What users are saying about
7 Ratings
6 Ratings
7 Ratings
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Score 7.9 out of 100
6 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Wishpond

It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
Alison Walkley | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Wishpond
8.1
WYSIWYG email editor
Cordial
4.0
Wishpond
9.0
Dynamic content
Cordial
6.3
Wishpond
6.7
Ability to test dynamic content
Cordial
6.8
Wishpond
6.3
Landing pages
Cordial
10.0
Wishpond
9.0
A/B testing
Cordial
7.0
Wishpond
8.8
Mobile optimization
Cordial
7.5
Wishpond
9.8
Email deliverability reporting
Cordial
8.4
Wishpond
9.7
List management
Cordial
7.5
Wishpond
6.9
Triggered drip sequences
Cordial
9.3
Wishpond
6.7

Reporting & Analytics

Cordial
7.0
Wishpond
8.3
Dashboards
Cordial
8.5
Wishpond
Standard reports
Cordial
6.5
Wishpond
8.3
Custom reports
Cordial
6.0
Wishpond

Lead Management

Cordial
Wishpond
8.2
Lead nurturing
Cordial
Wishpond
8.0
Lead scoring and grading
Cordial
Wishpond
8.0
Data quality management
Cordial
Wishpond
8.5
Automated sales alerts and tasks
Cordial
Wishpond
8.5

Social Media Marketing

Cordial
Wishpond
8.2
Social sharing and campaigns
Cordial
Wishpond
8.2

Platform & Infrastructure

Cordial
Wishpond
7.8
API
Cordial
Wishpond
7.7
Role-based workflow & approvals
Cordial
Wishpond
8.0
Customizability
Cordial
Wishpond
9.0
Integration with Salesforce.com
Cordial
Wishpond
6.4

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Wishpond

  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.
Kristina Derby | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Wishpond

  • The drag and drop features can be a bit finicky, but nothing that hinders successfully creating campaigns.
Jodie Orcutt | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Wishpond

Close.io Is a little bit trickier to figure out. I use both.
Kristin Allen | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Wishpond

  • We saw a high ROI in terms of new followers on our Facebook pages as a result of the contests we ran, going up by an average of 100 followers per contest.
  • We also saw more followers on our other social platforms while contests were running, with an average of 25 additional followers on our Instagram and Twitter accounts that could be tied to the contests.
  • Finally, we also saw an uptick in tickets purchased for the next event around our contests, going up an average of 5%.
Alison Walkley | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cordial Editions & Modules

Additional Pricing Details

Wishpond

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Wishpond Editions & Modules

Edition
Basic$691
Pro$1191
Growth$1991
  1. per month
Additional Pricing Details
Yearly plans are 36% off.

Rating Summary

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