated
195 Ratings
22 Ratings
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Score 8.5 out of 100

Google Tag Manager

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Top Rated
195 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Basis

I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused.Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
Kimberly Smith | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.
Quentin Aisbett | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Basis
7.6
Google Tag Manager
Data Transfer
Basis
7.5
Google Tag Manager
DSP integration
Basis
7.8
Google Tag Manager

Ad Campaigns

Basis
7.6
Google Tag Manager
Ad campaign creation
Basis
7.0
Google Tag Manager
Ad deployment
Basis
7.0
Google Tag Manager
Display advertising
Basis
9.0
Google Tag Manager
Ad display and retargeting segmentation
Basis
8.5
Google Tag Manager
Sequence targeting
Basis
6.4
Google Tag Manager

Ad Reporting & Analytics

Basis
6.7
Google Tag Manager
Ad dashboards
Basis
7.2
Google Tag Manager
Ad performance reports
Basis
8.0
Google Tag Manager
Ad conversion tracking
Basis
6.8
Google Tag Manager
Ad attribution reporting
Basis
5.8
Google Tag Manager
Cross-channel ad management
Basis
6.0
Google Tag Manager
Ad forecasting and optimization
Basis
6.5
Google Tag Manager

Security

Basis
Google Tag Manager
9.2
Role-based user permissions
Basis
Google Tag Manager
9.2

Tag Management

Basis
Google Tag Manager
7.9
Tag library
Basis
Google Tag Manager
8.2
Tag variable mapping
Basis
Google Tag Manager
7.7
Ease of writing custom tags
Basis
Google Tag Manager
6.5
Rules-driven tag execution
Basis
Google Tag Manager
8.2
Tag performance monitoring
Basis
Google Tag Manager
7.1
Improved page load times
Basis
Google Tag Manager
8.4
Mobile app tagging
Basis
Google Tag Manager
8.3
Library of JavaScript extensions
Basis
Google Tag Manager
8.6

Data Management & Integrity

Basis
Google Tag Manager
8.5
Event tracking
Basis
Google Tag Manager
9.5
Mobile event tracking
Basis
Google Tag Manager
8.9
Data distribution management
Basis
Google Tag Manager
8.2
Universal data layer
Basis
Google Tag Manager
8.8
Automated error checking
Basis
Google Tag Manager
7.0

Pros

Basis

  • Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
  • Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
  • The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
  • The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
Matt Kennicott | TrustRadius Reviewer

Google Tag Manager

  • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
  • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
  • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
  • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
Santiago Valdés | TrustRadius Reviewer

Cons

Basis

  • More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
  • More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
  • For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
Cody Wright | TrustRadius Reviewer

Google Tag Manager

  • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
  • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
J.P. VanderLinden | TrustRadius Reviewer

Likelihood to Renew

Basis

Basis 10.0
Based on 1 answer
No answer on this topic is available.

Google Tag Manager

Google Tag Manager 10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
Anonymous | TrustRadius Reviewer

Usability

Basis

Basis 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 7.7
Based on 11 answers
Google Tag Manager is the definition of a learning curve. At the beginning, you can barely do the minimum and it can seem questionable as to why you would use it. However, as users begin to learn its offerings and see how it can do much more, they will have a moment where GTM becomes a tool that empowers their ability to track and efficiently collect data for important business questions.
Matthew Stewart | TrustRadius Reviewer

Support Rating

Basis

Basis 10.0
Based on 2 answers
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 5.2
Based on 10 answers
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel | TrustRadius Reviewer

Online Training

Basis

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel | TrustRadius Reviewer

Implementation Rating

Basis

Basis 9.0
Based on 2 answers
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 9.8
Based on 4 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey | TrustRadius Reviewer

Alternatives Considered

Basis

Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.
Seth Mariscal | TrustRadius Reviewer

Google Tag Manager

We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
Ben Rubenstein | TrustRadius Reviewer

Return on Investment

Basis

  • Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
  • More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.
Anonymous | TrustRadius Reviewer

Google Tag Manager

  • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
  • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
Anonymous | TrustRadius Reviewer

Pricing Details

Basis

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Google Tag Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Rating Summary

Likelihood to Recommend

Basis
8.3
Google Tag Manager
9.1

Likelihood to Renew

Basis
10.0
Google Tag Manager
10.0

Usability

Basis
9.0
Google Tag Manager
7.7

Reliability and Availability

Basis
Google Tag Manager
9.1

Support Rating

Basis
10.0
Google Tag Manager
5.2

Online Training

Basis
Google Tag Manager
7.3

Implementation Rating

Basis
9.0
Google Tag Manager
9.8

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