What users are saying about

ContentKing vs Google Ads

ContentKing
18 Ratings
Google Ads
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Top Rated
1114 Ratings

ContentKing

18 Ratings
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Score 9.7 out of 100

Based on 18 reviews and ratings

Google Ads

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Top Rated
1114 Ratings
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Score 8 out of 100

Based on 1114 reviews and ratings

Feature Set Ratings

    SEO

    7.3

    ContentKing

    73%

    Google Ads

    Feature Set Not Supported
    N/A
    ContentKing ranks higher in 4/4 features
    ContentKing ranks higher in 4/4 features

    Page grader

    7.7
    77%
    11 Ratings
    N/A
    0 Ratings

    Competitive analysis

    5.3
    53%
    3 Ratings
    N/A
    0 Ratings

    Site audit / diagnostics

    8.2
    82%
    14 Ratings
    N/A
    0 Ratings

    Site recommendations

    7.9
    79%
    12 Ratings
    N/A
    0 Ratings

    SEO Channels

    7.8

    ContentKing

    78%

    Google Ads

    Feature Set Not Supported
    N/A
    ContentKing ranks higher in 2/2 features
    ContentKing ranks higher in 2/2 features

    Local SEO

    7.2
    72%
    3 Ratings
    N/A
    0 Ratings

    Global SEO

    8.4
    84%
    8 Ratings
    N/A
    0 Ratings

    SEO Platform & Account Management

    8.8

    ContentKing

    88%

    Google Ads

    Feature Set Not Supported
    N/A
    ContentKing ranks higher in 2/2 features
    ContentKing ranks higher in 2/2 features

    Multi-domain support

    9.1
    91%
    10 Ratings
    N/A
    0 Ratings

    Integration with web analytics tools

    8.6
    86%
    11 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • ContentKing is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating

    Likelihood to Recommend

    8.8

    ContentKing

    88%
    14 Ratings
    7.3

    Google Ads

    73%
    111 Ratings

    Likelihood to Renew

    9.1

    ContentKing

    91%
    1 Rating
    8.0

    Google Ads

    80%
    21 Ratings

    Usability

    8.1

    ContentKing

    81%
    6 Ratings
    2.1

    Google Ads

    21%
    6 Ratings

    Performance

    ContentKing

    N/A
    0 Ratings
    9.0

    Google Ads

    90%
    2 Ratings

    Support Rating

    9.1

    ContentKing

    91%
    6 Ratings
    1.0

    Google Ads

    10%
    9 Ratings

    Online Training

    ContentKing

    N/A
    0 Ratings
    9.0

    Google Ads

    90%
    1 Rating

    Implementation Rating

    8.2

    ContentKing

    82%
    1 Rating

    Google Ads

    N/A
    0 Ratings

    Likelihood to Recommend

    ContentKing

    The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.

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    Gerry White | TrustRadius Reviewer
    Gerry White
    View all 14 answers on this topic

    Google Ads

    Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.

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    Aditya Rai | TrustRadius Reviewer
    Aditya Rai
    View all 111 answers on this topic

    Pros

    ContentKing

    • Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
    • Insights for page-specific action points based on different data streams.
    • Identifying technical and on-page website issues.

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    Jarik Oosting | TrustRadius Reviewer
    Jarik Oosting
    View all 14 answers on this topic

    Google Ads

    • Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
    • Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
    • Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).

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    Darien Chaffart | TrustRadius Reviewer
    Darien Chaffart
    View all 111 answers on this topic

    Cons

    ContentKing

    • It is a single host only, which means that if your website spans mulitple subdomains it falls down
    • It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
    • Some of the issues it highlights aren't always issues, and so you need an expert user

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    Gerry White | TrustRadius Reviewer
    Gerry White
    View all 14 answers on this topic

    Google Ads

    • If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
    • There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 111 answers on this topic

    Pricing Details

    ContentKing

    General

    Free Trial
    Yes
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    —

    Google Ads

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    —

    Likelihood to Renew

    ContentKing

    ContentKing 9.1
    Based on 1 answer
    Because it does its job very well.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    Google Ads

    Google Ads 8.0
    Based on 21 answers
    I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 21 answers on this topic

    Usability

    ContentKing

    ContentKing 8.1
    Based on 6 answers
    Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.

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    Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer
    Eduardo "Eddie" Casado
    View all 6 answers on this topic

    Google Ads

    Google Ads 2.1
    Based on 6 answers
    I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
    The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!

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    Monica Galloway | TrustRadius Reviewer
    Monica Galloway
    View all 6 answers on this topic

    Support Rating

    ContentKing

    ContentKing 9.1
    Based on 6 answers
    They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.

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    Juliette Tholey | TrustRadius Reviewer
    Juliette Tholey
    View all 6 answers on this topic

    Google Ads

    Google Ads 1.0
    Based on 9 answers
    We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with

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    Patrick Stephens | TrustRadius Reviewer
    Patrick Stephens
    View all 9 answers on this topic

    Online Training

    ContentKing

    No score
    No answers yet
    No answers on this topic

    Google Ads

    Google Ads 9.0
    Based on 1 answer
    Daily use with advanced account structures. Familiarity with reporting/api and complex setups.

    Read full review

    Eric Hitchman | TrustRadius Reviewer
    Eric Hitchman
    View all 1 answers on this topic

    Implementation Rating

    ContentKing

    ContentKing 8.2
    Based on 1 answer
    Very easy to set up.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    Google Ads

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    ContentKing

    Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 14 answers on this topic

    Google Ads

    Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.

    Read full review

    Phil Parrish | TrustRadius Reviewer
    Phil Parrish
    View all 111 answers on this topic

    Return on Investment

    ContentKing

    • My website health score went from 700 tot 986/1,00 in three years time.
    • The authority of my website went from 1,9 to 2,6 in three years time.
    • The visitors to my website climbed from 10/day to 60/day in three years time.

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    Christine Bonheure | TrustRadius Reviewer
    Christine Bonheure
    View all 14 answers on this topic

    Google Ads

    • Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
    • Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
    • If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.

    Read full review

    Lee L Kennedy | TrustRadius Reviewer
    Lee L Kennedy
    View all 111 answers on this topic

    Screenshots

    Google Ads

    —

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