What users are saying about

Cordial vs Wishpond

Cordial
7 Ratings
Wishpond
6 Ratings

Cordial

7 Ratings
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Score 7.9 out of 100

Based on 7 reviews and ratings

Wishpond

6 Ratings
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Score 8.5 out of 100

Based on 6 reviews and ratings

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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Berlynn Pierce | TrustRadius Reviewer
Berlynn Pierce
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Wishpond

It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.

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Alison Walkley | TrustRadius Reviewer
Alison Walkley
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Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Wishpond
8.1
WYSIWYG email editor
Cordial
4.0
Wishpond
9.0
Dynamic content
Cordial
6.3
Wishpond
6.7
Ability to test dynamic content
Cordial
6.8
Wishpond
6.3
Landing pages
Cordial
10.0
Wishpond
9.0
A/B testing
Cordial
7.0
Wishpond
8.8
Mobile optimization
Cordial
7.5
Wishpond
9.8
Email deliverability reporting
Cordial
8.4
Wishpond
9.7
List management
Cordial
7.5
Wishpond
6.9
Triggered drip sequences
Cordial
9.3
Wishpond
6.7

Reporting & Analytics

Cordial
7.0
Wishpond
8.3
Dashboards
Cordial
8.5
Wishpond
—
Standard reports
Cordial
6.5
Wishpond
8.3
Custom reports
Cordial
6.0
Wishpond
—

Lead Management

Cordial
—
Wishpond
8.2
Lead nurturing
Cordial
—
Wishpond
8.0
Lead scoring and grading
Cordial
—
Wishpond
8.0
Data quality management
Cordial
—
Wishpond
8.5
Automated sales alerts and tasks
Cordial
—
Wishpond
8.5

Social Media Marketing

Cordial
—
Wishpond
8.2
Social sharing and campaigns
Cordial
—
Wishpond
8.2

Platform & Infrastructure

Cordial
—
Wishpond
7.8
API
Cordial
—
Wishpond
7.7
Role-based workflow & approvals
Cordial
—
Wishpond
8.0
Customizability
Cordial
—
Wishpond
9.0
Integration with Salesforce.com
Cordial
—
Wishpond
6.4

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.

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Nichole Aramapakul | TrustRadius Reviewer
Nichole Aramapakul
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Wishpond

  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.

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Kristina Derby | TrustRadius Reviewer
Kristina Derby
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Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.

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Anonymous | TrustRadius Reviewer
Verified User
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Wishpond

  • The drag and drop features can be a bit finicky, but nothing that hinders successfully creating campaigns.

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Jodie Orcutt | TrustRadius Reviewer
Jodie Orcutt
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Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation

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Anonymous | TrustRadius Reviewer
Verified User
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Wishpond

Close.io Is a little bit trickier to figure out. I use both.

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Kristin Allen | TrustRadius Reviewer
Kristin Allen
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Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.

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Mohammed Anzil | TrustRadius Reviewer
Mohammed Anzil
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Wishpond

  • We saw a high ROI in terms of new followers on our Facebook pages as a result of the contests we ran, going up by an average of 100 followers per contest.
  • We also saw more followers on our other social platforms while contests were running, with an average of 25 additional followers on our Instagram and Twitter accounts that could be tied to the contests.
  • Finally, we also saw an uptick in tickets purchased for the next event around our contests, going up an average of 5%.

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Alison Walkley | TrustRadius Reviewer
Alison Walkley
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Screenshots

Pricing Details

Cordial

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Cordial Editions & Modules

—
Additional Pricing Details
—

Wishpond

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Wishpond Editions & Modules

Edition
Basic$691
Pro$1191
Growth$1991
  1. per month
Additional Pricing Details
Yearly plans are 36% off.

Rating Summary

Likelihood to Recommend

Cordial
8.0
Wishpond
7.4

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