What users are saying about
22 Ratings
25 Ratings
22 Ratings
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Score 8.5 out of 100
25 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Basis

I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused.Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
Kimberly Smith | TrustRadius Reviewer

StackAdapt

StackAdapt is well-suited in situations where you need to drive awareness to a niche audience that cannot be easily targeted on the GDN. For our agency it is useful for our Canadian clients only, as HST is added to the advertising costs. We cannot pass this on to our international clients and therefore do not use the platform for any clients outside of Canada.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Basis
7.6
StackAdapt
8.0
Data Transfer
Basis
7.5
StackAdapt
8.0
DSP integration
Basis
7.8
StackAdapt
8.0

Ad Campaigns

Basis
7.6
StackAdapt
8.1
Ad campaign creation
Basis
7.0
StackAdapt
8.1
Ad deployment
Basis
7.0
StackAdapt
8.1
Display advertising
Basis
9.0
StackAdapt
8.5
Ad display and retargeting segmentation
Basis
8.5
StackAdapt
9.0
Sequence targeting
Basis
6.4
StackAdapt
6.6

Ad Reporting & Analytics

Basis
6.7
StackAdapt
7.4
Ad dashboards
Basis
7.2
StackAdapt
8.1
Ad performance reports
Basis
8.0
StackAdapt
8.1
Ad conversion tracking
Basis
6.8
StackAdapt
8.1
Ad attribution reporting
Basis
5.8
StackAdapt
6.7
Cross-channel ad management
Basis
6.0
StackAdapt
6.1
Ad forecasting and optimization
Basis
6.5
StackAdapt
7.5

Pros

Basis

  • Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
  • Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
  • The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
  • The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
Matt Kennicott | TrustRadius Reviewer

StackAdapt

  • Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
  • Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
  • Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.
Anonymous | TrustRadius Reviewer

Cons

Basis

  • More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
  • More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
  • For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
Cody Wright | TrustRadius Reviewer

StackAdapt

  • There is no way to QA your own ads. They QA for you and based on the level of their customer support, you can trust their QA, but the lack of self-assessment can cause problems for your company/agency.
  • To know where your ads were actually deployed, when, and for how long would be amazing. They certainly know because they can track all sorts of analytics.
  • Budgeting.
Mark Whitlock | TrustRadius Reviewer

Likelihood to Renew

Basis

Basis 10.0
Based on 1 answer
No answer on this topic is available.

StackAdapt

StackAdapt 10.0
Based on 1 answer
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
Eric Figura | TrustRadius Reviewer

Usability

Basis

Basis 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe | TrustRadius Reviewer

StackAdapt

StackAdapt 8.0
Based on 2 answers
Simple, streamlined interface. I would rate it higher if there was a proper agency portal (like an MCC "My Client Center") that allows you to control multiple client accounts from a unified login.
Anonymous | TrustRadius Reviewer

Support Rating

Basis

Basis 10.0
Based on 2 answers
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe | TrustRadius Reviewer

StackAdapt

StackAdapt 9.5
Based on 2 answers
Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
Anonymous | TrustRadius Reviewer

Implementation Rating

Basis

Basis 9.0
Based on 2 answers
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe | TrustRadius Reviewer

StackAdapt

No score
No answers yet
No answers on this topic

Alternatives Considered

Basis

Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.
Seth Mariscal | TrustRadius Reviewer

StackAdapt

In terms of Native advertising, StackAdapt blows Outbrain and Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all up on StackAdapt when compared to the other platforms we have used in the past.
Cameron Solu | TrustRadius Reviewer

Return on Investment

Basis

  • Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
  • More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.
Anonymous | TrustRadius Reviewer

StackAdapt

  • Excellent traffic from our ads. Traffic exceeded our forecast.
  • Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test.
  • The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content.
Mark Whitlock | TrustRadius Reviewer

Pricing Details

Basis

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

StackAdapt

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Rating Summary

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