What users are saying about
7 Ratings
15 Ratings
7 Ratings
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Score 6 out of 100
15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.2 out of 100

Feature Set Ratings

  • Cordial ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Cordial

74%
7.1

Wishpond

71%
Cordial ranks higher in 7/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
7.3
73%
5 Ratings

Dynamic content

6.3
63%
5 Ratings
5.0
50%
6 Ratings

Ability to test dynamic content

6.8
68%
5 Ratings
6.6
66%
6 Ratings

Landing pages

10.0
100%
1 Rating
9.5
95%
6 Ratings

A/B testing

7.0
70%
4 Ratings
7.0
70%
7 Ratings

Mobile optimization

7.5
75%
5 Ratings
6.6
66%
7 Ratings

Email deliverability reporting

8.4
84%
8 Ratings
6.7
67%
9 Ratings

List management

7.5
75%
5 Ratings
8.0
80%
7 Ratings

Triggered drip sequences

9.3
93%
4 Ratings
7.3
73%
6 Ratings

Reporting & Analytics

7.0

Cordial

70%
6.3

Wishpond

63%
Cordial ranks higher in 3/3 features

Dashboards

8.5
85%
5 Ratings
N/A
0 Ratings

Standard reports

6.5
65%
5 Ratings
6.3
63%
6 Ratings

Custom reports

6.0
60%
5 Ratings
N/A
0 Ratings

Lead Management

Cordial

Feature Set Not Supported
N/A
7.1

Wishpond

71%
Wishpond ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
7.0
70%
6 Ratings

Lead scoring and grading

N/A
0 Ratings
7.6
76%
7 Ratings

Data quality management

N/A
0 Ratings
7.3
73%
5 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
6.5
65%
4 Ratings

Social Media Marketing

Cordial

Feature Set Not Supported
N/A
8.0

Wishpond

80%
Wishpond ranks higher in 1/1 features

Social sharing and campaigns

N/A
0 Ratings
8.0
80%
7 Ratings

Platform & Infrastructure

Cordial

Feature Set Not Supported
N/A
5.8

Wishpond

58%
Wishpond ranks higher in 4/4 features

API

N/A
0 Ratings
5.5
55%
6 Ratings

Role-based workflow & approvals

N/A
0 Ratings
5.5
55%
5 Ratings

Customizability

N/A
0 Ratings
6.0
60%
6 Ratings

Integration with Salesforce.com

N/A
0 Ratings
6.4
64%
2 Ratings

Attribute Ratings

  • Cordial and Wishpond are tied in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
6.0

Wishpond

60%
7 Ratings

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Wishpond

It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
Alison Walkley | TrustRadius Reviewer

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Wishpond

  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.
Kristina Derby | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Wishpond

  • Execution- lots of errors and so much nagging required to get them to meet dates when creating campaigns.
  • Copywriting is rife with grammatical errors.
  • ROI and conversions are very low.
  • Slow communication response times.
  • [In my experience] overall just very ineffective and disappointing.
  • Long contract that is very difficult to get out of.
Anonymous | TrustRadius Reviewer

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Cordial Editions & Modules

Additional Pricing Details

Wishpond

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$69 per month

Wishpond Editions & Modules

Edition
Basic$691
Pro$1191
Growth$1991
  1. per month
Additional Pricing Details
Yearly plans are 36% off.

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Wishpond

We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
José Ricardo Pacheco Vieyra | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Wishpond

  • It improves our time invested in frontend
  • It is very easy to use
  • The price of the tool is very affordable
  • It also offers a/b testing which we consider a huge plus
Anonymous | TrustRadius Reviewer

Screenshots

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