Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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Iterable
Score 8.5 out of 10
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Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
We chose Braze when vetting (against Klaviyo + Iterable, and coming from Ortto) because we felt it was the biggest level up for us. It allows us to own cross-channel messaging in one place and we felt like it was the only platform that was truly going to level up our Lifecycle …
Braze and Iterable stood out as the best two customer engagement tools for us, but the level of support and out-of-the-box features offered by Braze pipped them slightly ahead of the competition. Overall, they showed the tool as the best solution we needed, specifically to our …
Braze fit our use-case. Every CRM/CEP has their positives and negatives and there is no one-size-fits-all solution. It's worth doing your due diligence on your current needs and assessing future needs as well. Sometimes scalability will be a priority and Braze will facilitate …
Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool. Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing …
What really impresses me about Iterable is that it has the power of Salesforce Marketing Cloud, and the easy-to-use interface of Braze, but what really sets it apart is its customer support. We have a dedicated team that we can access anytime who is there to advise on campaign …
the main reason why we pick Iterable over the other software is first, it's broad functionality, this is one of the most efficient tools when it comes to its functionality. Second, it price range, it's affordability, we find Iterable cost efficient as we mainly used it on a …
Compared to other email products i've used, Iterable's good and simplifying everything and making it easy to use for any type of marketing. They also have a great UI for all their products.
Iterable is generally better than many providers at handling large data sets and making them usable. Their workflow builder is one of the best, if not the best, I've seen and used. They also beat some other providers by having the number of channels they support and their …
It was a difficult choice at the time; both platforms provide a friendly user interface, tools to easily create your campaigns (flow-like tools), and SDKs and integrations with platforms like Twilio. We finally chose Iterable for its Catalog feature to "upload" data to their …
Based on the way that we send emails, we decided to go with Iterable. We loved the different features that they had. The main decision for us was the option of the catalog. We saw great potential for this feature and it has definitely helped us tremendously with our email …
We like the API the most, it seemed the most straightforward, it is easy to update profiles and user traits. Additionally, we use segment and we wanted something that could be a source and a destination in Segment. We also like the identify calls so you can track a customer …