What users are saying about
Top Rated
98 Ratings
21 Ratings
Top Rated
98 Ratings
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Score 8.2 out of 100
21 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Zoho SalesIQ

Very good at visitor tracking and strongly recommend it if you are using other Zoho products like CRM. If we weren't using CRM, I'm not sure if it would have the same appeal to us. The ability to monitor and interact with CRM contacts through their all their touch points with your site is excellent and very important. I find the notifications inconsistent and do sometimes miss chats.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
Zoho SalesIQ
Data Transfer
Criteo Dynamic Retargeting
7.5
Zoho SalesIQ
DSP integration
Criteo Dynamic Retargeting
7.7
Zoho SalesIQ

Ad Campaigns

Criteo Dynamic Retargeting
7.3
Zoho SalesIQ
Ad campaign creation
Criteo Dynamic Retargeting
6.8
Zoho SalesIQ
Ad deployment
Criteo Dynamic Retargeting
6.9
Zoho SalesIQ
Display advertising
Criteo Dynamic Retargeting
7.8
Zoho SalesIQ
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.8
Zoho SalesIQ

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.3
Zoho SalesIQ
Ad dashboards
Criteo Dynamic Retargeting
7.5
Zoho SalesIQ
Ad performance reports
Criteo Dynamic Retargeting
7.2
Zoho SalesIQ
Ad conversion tracking
Criteo Dynamic Retargeting
7.6
Zoho SalesIQ
Ad attribution reporting
Criteo Dynamic Retargeting
6.5
Zoho SalesIQ
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
Zoho SalesIQ
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
Zoho SalesIQ

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Zoho SalesIQ

  • Synchronizing with CRM
  • Automation
  • Customization based on customer behaviour
  • Visibility of customers on the site and their actions
Srikanth Acharya | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Zoho SalesIQ

  • Improve the mobile app. Make it more similar to the portal but flexible to navigate.
  • Automatic leads (or actions). When a visitor meets some conditions, open a window requesting a name and email (and/or additional information).
  • Visit goals. When a visitor is the X visitor of this place today (for the month). Something like that could be cool.
Alexis Correa | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Zoho SalesIQ

No score
No answers yet
No answers on this topic

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Zoho SalesIQ

We like Zoho SalesIQ better than the HubSpot live visitor tracking; it provides more information and is much more cost effective. I find Intercom.io to be a superior product and we use it on another one of our sites and actually have a noticeably higher interaction rate. However the integration with other Zoho products is a compelling aspect.
Anonymous | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Zoho SalesIQ

  • Definitely positive. I include it as part of a very good system that works for us as a company.
  • It's not expensive when included in the CRM plus package.
  • When synced with your database via the CRM it is a very good tool.
Lee Gardener | TrustRadius Reviewer

Screenshots

Criteo Dynamic Retargeting

Zoho SalesIQ

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zoho SalesIQ

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
8.2
Zoho SalesIQ
8.5

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
Zoho SalesIQ

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