ContentKing vs Google Ads

• Audit trail.
• Content technical audit.

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• Allows for accurate budget spend on Pay per click advertising
• Allows for easy management of client's accounts
• Allows for targeted advertising in the digital space by focusing on Geography, Demographics, in market buyers and other types of parameters depending on the objectives of the advertising campaigns

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• I would suggest adding some contextual info for new SEO professionals.

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• Though Google Ads offers greater certainty in the effectiveness of your campaign than traditional media, there's still some mystery to it.
• Paying per click CAN be efficient, but not all clicks are equal.
• This is NOT an SEO tool - good SEO can aid your campaigns but it is an entirely separate beast than Google Ads. One does not serve as a substitute for the other.
• Even when Google Ads work great, they are not a cure-all. Your company still needs to be able to deliver what the customers (the ones doing the clicking) want.

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• Better understanding and ROI for time invested in SEO.

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• Several of our clients have been able to increase their net revenues by using Google Ads, since we end up generating more revenue per lead than our CPA.
• At least one client ended up wasting thousands of dollars on Ads with little to no return. Despite trying different variations of ads and targeting, we couldn't get a positive return for them and recommended allocating that spend somewhere else.
• One of our newer clients recently allocated spend to Ads that had formerly been allocated to newspaper advertising, and saw a significant increase in revenues as a result.

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