Contentful vs Khoros Care (Formerly Spredfast + Lithium)

• Clean, modern interface (not clunky and outdated, like WordPress)
• High degree of flexibility (I can structure data any way my clients need)
• Enables headless frontend (i.e. I can build any frontend I want without having to change my CMS)

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• Manages and pulls in posts from communities, Facebook, and Twitter so we can address them in one place as opposed to logging into each site natively.
• Khoros Care has great analytics. I like the customizable dashboards; we use them for weekly reports to upper management.
• Khoros Care helps our social media manager manage and monitor our teams.

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• The new Contentful "branches" feature looked promising (it appears to mirror a git-like repository) but it requires the CLI, which isn't necessarily practical for teams that aren't current CLI users. It would be nice if the management of this feature were available via the UI (without that it causes more confusion than anything).
• The Contentful data modeling method makes for a bit of an awkward SDK developer experience in some strongly typed languages like Java. Most things that you might need can be accomplished, but it feels like the experience could be smoother.
• It would be nice if there were a way to migrate data between spaces (e.g. from your staging space to production).

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• More options to customize the default templates for the smart views in analytics or the pre-made one for work queues and agents
• Automated and customized exports from analytics without the need to use APIs
• More granular priorities or prioritization methods (like a point system)
• More metrics to prioritize conversations with, like answer speed of the author, time waited since last answer, custom attributes, etc.

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• Positive: faster changes and new associates can easily navigate without prior training/knowledge of CMS to make content updates
• Negative: Our website manager/provider can keep certain abilities (like changing specific images) so they can charge a fee for making the change

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• Less overheads due to automated features in the tool.
• Stopped using external survey tools and used care CSAT surveys, this resulted in cost-cutting.
• Saving time by responding to customers quicker.
• Ability to manage different channels in one platform and unified reporting.

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