Cognism vs. Zoom Revenue Accelerator

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognism
Score 8.4 out of 10
N/A
Cognism is a prospecting software suite from the company of the same name in London. The suite includes tools to enrich sales data and sync sales data across sources to produce context and refresh opportunities, organize outbound prospecting, and improve prospecting and sales activities conducted in Salesforce or in LinkedIn Sales Navigator.N/A
Zoom Revenue Accelerator
Score 8.6 out of 10
N/A
Zoom Revenue Accelerator , the evolution of Zoom IQ, is a conversation intelligence tool, available for users of Zoom Meetings.N/A
Pricing
CognismZoom Revenue Accelerator
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CognismZoom Revenue Accelerator
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CognismZoom Revenue Accelerator
Features
CognismZoom Revenue Accelerator
Conversation Intelligence Software Features
Comparison of Conversation Intelligence Software Features features of Product A and Product B
Cognism
-
Ratings
Zoom Revenue Accelerator
7.2
10 Ratings
10% below category average
Speech-to-Text Transcription00 Ratings8.19 Ratings
Keyword Detection00 Ratings7.110 Ratings
Sentiment Analysis00 Ratings7.010 Ratings
Speaker Diarization00 Ratings7.410 Ratings
Call Recording Playback00 Ratings8.110 Ratings
Call Summarization00 Ratings7.610 Ratings
Conversion Metrics00 Ratings6.910 Ratings
Keyword Search & Retrieval00 Ratings7.310 Ratings
Call Tagging00 Ratings6.87 Ratings
Integration with CRM Systems00 Ratings6.09 Ratings
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User Ratings
CognismZoom Revenue Accelerator
Likelihood to Recommend
8.5
(2 ratings)
8.2
(30 ratings)
Likelihood to Renew
-
(0 ratings)
6.0
(1 ratings)
Usability
-
(0 ratings)
7.6
(6 ratings)
User Testimonials
CognismZoom Revenue Accelerator
Likelihood to Recommend
Cognism
In terms of giving "upfront" info about the data, Cognism is well suited. I've used Lusha and LeadIQ in the past, and they don't give insights on DNC as Cognism does. They also don't give a headsup on whether the phone number is direct, mobile, or office and the only way to find that out is through calling those phone numbers directly.
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Zoom
Zoom Revenue Accelerator excels at the everyday conversations, clients wanting to understand the market, how to use the product, or just to have a chat with their broker. ZRA eats these up, provides accurate sentiment analysis, and decent enough summaries that we can start to gleam insight from the myriad conversations our client facing team are exposed to each day. Where it doesn't fully align with our business model is how it integrates with our CRM. ZRA is built for the B2B industry, and wants to attach conversations to contacts associated with deals in pipelines etc. It as a product has a poor grasp on the day to day interactions B2C businesses have with their clients, and Zoom have a lot of opportunity ahead at solving those problems.
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Pros
Cognism
  • They give us a headsup if the phone number is direct, mobile, or HQ
  • They advise us if the email is verified - that reduces our bounce rate.
  • They also advise us if our prospect's number is in the DNC list
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Zoom
  • Summarize customer interactions
  • Easily locate conversations where key terms are mentioned
  • Insight into competitors
  • Personal statistics tracking such as overall sentiment, patience, engagement
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Cons
Cognism
  • Data are not 100% accurate, which is normal for every data enrichment tool. But at least we could flag it to them so they could improve it.
  • Sometimes, I'm having problems exporting info into SFDC.
  • Wish I could also export the contacts directly to Outreach.
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Zoom
  • Keep improving the Salesforce integration, bring a lightning component into Salesforce with Visualforce
  • Notifications for when users stop recordings or delete them
  • Notifications for when managers see a users recordings
  • Notifications for recordings with big deals or named accounts (custom filtering)
  • Slack notifications for processes recordings for calls with deals/accounts that meet conditions for filters
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Likelihood to Renew
Cognism
No answers on this topic
Zoom
It has certainly been useful, but now it overlaps with other tools we are using so probably we will have to be harder on ROI here
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Usability
Cognism
No answers on this topic
Zoom
Once you're through the setup it couldn't be easier. For our client facing team members it was very much an experience of. Today you're using "App A" and tomorrow log into Zoom and you're all setup. Zoom Revenue Accelerator is effortless for an end user to pick up and start using. But the setup is where you need help to understand. Various things with where recordings are stored, how calls are routed, and even who can access what phone numbers and recordings can be challenging to setup without help. And a number of docs aren't as up to date as they could be, given the Zoom UI can change so rapidly. Once they solve the sprawling admin side of the product, it'll be a 10 out of 10.
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Alternatives Considered
Cognism
Data quality for phone numbers in APAC
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Zoom
Chorus.ai is very similar to Zoom IQ. I think the sales team should invest in either product. I was not involved in the purchasing process so I am not sure why one company was chosen over the other for us to work with.
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Return on Investment
Cognism
  • We were able to reach prospective customers through phone or email
  • We save time not dialing office numbers, because Cognism gives us a heads up on that
  • We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC
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Zoom
  • Allows me to be Building repeatable scalable processes! Being authentic and creating more humility amongst the locker room.
  • Provides stark contrast to those reps in the middle of the pack vs high activity top performers. I don’t always “see” the winning behaviors of the top reps, the win through effort, but many have a lot to learn about themselves and have even more opportunity to win more!
  • Provides self awareness and coaching opportunities for the individual producers on their own
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ScreenShots

Zoom Revenue Accelerator Screenshots

Screenshot of post-meeting analysis that includes transcription highlights as well as sentiment and engagement scores. This can display sales deals by stage, size, teams, opportunity name, with analytics for the number of interactions, competition, and customer sentiments to identify sales improvements.Screenshot of the meetings and call review, that includes insights such as talk-listen ratio, talking speed, sentiment analysis, and more. This provides a search source of truth for customer conversations that simplifies preparing for sales calls, onboarding accounts, and collaborating across the revenue team.Screenshot of a curated playlists of recording snippets to get new sellers up to speed faster and provide more impactful training. This also gives marketing teams access to sales calls to understand which messages are working and which are not, and displays which competitors are mentioned the most, why sales is winning or losing against them, and what sentiments are commonly associated with them.