8 Ratings
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Top Rated
152 Ratings
8 Ratings
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Score 9 out of 100

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
152 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Likelihood to Recommend

Curalate

It is very well suited for scheduling Instagram posts, and tagging products from our eCommerce site using Like2Buy. We are just about to start using another product of theirs. Very competitive pricing.
Andrew Shusterman | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros is well suited in providing a reliable, organized outlet in conversations to schedule and publish content. In addition, it is well-suited in providing analytical insights, however it would be helpful for more insights on Instagram + paid posts. An integration with newer social platforms (TikTok, Clubhouse, etc.) would also be needed.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Boolean keyword searches
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
6.9
Filtering out noise/spam
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
6.3
Sentiment analysis
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
5.9
Broad channel coverage
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.0

Publishing

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Content planning and scheduling
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.3
Audience targeting
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
6.9
Content optimization
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Workflow management
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.0

Engagement

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Automated routing and prioritization
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Customer interaction histories
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Bulk actions
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.0

Marketing

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Lead generation
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Content marketing
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.5
Paid media management
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Campaigns and promotions
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.8

Channel coverage/integration

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Twitter
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.3
Facebook
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
LinkedIn
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
6.8
Google+
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.5
Instagram
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.2
Pinterest
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
5.6
YouTube
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.1

Reporting/analytics

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Campaign success analytics
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Real-time tracking
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Competitor analysis
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.0

Account management

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Role-based user permissions & privileges
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Mobile access
Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.4

Pros

Curalate

  • Very intuitive/easy to use. Interface is well-designed.
  • Great content uploader with product tagging capabilities integrating Like2Buy.
  • Great customer service! Our rep is very knowledgeable and attentive.
Andrew Shusterman | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Strategic Services/Consulting: this team is a true partner to our internal social team.
  • Easy publishing & analytics: Khoros Marketing is a great one-stop-shop for all social needs, and the investment in enhancing the paid social elements is exciting.
  • Combined Social + Community focus: the way Khoros sees social and community management as one holistic thing is fresh and forward-thinking. It helps our organization/business think outside the box.
Danielle Stapleton | TrustRadius Reviewer

Cons

Curalate

  • Honestly, they are doing a great job, and I can't think of anything I could see them doing differently.
Andrew Shusterman | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Khoros offers a number of platform services, but so many that it tends to be overwhelming at points.
  • We would like to see a little more transparency with the company. Several months ago Khoros merged with a company called Lithium, and my coworkers and I were not aware of the change until we attending their conference in Texas.
  • There seems to be a lot of turnover. In my 2.5 years working with Khoros our account has had a handful of different account managers, sometimes making it hard to keep up.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Curalate

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 6.7
Based on 31 answers
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
Anonymous | TrustRadius Reviewer

Usability

Curalate

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 26 answers
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Curalate

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.7
Based on 22 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Anonymous | TrustRadius Reviewer

Performance

Curalate

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 14 answers
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
Anonymous | TrustRadius Reviewer

Support Rating

Curalate

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 45 answers
The Khoros support team is on point! Anything you need, they have you covered. Even when you don't think you need something, they're there to check-in, see how things are going, suggest coaching sessions, make recommendations - they're so attentive and hospitable, it's amazing! I'm impressed with their level of service.
Angel Soria, MBA | TrustRadius Reviewer

In-Person Training

Curalate

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
Anonymous | TrustRadius Reviewer

Online Training

Curalate

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 6.0
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
Anonymous | TrustRadius Reviewer

Implementation Rating

Curalate

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.7
Based on 58 answers
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
Joe Hill | TrustRadius Reviewer

Alternatives Considered

Curalate

Hootsuite is great, but Curalate allows you to schedule videos, which is a huge advantage. The Like2Buy integration is also key.
Andrew Shusterman | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

I suggested and selected Khoros as the best contender, as the platform would eliminate many, if not all, manual processes and procedures for capturing the overall global social perspective of our organization, from all managed social sites efficiently and accurately.
Latasha Howard | TrustRadius Reviewer

Scalability

Curalate

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 31 answers
I think it is so simple to use and learn. It gives you all the information and metrics that I would need all in one place. You are able to create multiple campaigns in a very organized way. It has all social media platforms all in one place and a great understandable and clean interface.
Anonymous | TrustRadius Reviewer

Return on Investment

Curalate

  • Decent increase in web traffic via the Like2Buy functionality.
  • Small increase in sales via Instagram posts featuring Like2Buy links.
Andrew Shusterman | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Great communication within the tool cuts down on the numbers of emails.
  • Getting everyone to use the same tool reduces redundancies.
  • The strong analytics function may negate the need for a separate analytics tool like Quintly or Simply Measured.
  • Training was easy and not time intensive.
Anonymous | TrustRadius Reviewer

Screenshots

Khoros Marketing (Formerly Spredfast + Lithium)

Pricing Details

Curalate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Curalate
9.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.0

Likelihood to Renew

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
6.7

Usability

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.5

Reliability and Availability

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
9.7

Performance

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
9.0

Support Rating

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.5

In-Person Training

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.9

Online Training

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
6.0

Implementation Rating

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
7.7

Scalability

Curalate
Khoros Marketing (Formerly Spredfast + Lithium)
8.2

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