What users are saying about
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.7 out of 100
Based on 18 reviews and ratings
Google Ads
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Top Rated
1114 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 1114 reviews and ratings
Feature Set Ratings
SEO
7.3
ContentKing
73%

Google Ads
Feature Set Not Supported
N/A
ContentKing ranks higher in 4/4 features
ContentKing ranks higher in 4/4 features
Page grader
7.7
77%
11 Ratings

N/A
0 Ratings
Competitive analysis
5.3
53%
3 Ratings

N/A
0 Ratings
Site audit / diagnostics
8.2
82%
14 Ratings

N/A
0 Ratings
Site recommendations
7.9
79%
12 Ratings

N/A
0 Ratings
SEO Channels
7.8
ContentKing
78%

Google Ads
Feature Set Not Supported
N/A
ContentKing ranks higher in 2/2 features
ContentKing ranks higher in 2/2 features
Local SEO
7.2
72%
3 Ratings

N/A
0 Ratings
Global SEO
8.4
84%
8 Ratings

N/A
0 Ratings
SEO Platform & Account Management
8.8
ContentKing
88%

Google Ads
Feature Set Not Supported
N/A
ContentKing ranks higher in 2/2 features
ContentKing ranks higher in 2/2 features
Multi-domain support
9.1
91%
10 Ratings

N/A
0 Ratings
Integration with web analytics tools
8.6
86%
11 Ratings

N/A
0 Ratings
Attribute Ratings
- ContentKing is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating
Likelihood to Recommend
8.8
ContentKing
88%
14 Ratings

7.3
Google Ads
73%
111 Ratings
Likelihood to Renew
9.1
ContentKing
91%
1 Rating

8.0
Google Ads
80%
21 Ratings
Usability
8.1
ContentKing
81%
6 Ratings

2.1
Google Ads
21%
6 Ratings
Performance
ContentKing
N/A
0 Ratings

9.0
Google Ads
90%
2 Ratings
Support Rating
9.1
ContentKing
91%
6 Ratings

1.0
Google Ads
10%
9 Ratings
Online Training
ContentKing
N/A
0 Ratings

9.0
Google Ads
90%
1 Rating
Implementation Rating
8.2
ContentKing
82%
1 Rating

Google Ads
N/A
0 Ratings
Likelihood to Recommend
ContentKing
The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
SEO Director
Rise at SevenMarketing & Advertising, 51-200 employees
Google Ads
Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.
Senior PPC Analyst
Coalition TechnologiesMarketing & Advertising, 51-200 employees
Pros
ContentKing
- Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
- Insights for page-specific action points based on different data streams.
- Identifying technical and on-page website issues.
Sr. SEO consultant & Owner
SmartRankingMarketing & Advertising, 11-50 employees
Google Ads
- Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
- Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
- Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).
Associate Pastor
Gateway Alliance ChurchReligious Institutions, 11-50 employees
Cons
ContentKing
- It is a single host only, which means that if your website spans mulitple subdomains it falls down
- It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
- Some of the issues it highlights aren't always issues, and so you need an expert user
SEO Director
Rise at SevenMarketing & Advertising, 51-200 employees
Google Ads
- If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
- There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.

Verified User
C-Level Executive in Corporate
Computer Networking Company, 11-50 employeesPricing Details
ContentKing
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
—Google Ads
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
ContentKing
ContentKing 9.1
Based on 1 answer
Because it does its job very well.

Verified User
Director in Marketing
Health, Wellness and Fitness Company, 51-200 employeesGoogle Ads
Google Ads 8.0
Based on 21 answers
I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.

Verified User
Analyst in Research & Development
Research Company, 1-10 employeesUsability
ContentKing
ContentKing 8.1
Based on 6 answers
Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
Senior Growth Marketing Manager
MouseflowComputer Software, 11-50 employees
Google Ads
Google Ads 2.1
Based on 6 answers
I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
Owner
The Red Cottage -Vacation Rental PropertyHospitality, 1-10 employees
Support Rating
ContentKing
ContentKing 9.1
Based on 6 answers
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
Senior Technical SEO Analyst
HomefieldMarketing and Advertising, 11-50 employees
Google Ads
Google Ads 1.0
Based on 9 answers
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
Director Of Communications
The Suzuki SchoolEducation Management, 51-200 employees
Online Training
ContentKing
No score
No answers yet
No answers on this topic
Google Ads
Google Ads 9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Performance Media Strategist
MediativeMarketing and Advertising, 51-200 employees
Implementation Rating
ContentKing
ContentKing 8.2
Based on 1 answer
Very easy to set up.

Verified User
Director in Marketing
Health, Wellness and Fitness Company, 51-200 employeesGoogle Ads
No score
No answers yet
No answers on this topic
Alternatives Considered
ContentKing
Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.

Verified User
Manager in Information Technology
Health, Wellness and Fitness Company, 1001-5000 employeesGoogle Ads
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
Co-founder, Managing Director
PrograMetrixMarketing & Advertising, 11-50 employees
Return on Investment
ContentKing
- My website health score went from 700 tot 986/1,00 in three years time.
- The authority of my website went from 1,9 to 2,6 in three years time.
- The visitors to my website climbed from 10/day to 60/day in three years time.
Copywriter
C'bonPublic Relations & Communications, 1-10 employees
Google Ads
- Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
- Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
- If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
Analytics Director
TLo VenturesMarketing and Advertising, 1-10 employees