Comscore validated Campaign Essentials vs. Adobe Marketo Engage
Comscore validated Campaign Essentials vs. Adobe Marketo Engage
Product | Rating | Most Used By | Product Summary | Starting Price |
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Comscore vCE | N/A | validated Campaign Essentials (vCE) is an audience and ad validation solution from comScore. It allows users to report on the performance of their ad campaigns in real time, in terms of total number of impressions on display, mobile and video, audience geographies, etc. to determine the degree to which the campaign reached its target audience. vCE also detects the presence of invalid traffic (possible fraud), and it alerts users if their brand's ads appear next to questionable content, so that… | N/A | |
Adobe Marketo Engage | N/A | Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles. | N/A |
Comscore validated Campaign Essentials | Adobe Marketo Engage | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
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Comscore validated Campaign Essentials | Adobe Marketo Engage | |
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Comscore validated Campaign Essentials | Adobe Marketo Engage | ||||||||||||||||||||||||||||||
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Email & Online Marketing |
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Lead Management |
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Campaign Management |
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Social Media Marketing |
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Reporting & Analytics |
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Platform & Infrastructure |
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Comscore validated Campaign Essentials | Adobe Marketo Engage | |
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Small Businesses | TapClicks Score 9.2 out of 10 | Vbout Score 9.5 out of 10 |
Medium-sized Companies | TapClicks Score 9.2 out of 10 | PFL Direct Mail Platform Score 9.3 out of 10 |
Enterprises | Alteryx Score 9.0 out of 10 | PFL Direct Mail Platform Score 9.3 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Comscore validated Campaign Essentials | Adobe Marketo Engage | |
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Likelihood to Recommend | - (0 ratings) | 8.5 (1132 ratings) |
Likelihood to Renew | - (0 ratings) | 9.0 (146 ratings) |
Usability | - (0 ratings) | 8.0 (98 ratings) |
Availability | - (0 ratings) | 9.0 (25 ratings) |
Performance | - (0 ratings) | 9.0 (30 ratings) |
Support Rating | - (0 ratings) | 8.8 (89 ratings) |
In-Person Training | - (0 ratings) | 10.0 (12 ratings) |
Online Training | - (0 ratings) | 6.7 (29 ratings) |
Implementation Rating | - (0 ratings) | 10.0 (37 ratings) |
Configurability | - (0 ratings) | 6.0 (6 ratings) |
Contract Terms and Pricing Model | - (0 ratings) | 7.9 (4 ratings) |
Ease of integration | - (0 ratings) | 1.6 (9 ratings) |
Product Scalability | - (0 ratings) | 7.0 (10 ratings) |
Professional Services | - (0 ratings) | 9.4 (3 ratings) |
Vendor post-sale | - (0 ratings) | 8.2 (7 ratings) |
Vendor pre-sale | - (0 ratings) | 8.2 (6 ratings) |
Comscore validated Campaign Essentials | Adobe Marketo Engage | |
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Likelihood to Recommend | Comscore No answers on this topic | Adobe |
Pros | Comscore No answers on this topic | Adobe |
Cons | Comscore No answers on this topic | Adobe |
Likelihood to Renew | Comscore No answers on this topic | Adobe |
Usability | Comscore No answers on this topic | Adobe |
Reliability and Availability | Comscore No answers on this topic | Adobe |
Performance | Comscore No answers on this topic | Adobe |
Support Rating | Comscore No answers on this topic | Adobe |
In-Person Training | Comscore No answers on this topic | Adobe |
Online Training | Comscore No answers on this topic | Adobe |
Implementation Rating | Comscore No answers on this topic | Adobe |
Alternatives Considered | Comscore No answers on this topic | Adobe |
Contract Terms and Pricing Model | Comscore No answers on this topic | Adobe |
Scalability | Comscore No answers on this topic | Adobe |
Return on Investment | Comscore No answers on this topic | Adobe |
ScreenShots | Adobe Marketo Engage Screenshots |