1 Ratings
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Score 8 out of 100
26 Ratings
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Score 5.3 out of 100

Likelihood to Recommend

Criteo Customer Acquisition

Criteo Customer Acquisition plays an impeccable role in sales channelizing, identifying prospective clients and acquiring them.
Truptesh Patil | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

I wouldn't recommend ONE by AOL to my worst enemy. The entire platform is a mess, and you can find others out there that will work with you and work for you better. Simple ad-tech platform features are missing. It's ridiculously slow and with the "money saved" by specific ad-tactics we spent on waiting for data and pages to load.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Customer Acquisition
8.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
6.5
DSP integration
Criteo Customer Acquisition
8.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
7.0
Data Transfer
Criteo Customer Acquisition
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
6.0

Ad Campaigns

Criteo Customer Acquisition
7.3
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.0
Ad campaign creation
Criteo Customer Acquisition
8.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.5
Ad deployment
Criteo Customer Acquisition
6.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
3.1
Display advertising
Criteo Customer Acquisition
9.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.7
Ad display and retargeting segmentation
Criteo Customer Acquisition
6.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
5.2
Sequence targeting
Criteo Customer Acquisition
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
2.4

Ad Reporting & Analytics

Criteo Customer Acquisition
8.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.5
Ad dashboards
Criteo Customer Acquisition
8.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.1
Ad attribution reporting
Criteo Customer Acquisition
8.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.0
Ad performance reports
Criteo Customer Acquisition
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.5
Ad conversion tracking
Criteo Customer Acquisition
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.3
Cross-channel ad management
Criteo Customer Acquisition
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.0
Ad forecasting and optimization
Criteo Customer Acquisition
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
5.8

Pros

Criteo Customer Acquisition

  • Arranging customer acquisition campaigns.
  • Drive new customers.
  • Client recommendations.
Truptesh Patil | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
Nicholas J. Salvatore | TrustRadius Reviewer

Cons

Criteo Customer Acquisition

  • Retargeting can be tricky.
  • QA errors at times.
Truptesh Patil | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Criteo Customer Acquisition

Easy to perceive, great customer services makes this application stand out as compared to others.
Truptesh Patil | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
Anonymous | TrustRadius Reviewer

Return on Investment

Criteo Customer Acquisition

  • Display advertising.
  • Ad campaign creation.
  • Customer retaining.
Truptesh Patil | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

  • High ROI in terms of quality content for reasonable reach & cost.
  • Expensive when compared to other programmatic networks.
  • Lower reach compared to Google.
Eamonn Kelly | TrustRadius Reviewer

Screenshots

Criteo Customer Acquisition

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Pricing Details

Criteo Customer Acquisition

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Customer Acquisition
8.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.5

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