What users are saying about
21 Ratings
21 Ratings
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Score 8.9 out of 100
61 Ratings
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Score 7.7 out of 100

Feature Set Ratings

    Email & Online Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    9.1

    VerticalResponse

    91%
    VerticalResponse, from Deluxe ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.8
    88%
    6 Ratings

    Dynamic content

    N/A
    0 Ratings
    9.9
    99%
    4 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    9.9
    99%
    3 Ratings

    Landing pages

    N/A
    0 Ratings
    8.8
    88%
    3 Ratings

    A/B testing

    N/A
    0 Ratings
    8.1
    81%
    4 Ratings

    Mobile optimization

    N/A
    0 Ratings
    7.0
    70%
    4 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    10.0
    100%
    14 Ratings

    List management

    N/A
    0 Ratings
    10.0
    100%
    7 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Reporting & Analytics

    Customer.io

    Feature Set Not Supported
    N/A
    9.4

    VerticalResponse

    94%
    VerticalResponse, from Deluxe ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.8
    88%
    8 Ratings

    Standard reports

    N/A
    0 Ratings
    9.4
    94%
    8 Ratings

    Custom reports

    N/A
    0 Ratings
    10.0
    100%
    5 Ratings

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.8

    Customer.io

    98%
    8 Ratings
    8.7

    VerticalResponse

    87%
    27 Ratings

    Likelihood to Renew

    Customer.io

    N/A
    0 Ratings
    8.6

    VerticalResponse

    86%
    19 Ratings

    Usability

    Customer.io

    N/A
    0 Ratings
    9.0

    VerticalResponse

    90%
    5 Ratings

    Availability

    Customer.io

    N/A
    0 Ratings
    10.0

    VerticalResponse

    100%
    2 Ratings

    Performance

    Customer.io

    N/A
    0 Ratings
    10.0

    VerticalResponse

    100%
    2 Ratings

    Support Rating

    Customer.io

    N/A
    0 Ratings
    8.0

    VerticalResponse

    80%
    8 Ratings

    Online Training

    Customer.io

    N/A
    0 Ratings
    9.0

    VerticalResponse

    90%
    1 Rating

    Implementation Rating

    Customer.io

    N/A
    0 Ratings
    10.0

    VerticalResponse

    100%
    8 Ratings

    Likelihood to Recommend

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Jasmine Reyes | TrustRadius Reviewer

    VerticalResponse

    Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
    Anonymous | TrustRadius Reviewer

    Pros

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Santiago Valdés | TrustRadius Reviewer

    VerticalResponse

    • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
    • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
    Nichole Fabbro | TrustRadius Reviewer

    Cons

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Joel McLean | TrustRadius Reviewer

    VerticalResponse

    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Kerry Flory | TrustRadius Reviewer

    Pricing Details

    Customer.io

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $150 per month

    Customer.io Editions & Modules

    Additional Pricing Details
    Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

    VerticalResponse

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $9 per month

    VerticalResponse Editions & Modules

    Edition
    Basic$11.001
    Pro$16.001
    Pro Plus$196.001
    1. per month
    Additional Pricing Details

    Likelihood to Renew

    Customer.io

    No score
    No answers yet
    No answers on this topic

    VerticalResponse

    VerticalResponse 8.6
    Based on 19 answers
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Richard Wagner | TrustRadius Reviewer

    Usability

    Customer.io

    No score
    No answers yet
    No answers on this topic

    VerticalResponse

    VerticalResponse 9.0
    Based on 5 answers
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    Customer.io

    No score
    No answers yet
    No answers on this topic

    VerticalResponse

    VerticalResponse 10.0
    Based on 2 answers
    Never had an issue with uptime
    Michael Wilson | TrustRadius Reviewer

    Performance

    Customer.io

    No score
    No answers yet
    No answers on this topic

    VerticalResponse

    VerticalResponse 10.0
    Based on 2 answers
    Michael Wilson | TrustRadius Reviewer

    Support Rating

    Customer.io

    No score
    No answers yet
    No answers on this topic

    VerticalResponse

    VerticalResponse 8.0
    Based on 8 answers
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Anonymous | TrustRadius Reviewer

    Online Training

    Customer.io

    No score
    No answers yet
    No answers on this topic

    VerticalResponse

    VerticalResponse 9.0
    Based on 1 answer
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Customer.io

    No score
    No answers yet
    No answers on this topic

    VerticalResponse

    VerticalResponse 10.0
    Based on 8 answers
    Salesforce integration never worked right. We had to abandon.
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Customer.io

    Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
    Sean Anderson | TrustRadius Reviewer

    VerticalResponse

    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Genie Huff-Forkner | TrustRadius Reviewer

    Return on Investment

    Customer.io

    • Fast testing for new products to specific groups. It saves a lot of time and money.
    • Removed workload from marketing = more time to make it better.
    • Better contact with specific groups, seeing a increase in sales because of this.
    Mike Koolwijk | TrustRadius Reviewer

    VerticalResponse

    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Anonymous | TrustRadius Reviewer

    Screenshots

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