What users are saying about
5 Ratings
23 Ratings
5 Ratings
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Score 8.1 out of 101
23 Ratings
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Score 8.7 out of 101

Likelihood to Recommend

Blueshift

Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.
Divya Mulanjur profile photo

Exponea

I think Exponea is a great way to mature your online business
Michal Stín profile photo

Pros

Blueshift

  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
Divya Mulanjur profile photo

Exponea

  • Through email marketing we are getting in contact with our users in an effective way thanks to A/B testing
  • We can create email templates and edit immediately
  • Advanced features for sending emails
  • Exponea can fill the gaps of what’s missing from any other tools that you are currently using with the modules
  • AI features are very effective
  • Personalization is on another level creating happier and more loyal customers
Michal Stín profile photo

Cons

Blueshift

  • Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, they set up regular calls with a dedicated account lead to help with initial difficulties.
  • Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
Divya Mulanjur profile photo

Exponea

  • The tool is really robust and takes a bit to get familiar with it but the team was really helpful with that
Michal Stín profile photo

Alternatives Considered

Blueshift

  • Very precise segmenting/excluding conditions
  • Predictive score
  • Recommendation of product to users based on their behavior
No photo available

Exponea

None of the competitors could fulfill our requirements, also not speaking of that we would need to use several tools, and besides they were also more expensive
Michal Kacerik profile photo

Return on Investment

Blueshift

  • Better email tracking
  • Better workflow and user experience
No photo available

Exponea

  • The AI is making us positive revenues with recommendations and predictions.
  • We are obtaining uplift with the tool.
  • Our marketing team spends more time on creative tasks and implementing campaigns without the use of IT to deploy.
  • Web layers have brought in income that we can actually track.
  • The countdown banners are boosting sales.
Ivan Hanák profile photo

Pricing Details

Blueshift

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Blueshift Editions & Modules

Blueshift
Additional Pricing Details

Exponea

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Exponea Editions & Modules

Exponea
Edition
Basic
100 Million Data Points1
Advanced
300 Million Data Point2
Ultimate
up to 10 Billion Data Points3
1. Real-Time Omni-Channel Marketing Automation Advanced Analytics, Segmentations & Reporting Cross-Device & Multi-Source User Tracking Comprehensive Email Management System Integrations and Extensibility Options
2. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration
3. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration + Data Storage Integration
Additional Pricing Details
Exponea pricing is quote-based. All our packages are fully equipped and cover the entire conversion funnel.

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