7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.2 out of 100
Based on 15 reviews and ratings
Feature Set Ratings
- Cordial ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.4
Cordial
74%
7.1
Wishpond
71%
Cordial ranks higher in 7/9 features
Cordial ranks higher in 7/9 features
WYSIWYG email editor

4.0
40%
4 Ratings
7.3
73%
5 Ratings
Dynamic content

6.3
63%
5 Ratings
5.0
50%
6 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings
6.6
66%
6 Ratings
Landing pages

10.0
100%
1 Rating
9.5
95%
6 Ratings
A/B testing

7.0
70%
4 Ratings
7.0
70%
7 Ratings
Mobile optimization

7.5
75%
5 Ratings
6.6
66%
7 Ratings
Email deliverability reporting

8.4
84%
8 Ratings
6.7
67%
9 Ratings
List management

7.5
75%
5 Ratings
8.0
80%
7 Ratings
Triggered drip sequences

9.3
93%
4 Ratings
7.3
73%
6 Ratings
Reporting & Analytics

7.0
Cordial
70%
6.3
Wishpond
63%
Cordial ranks higher in 3/3 features
Cordial ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings
N/A
0 Ratings
Standard reports

6.5
65%
5 Ratings
6.3
63%
6 Ratings
Custom reports

6.0
60%
5 Ratings
N/A
0 Ratings
Lead Management

Cordial
Feature Set Not Supported
N/A
7.1
Wishpond
71%
Wishpond ranks higher in 4/4 features
Wishpond ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings
7.0
70%
6 Ratings
Lead scoring and grading

N/A
0 Ratings
7.6
76%
7 Ratings
Data quality management

N/A
0 Ratings
7.3
73%
5 Ratings
Automated sales alerts and tasks

N/A
0 Ratings
6.5
65%
4 Ratings
Social Media Marketing

Cordial
Feature Set Not Supported
N/A
8.0
Wishpond
80%
Wishpond ranks higher in 1/1 features
Wishpond ranks higher in 1/1 features
Social sharing and campaigns

N/A
0 Ratings
8.0
80%
7 Ratings
Platform & Infrastructure

Cordial
Feature Set Not Supported
N/A
5.8
Wishpond
58%
Wishpond ranks higher in 4/4 features
Wishpond ranks higher in 4/4 features
API

N/A
0 Ratings
5.5
55%
6 Ratings
Role-based workflow & approvals

N/A
0 Ratings
5.5
55%
5 Ratings
Customizability

N/A
0 Ratings
6.0
60%
6 Ratings
Integration with Salesforce.com

N/A
0 Ratings
6.4
64%
2 Ratings
Attribute Ratings
- Cordial and Wishpond are tied in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings
6.0
Wishpond
60%
7 Ratings
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Wishpond
It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
Digital Marketing Manager
A.J. WalkleyEvents Services, 201-500 employees
Pros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Wishpond
- Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
- Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
- Excellent customer service. I've always gotten prompt answers to any questions I've had.
Owner
Kristina Derby ConsultingManagement Consulting, 1-10 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesWishpond
- Execution- lots of errors and so much nagging required to get them to meet dates when creating campaigns.
- Copywriting is rife with grammatical errors.
- ROI and conversions are very low.
- Slow communication response times.
- [In my experience] overall just very ineffective and disappointing.
- Long contract that is very difficult to get out of.

Verified User
General Manager in Marketing
Health, Wellness and Fitness Company, 1-10 employeesPricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Cordial Editions & Modules
—
Additional Pricing Details
—Wishpond
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$69 per month
Wishpond Editions & Modules
Edition
Basic | $691 |
---|---|
Pro | $1191 |
Growth | $1991 |
- per month
Additional Pricing Details
Yearly plans are 36% off.Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesWishpond
We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
Growth Manager
Raw Apothecary MXCosmetics, 11-50 employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Wishpond
- It improves our time invested in frontend
- It is very easy to use
- The price of the tool is very affordable
- It also offers a/b testing which we consider a huge plus

Verified User
Partner in Information Technology
Information Technology & Services Company, 51-200 employees