ClickDimensions vs Wildfire by Google (Discontinued)

Likelihood to Recommend

ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.

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Emily Olson

Marketing Generalist

CC&NInformation Technology and Services, 51-200 employees

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The transition to Google has been painful - key contacts are no longer available.

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Verified User

Manager in Marketing

Telecommunications Company, 201-500 employees

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Feature Rating Comparison

ClickDimensions

Wildfire by Google (Discontinued)

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

ClickDimensions

Wildfire by Google (Discontinued)

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

ClickDimensions

Wildfire by Google (Discontinued)

Calendaring

Event/webinar marketing

ClickDimensions

Wildfire by Google (Discontinued)

Social sharing and campaigns

Social profile integration

ClickDimensions

Wildfire by Google (Discontinued)

Dashboards

Standard reports

Custom reports

ClickDimensions

Wildfire by Google (Discontinued)

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

The nurture campaign builder was great. Easy to use and to follow along with.
The drop and drag editor was easy to use and you could start using it with no training.
I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.

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Neville Wiles

Sales & Marketing Support Specialist

Lasers ResourceBusiness Supplies and Equipment, 11-50 employees

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Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.

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Verified User

Strategist in Social Media

Broadcast Media Company, 201-500 employees

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Cons

Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
Managing customer preferences and subscriptions felt extremely convoluted
Interfaces generally not intuitive
Reporting was not in the class of competitors
Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.

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Verified User

Manager in Marketing

Marketing & Advertising Company, 11-50 employees

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More customization - Would like to have the ability to edit more without coding.

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Ashley Pengilly

Social Media & Community Associate Manager

Foley Family Wines201-500 employees

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Likelihood to Renew

ClickDimensions 9.0

Based on 1 answer

I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.

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Verified User

Employee in Marketing

Information Technology and Services Company, 51-200 employees

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Wildfire by Google (Discontinued) 7.9

Based on 3 answers

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

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Verified User

Manager in Marketing

Telecommunications Company, 201-500 employees

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Usability

ClickDimensions 5.0

Based on 3 answers

I want to stay neutral. It's not that this product doesn't have appealing features or capabilities, it's that they aren't consistent and stable. So you lose data or your data is not accurate. Or some connection fails and the workflow doesn't trigger as it is supposed to, or the visits or clicks or other metrics contain bad data one month, then the next they're back to normal. This company needs to focus on getting their core product right and not on new features.

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Karen Chamberlain

Consultant

HMS Cornerstone SolutionsInformation Technology & Services, 11-50 employees

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Wildfire by Google (Discontinued) 9.0

Based on 1 answer

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

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Ashley Pengilly

Social Media & Community Associate Manager

Foley Family Wines201-500 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

Wildfire by Google (Discontinued) 10.0

Based on 1 answer

I have never been kicked out of Wildfire service. Always up and running.

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Ashley Pengilly

Social Media & Community Associate Manager

Foley Family Wines201-500 employees

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Performance

No score

No answers yet

No answers on this topic

Wildfire by Google (Discontinued) 10.0

Based on 1 answer

Easy to perform tasks and quick to upload changes to your promotions.

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Ashley Pengilly

Social Media & Community Associate Manager

Foley Family Wines201-500 employees

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Support Rating

ClickDimensions 1.0

Based on 4 answers

You submit a ticket and they will always come back asking for more information. So the next time you try to be proactive and add that information to the original ticket, but then they come back and ask for something else. It gets to the point where you have to believe it is a stall tactic. You ask for more detail into their processes and you get the runaround. 9 times out of ten they will point the finger at Dynamics 365 as the culprit. It is like pulling teeth to get to Tier 2 support and then the questions start all over again, even if you send screenshots.

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Karen Chamberlain

Consultant

HMS Cornerstone SolutionsInformation Technology & Services, 11-50 employees

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Wildfire by Google (Discontinued) 9.5

Based on 2 answers

Phone and email support were always available to us when we needed it.

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Verified User

Strategist in Social Media

Broadcast Media Company, 201-500 employees

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Online Training

No score

No answers yet

No answers on this topic

Wildfire by Google (Discontinued) 8.5

Based on 2 answers

Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.

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Ashley Pengilly

Social Media & Community Associate Manager

Foley Family Wines201-500 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Wildfire by Google (Discontinued) 8.5

Based on 2 answers

Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

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Verified User

Strategist in Social Media

Broadcast Media Company, 201-500 employees

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Alternatives Considered

Clickdimensions is severely impeded by its integration into Dynamics CRM. Consequently it lacks the Intuitiveness of HubSpot, and the straightforward usability of MailChimp. It is a perfect system if you want to exist entirely within Dynamics, but it requires a high degree of expertise in Dynamics to get maximum value out of it. We're currently migrating to HubSpot, and while the initial integration is proving challenging, I already sense we will be able to deliver a lot more of our marketing goals much more easily, and see an ROI.

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Chris Thorne

Commercial Marketing Manager

Horizon DiscoveryBiotechnology, 201-500 employees

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Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

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Verified User

Employee in Marketing

Consumer Services Company, 1001-5000 employees

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Return on Investment

Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
Lead scoring helps develop more qualified leads.

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Emily Olson

Marketing Generalist

CC&NInformation Technology and Services, 51-200 employees

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As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
Aggregating all content into one system creates efficiencies for content teams

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Verified User

Employee in Marketing

Consumer Services Company, 1001-5000 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

ClickDimensions

Wildfire by Google (Discontinued)

ClickDimensions

Wildfire by Google (Discontinued)

ClickDimensions

Wildfire by Google (Discontinued)

ClickDimensions

Wildfire by Google (Discontinued)

ClickDimensions

Wildfire by Google (Discontinued)

ClickDimensions

Wildfire by Google (Discontinued)

ClickDimensions

Wildfire by Google (Discontinued)

ClickDimensions

Wildfire by Google (Discontinued)

Likelihood to Recommend