Custify vs Pendo.io

• As many health scores as you want per account on one screen.
• As many lifecycles as you want per account on one screen.
• Lots of health history information per client on one screen.
• Very easy usage for team collaboration.

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• Pendo.io is very user-friendly, designed for users (like me) without a technology background, to easily set up and navigate the tool.
• In-app guides and walk thru's are very easy to set up and customize.
• Customized Dashboards are excellent for our different teams, they can focus on exactly what they need, and adjust their dashboard widgets easily as needed.
• NPS tool basically runs itself.
• Pendo.io staff is always helpful and available to answer questions. They are always willing listeners when we have suggestions or a unique problem to solve.
• Pendo.io Slack channel is very helpful! lots of sharing of best practices between all kinds of Pendo.io users.

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• There was a problem integrating our CRM at first, and to be honest, I almost switched to another product because it's a big deal for us, but they got it worked out significantly faster than any of us guessed it would take, so we stayed, and I'm glad it worked out.
• The main data point still missing is global revenue. I reached out and they said it's in the works. The software is making us money, so we're staying and hope this works out as fast as the CRM issue.

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• As they are continuing to grow, and working to get users to the new Visual Design Studio, I think the biggest overhaul is to Guides specific to the What's New portion, and making this available sooner than later in the new Visual Design Studio will make transitioning easy, and make it stickier in orgs.
• Improved workflow in the designers, whether Classic Designer or Visual Design Studio, I don't always want to edit the default components of the item I am creating, but I have to click Apply to escape it.
• A little more clarity around use cases - when I took on my role currently, I was tasked with taking over Pendo.io management. Having used it in my previous role was helpful, but I still had plenty of questions from a backend administration and implementation stance, but I was more directed to hobble along. I've made great strides, and the Pendo.io Slack channels and user community are quite helpful.

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• Positive impact on churn reduction.
• Easy view of the customer onboarding progress.
• Playbooks make contacting a specific group of clients very easy.

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• 95% reduction in required dev resources, freeing them up for more product development
• Roughly a 400% increase in effective customer messaging from 2017 (31 guides) to 2018 (currently, 141 guides), spurring all kinds of engagement from more feature usage & discovery to education & in-app training.
• 100% of all new features and feature updates are now substantiated by quantitative and qualitative data, in-part sourced from Pendo.

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