8 Ratings
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Score 9 out of 100
Top Rated
132 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Curalate

It is very well suited for scheduling Instagram posts, and tagging products from our eCommerce site using Like2Buy. We are just about to start using another product of theirs. Very competitive pricing.
Andrew Shusterman | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros is a great tool for enterprise-level social management. We've been able to gradually ramp up our number of users and accounts in phases, which has suited us, as a large, geographically widespread organization.It works well with our other marketing technology platforms, and their integrations and APIs are straightforward.If the organization was much smaller I think the platform would still work as the costings are broadly based upon users and accounts so it could well be a good SME solution too.
Joe Hill | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
6.8
Boolean keyword searches
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Filtering out noise/spam
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Sentiment analysis
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
5.6
Broad channel coverage
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.6

Publishing

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Content planning and scheduling
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.5
Audience targeting
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Content optimization
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Workflow management
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.0

Engagement

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Automated routing and prioritization
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Customer interaction histories
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Bulk actions
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.1

Marketing

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Lead generation
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Content marketing
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Paid media management
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Campaigns and promotions
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.5

Channel coverage/integration

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
6.9
Twitter
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Facebook
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
LinkedIn
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Google+
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Instagram
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Pinterest
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
5.3
YouTube
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
5.7

Reporting/analytics

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Campaign success analytics
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Real-time tracking
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Competitor analysis
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.0

Account management

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.2
Role-based user permissions & privileges
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Mobile access
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
6.3

Pros

Curalate

  • Very intuitive/easy to use. Interface is well-designed.
  • Great content uploader with product tagging capabilities integrating Like2Buy.
  • Great customer service! Our rep is very knowledgeable and attentive.
Andrew Shusterman | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • I met our reps, Heather B. and Mahshad H., in person before the Smart Social Summit in ATX last year. We instantaneously clicked, they have been extremely helpful, excellent resources, and genuinely care about our success with the platform. I love Heather, Mahshad, and the entire Khoros team!
  • During the Smart Social Summit in ATX last year, I had the opportunity to meet a lot of the Khoros team. From senior leadership to directors, sales, fulfillment, and customer service everyone made me feel like part of the family. A special shout out to Dave G., Seth E., Matt F., Alex L., Nadia K., and more. It was such a great first impression and they haven't disappointed.
  • I've signed up for some of the complimentary training sessions with the product coaching team and have learned so much from them! After receiving minimal training on the platform and functionalities in Conversations, I cherish these coaching sessions. A big thank you to our rep, Heather B., for encouraging me to sign up for these sessions. Shout out to Martin L. and Casey M. for being amazing product coaches and Josh B. for his support too!
  • Khoros just gets it! They know the social space, keep up with the ever-changing landscape, and their summits provide so much value.
Angel Soria, MBA | TrustRadius Reviewer

Cons

Curalate

  • Honestly, they are doing a great job, and I can't think of anything I could see them doing differently.
Andrew Shusterman | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • While for the most part, we're enjoying using Experiences we have had several bugs or glitches. We've had instances where we couldn't link products to our content and other times when the streams weren't being pulled or showing up within the interface. These inconsistencies do make it a little worrisome when we have something needing to go live immediately and aren't always sure if it will work as it should.
Nikki Harmon | TrustRadius Reviewer

Likelihood to Renew

Curalate

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 6.7
Based on 31 answers
At the company that uses Khoros, I don't make the purchasing decisions, so our Khoros contract will undoubtedly be renewed. However, I also manage another company's social media presence, and I do make the purchasing decisions there. When transitioning them away from Hootsuite, I didn't even consider Khoros because I don't like their UI or calendar features. Instead, I purchased the tool SproutSocial, which has a much better UI, is more intuitive, and incorporates social CRM features. SproutSocial easily tracks mentions of your company name and brand keywords, then funnels them into one integrated inbox. Khoros insists on separating things into "streams", and doesn't really allow you to funnel social mentions to customer service or sales teams.
Christina Hadly | TrustRadius Reviewer

Usability

Curalate

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 24 answers
The use of the Khoros platform is simple, which makes it very user friendly throughout. Once you have a specific area or material you are seeking to review or research, pulling this information is only a few keywords, a click of your mouse and it is at your fingertips. Not to mention the reports produced are beautifully designed and self-explanatory and easy to share with others.
Latasha Howard | TrustRadius Reviewer

Reliability and Availability

Curalate

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.7
Based on 11 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Anonymous | TrustRadius Reviewer

Performance

Curalate

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 7 answers
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
Anonymous | TrustRadius Reviewer

Support Rating

Curalate

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 43 answers
The Support team is available in multiple timezones, and is able to liaise internally to resolve questions, replicate issues and advise on next steps. Every case asks for a confirmation if there's anything else they can do to assist before it's closed
Gregory Tan | TrustRadius Reviewer

In-Person Training

Curalate

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
Anonymous | TrustRadius Reviewer

Online Training

Curalate

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 6.0
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
Anonymous | TrustRadius Reviewer

Implementation Rating

Curalate

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.7
Based on 34 answers
Khoros has a wonderful and very thorough trove of engaging learning modules for new users to complete. These allow our new users to learn all the tools they'll need in a very short period of time. In addition to this, the Khoros team is always available for answers to additional questions. In fact, the team often holds regular calls to answer questions for all of our Khoros users.
Garrett Estrada | TrustRadius Reviewer

Alternatives Considered

Curalate

Hootsuite is great, but Curalate allows you to schedule videos, which is a huge advantage. The Like2Buy integration is also key.
Andrew Shusterman | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

I was not involved in the selection process, but I know several other companies and products were evaluated. Khoros was chosen because of the simplicity of use but yet technological sophistication of its product. When you find a product that works miracles but is simple to use, the best advice is to grab it ASAP. Khoros also did a very thorough study of our brand and was able to propose a comprehensive, cross-channel social media marketing strategy. Their thoroughness impressed us, and made us realize that this was the company we needed to be working with.
Jeffery Hawkins | TrustRadius Reviewer

Scalability

Curalate

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 20 answers
This platform gives us plenty of room to grow and add routing, regulatory requirements. It will accommodate adding customer/technical service units for customer care as well, and it is easily expanded as new global branches come online with social media.
Michele Arduengo | TrustRadius Reviewer

Return on Investment

Curalate

  • Decent increase in web traffic via the Like2Buy functionality.
  • Small increase in sales via Instagram posts featuring Like2Buy links.
Andrew Shusterman | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • We've improved our customer service immensely using Khoros. Getting questions and complaints to the right people is much easier because of the "Highlight" function.
  • Khoros metrics have allowed us to pinpoint engaging content and copy, which we've used for re-engagement and as an instructional for what works best with our audience.
  • The high-level calender gave us an aerial view of our daily output, which led us to the conclusion that we were over posting through our channels.
  • Khoros metrics have allowed us to determine our monthly follower counts, which we've used as a benchmark for gauging improvement in social spaces.
Travis Burchart | TrustRadius Reviewer

Screenshots

Khoros Marketing (Formerly Spredfast + Lithium)

Pricing Details

Curalate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Curalate
9.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.9

Likelihood to Renew

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
6.7

Usability

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.5

Reliability and Availability

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
9.7

Performance

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
9.0

Support Rating

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.5

In-Person Training

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.9

Online Training

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
6.0

Implementation Rating

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.7

Scalability

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.2

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