What users are saying about
5 Ratings
Top Rated
923 Ratings
5 Ratings
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Score 9.4 out of 100
Top Rated
923 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Likelihood to Recommend

ContentKing

ContentKing is well suited if your are managing different blogs or ecommerce stores and you need to keep an eye on any changes made. Good pricing structure based on the number of pages you have. You will be sure that you’re monitoring your sites effectively and staying on top of problems before they occur.
Juliette Tholey | TrustRadius Reviewer

Google Ads

Well suited for:
  • Businesses that want to hit the ground running and get immediate exposure
  • Complementing other SEM strategies
  • Businesses who want to move away from traditional media advertising
  • Geotargeting - businesses who need to target prospects in specific areas only
  • Scheduling - businesses who want to show ads to prospects only @ certain times or days
  • Businesses who want to drive phone calls
Less suited for:
  • Businesses that are selling products that no one is looking for
  • Businesses who can't generate a positive ROI
  • Businesses that don't have a good offer
  • Businesses that don't have a good landing page to send prospects to. If targeted traffic can't convert, even if the product is good, don't spend the money on AdWords.
Patricia Assad | TrustRadius Reviewer

Feature Rating Comparison

SEO

ContentKing
8.7
Google Ads
Page grader
ContentKing
8.4
Google Ads
Site audit / diagnostics
ContentKing
9.1
Google Ads
Site recommendations
ContentKing
8.5
Google Ads

SEO Channels

ContentKing
9.1
Google Ads
Global SEO
ContentKing
9.1
Google Ads

SEO Platform & Account Management

ContentKing
9.1
Google Ads
Multi-domain support
ContentKing
9.1
Google Ads
Integration with web analytics tools
ContentKing
9.1
Google Ads

Pros

ContentKing

  • Audit trail.
  • Content technical audit.
Hans Buis | TrustRadius Reviewer

Google Ads

  • Allows for accurate budget spend on Pay per click advertising
  • Allows for easy management of client's accounts
  • Allows for targeted advertising in the digital space by focusing on Geography, Demographics, in market buyers and other types of parameters depending on the objectives of the advertising campaigns
John Kobel | TrustRadius Reviewer

Cons

ContentKing

  • I would suggest adding some contextual info for new SEO professionals.
Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer

Google Ads

  • Though Google Ads offers greater certainty in the effectiveness of your campaign than traditional media, there's still some mystery to it.
  • Paying per click CAN be efficient, but not all clicks are equal.
  • This is NOT an SEO tool - good SEO can aid your campaigns but it is an entirely separate beast than Google Ads. One does not serve as a substitute for the other.
  • Even when Google Ads work great, they are not a cure-all. Your company still needs to be able to deliver what the customers (the ones doing the clicking) want.
Anthony Burke | TrustRadius Reviewer

Likelihood to Renew

ContentKing

No score
No answers yet
No answers on this topic

Google Ads

Google Ads 10.0
Based on 19 answers
As of today Google AdWords leads approximately 90% of paid searches globally. There is practically is no other network that can offer such a relevant and engaging audience at the price. The PPC model is also unique in that no media dollars are wasted, since PPC models ensure brand interaction versus traditional media which has heavy ad avoidance and clutter but still charges a hefty amount for ads.
Krupal Shukla | TrustRadius Reviewer

Usability

ContentKing

ContentKing 8.9
Based on 4 answers
The dashboard is comprehensive although the amount of data it provides. Alert settings page is easy to manage. And the Issues page is what I love, clear and useful design.
Rodion Melnikov | TrustRadius Reviewer

Google Ads

Google Ads 9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman | TrustRadius Reviewer

Support Rating

ContentKing

ContentKing 9.4
Based on 4 answers
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
Juliette Tholey | TrustRadius Reviewer

Google Ads

Google Ads 9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman | TrustRadius Reviewer

Online Training

ContentKing

No score
No answers yet
No answers on this topic

Google Ads

Google Ads 9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman | TrustRadius Reviewer

Alternatives Considered

ContentKing

The UX is amazing on the tool, the monthly price is doable. I use SEMRush for keyword research, Ahrefs for link profiles and ContentKing for audit and history. They all have their specific strong points.
Hans Buis | TrustRadius Reviewer

Google Ads

Google Ads interface is much nicer and way more fun to use than Bing, and Google obviously has a larger market share compared to Bing. That being said, Bing does provide us with good leads at a much lower cost, even if the volume isn't the same. Both Bing and Google Ads are necessary for us.
Jordan Harpst | TrustRadius Reviewer

Return on Investment

ContentKing

  • Better understanding and ROI for time invested in SEO.
Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer

Google Ads

  • Several of our clients have been able to increase their net revenues by using Google Ads, since we end up generating more revenue per lead than our CPA.
  • At least one client ended up wasting thousands of dollars on Ads with little to no return. Despite trying different variations of ads and targeting, we couldn't get a positive return for them and recommended allocating that spend somewhere else.
  • One of our newer clients recently allocated spend to Ads that had formerly been allocated to newspaper advertising, and saw a significant increase in revenues as a result.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ContentKing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Google Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ContentKing
9.4
Google Ads
7.7

Likelihood to Renew

ContentKing
Google Ads
10.0

Usability

ContentKing
8.9
Google Ads
9.0

Performance

ContentKing
Google Ads
9.0

Support Rating

ContentKing
9.4
Google Ads
9.0

Online Training

ContentKing
Google Ads
9.0

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