What users are saying about
7 Ratings
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Top Rated
340 Ratings
7 Ratings
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Score 6 out of 100

Keap

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Top Rated
340 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Feature Set Ratings

  • Cordial ranks higher in 1 feature set: Email & Online Marketing
  • Keap (formerly Infusionsoft) ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

7.4

Cordial

74%
6.8

Keap

68%
Cordial ranks higher in 7/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
7.7
77%
49 Ratings

Dynamic content

6.3
63%
5 Ratings
5.9
59%
46 Ratings

Ability to test dynamic content

6.8
68%
5 Ratings
2.0
20%
14 Ratings

Landing pages

10.0
100%
1 Rating
7.1
71%
113 Ratings

A/B testing

7.0
70%
4 Ratings
6.0
60%
9 Ratings

Mobile optimization

7.5
75%
5 Ratings
6.8
68%
105 Ratings

Email deliverability reporting

8.4
84%
8 Ratings
8.2
82%
174 Ratings

List management

7.5
75%
5 Ratings
8.7
87%
125 Ratings

Triggered drip sequences

9.3
93%
4 Ratings
8.6
86%
48 Ratings

Reporting & Analytics

7.0

Cordial

70%
7.2

Keap

72%
Keap (formerly Infusionsoft) ranks higher in 2/3 features

Dashboards

8.5
85%
5 Ratings
6.5
65%
54 Ratings

Standard reports

6.5
65%
5 Ratings
7.9
79%
123 Ratings

Custom reports

6.0
60%
5 Ratings
7.2
72%
114 Ratings

Lead Management

Cordial

Feature Set Not Supported
N/A
7.9

Keap

79%
Keap (formerly Infusionsoft) ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
8.5
85%
124 Ratings

Lead scoring and grading

N/A
0 Ratings
6.9
69%
110 Ratings

Data quality management

N/A
0 Ratings
7.1
71%
111 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
9.1
91%
117 Ratings

Campaign Management

Cordial

Feature Set Not Supported
N/A
7.6

Keap

76%
Keap (formerly Infusionsoft) ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
8.2
82%
72 Ratings

Event/webinar marketing

N/A
0 Ratings
7.0
70%
13 Ratings

Social Media Marketing

Cordial

Feature Set Not Supported
N/A
4.5

Keap

45%
Keap (formerly Infusionsoft) ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
4.9
49%
14 Ratings

Social profile integration

N/A
0 Ratings
4.0
40%
14 Ratings

Platform & Infrastructure

Cordial

Feature Set Not Supported
N/A
6.2

Keap

62%
Keap (formerly Infusionsoft) ranks higher in 6/6 features

API

N/A
0 Ratings
7.9
79%
105 Ratings

Role-based workflow & approvals

N/A
0 Ratings
7.4
74%
91 Ratings

Customizability

N/A
0 Ratings
7.0
70%
116 Ratings

Integration with Salesforce.com

N/A
0 Ratings
5.0
50%
4 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
5.0
50%
5 Ratings

Integration with SugarCRM

N/A
0 Ratings
5.0
50%
4 Ratings

Attribute Ratings

  • Keap (formerly Infusionsoft) is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
8.2

Keap

82%
186 Ratings

Likelihood to Renew

Cordial

N/A
0 Ratings
7.5

Keap

75%
38 Ratings

Usability

Cordial

N/A
0 Ratings
6.6

Keap

66%
21 Ratings

Availability

Cordial

N/A
0 Ratings
9.1

Keap

91%
11 Ratings

Performance

Cordial

N/A
0 Ratings
9.1

Keap

91%
11 Ratings

Support Rating

Cordial

N/A
0 Ratings
7.6

Keap

76%
28 Ratings

In-Person Training

Cordial

N/A
0 Ratings
8.6

Keap

86%
5 Ratings

Online Training

Cordial

N/A
0 Ratings
9.5

Keap

95%
5 Ratings

Implementation Rating

Cordial

N/A
0 Ratings
8.0

Keap

80%
16 Ratings

Product Scalability

Cordial

N/A
0 Ratings
8.2

Keap

82%
3 Ratings

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Keap

Keap is well suited for beginners of email marketing and most likely smaller companies as well. For someone who is new to the email marketing world, the click and drop features are easy to understand and use. They can also save their email broadcasts and create duplicates of them so it would save them time if they are doing things in a similar fashion. For example, if they have a monthly newsletter and want the format to be consistent they can just save the template and then reuse it over and over, just updating the info text and images. On the flip side, for those who have been in the email marketing world for longer or understand more coding Keap is not the best for them. They would be limited to how much customization they can create in their emails and find that it might not best suit their needs.
Anonymous | TrustRadius Reviewer

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Keap

  • Campaign Builder - as I’m a visual person, the ability to map out and build automation on not only sales and marketing funnels, but internal processes as well. This has been a game-changer to setup automation and we continue to reap the rewards years later.
  • CRM - using it as a CRM has allowed me to have a single source of truth for my leads and customers to collect info on, add notes, track and trigger automation savings hours every week, and help prevent leads from falling through the cracks.
  • Innovation - they were one of the first in the market and are still innovating to make the product better.
Mandy Brasser | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Keap

  • Keap is almost infinitely customizable, and it is VERY powerful, and I think all that potential can overwhelm the new user. The key is to start small and simple - even little automations can make a huge difference.
  • My business is simple enough that I find Keap's reporting sufficient, but I hear from other business owners that they would like more/different reports.
  • The state-by-state, regional and municipal sales tax thing can get complicated, but I hear they are working on it.
Samantha Bennett | TrustRadius Reviewer

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Cordial Editions & Modules

Additional Pricing Details

Keap

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$129 per month

Keap Editions & Modules

Edition
Pro$129.001
Max$199.001
  1. per month
Additional Pricing Details
All plans awith 1 user and 500 contacts. The price is $30.00 for each additional user.

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

Keap

Keap 7.5
Based on 38 answers
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Tyler Guthrie | TrustRadius Reviewer

Usability

Cordial

No score
No answers yet
No answers on this topic

Keap

Keap 6.6
Based on 21 answers
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Stacey Stearns | TrustRadius Reviewer

Reliability and Availability

Cordial

No score
No answers yet
No answers on this topic

Keap

Keap 9.1
Based on 11 answers
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Anonymous | TrustRadius Reviewer

Performance

Cordial

No score
No answers yet
No answers on this topic

Keap

Keap 9.1
Based on 11 answers
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Clifford Jones | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

Keap

Keap 7.6
Based on 28 answers
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Anonymous | TrustRadius Reviewer

In-Person Training

Cordial

No score
No answers yet
No answers on this topic

Keap

Keap 8.6
Based on 5 answers
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.
Clifford Jones | TrustRadius Reviewer

Online Training

Cordial

No score
No answers yet
No answers on this topic

Keap

Keap 9.5
Based on 5 answers
The online training is excellent (now). When we first signed on it was almost non-existent. They have online videos and hold webinars for almost every area of the software.
Anonymous | TrustRadius Reviewer

Implementation Rating

Cordial

No score
No answers yet
No answers on this topic

Keap

Keap 8.0
Based on 16 answers
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Chris LeBrun, MBA, CFRE | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Keap

Keap is definitely the strong leader in this space. As a Keap Certified Partner, our company has implemented Keap for over 500 customers. On occasion, customers come to use other tools such as Ontraport or ActiveCampaign. In all cases, they've been ecstatic with the benefits they get when moving to Keap.
Tyler Garns | TrustRadius Reviewer

Scalability

Cordial

No score
No answers yet
No answers on this topic

Keap

Keap 8.2
Based on 3 answers
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Keap

  • I’ve generated leads and closed business with Keap non-stop since 2008
  • Keap notifies my team around the world when a lead, sale, or issue comes in
  • Keap automation does the work of at least two to three people 24/7 since 2008
Wes Schaeffer | TrustRadius Reviewer

Screenshots

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