What users are saying about
25 Ratings
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25 Ratings
25 Ratings
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Score 8.8 out of 100

PFL Hybrid Experience Platform

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25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Attribute Ratings

  • Customer.io is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.9

Customer.io

99%
8 Ratings
8.7

PFL Hybrid Experience Platform

87%
14 Ratings

Support Rating

Customer.io

N/A
0 Ratings
9.1

PFL Hybrid Experience Platform

91%
3 Ratings

Product Scalability

Customer.io

N/A
0 Ratings
9.4

PFL Hybrid Experience Platform

94%
3 Ratings

Likelihood to Recommend

Customer.io

This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
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PFL

Well suited for integrated campaign motions that are built to surprise and delight prospects and customers alike. Webinars, virtual events, behavioral triggers from content engagement, in-person or hybrid events, campaign engagement, executive door openers, and so so many more opportunities.
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Pros

Customer.io

  • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
  • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
  • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
  • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
  • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
  • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
  • We don't use environments, but it might be very useful for a bigger company.
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PFL

  • Integration with our Marketing Automation system (Marketo)
  • A team dedicated to helping you scope out mailers and concepts, as well as pricing them out
  • Warehouse storage of mailers
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Cons

Customer.io

  • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
  • A bit too email centric.
  • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
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PFL

  • Campaign set up, more support in rule creation
  • I would love to see a project intake form or even a library of templates to choose from when beginning a project. So it is clear exactly what is needed from us, prior to starting a project.
  • More QA on the PFL side of the house throughout the campaign setup. We had an instance where one campaign continued to break, and while one of our marketers was at an event, it was being fixed. I am sure both teams (Checkr and PFL) have room for improvement here.
  • Invoicing and bucketing of funds
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Pricing Details

Customer.io

Starting Price

$150 per month

Editions & Modules

Customer.io editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

    PFL Hybrid Experience Platform

    Starting Price

    Editions & Modules

    PFL Hybrid Experience Platform editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Required Starting at $10,000

      Additional Details

      Contact us for more information and to request a custom quote: https://www.pfl.com/discover-how-to-start/

      Get a Quote

      Support Rating

      Customer.io

      No answers on this topic

      PFL

      Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
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      Alternatives Considered

      Customer.io

      Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
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      PFL

      Unfortunately, we have decided to move away from PFL Hybrid Experience Platform and to Sendoso. In my opinion, the platform is more intuitive, and campaigns are easier to launch. We are able to move around funds instantaneously and get a project set up within a day. This is important because we have a smaller Demand Generation Marketing team, and being able to get campaigns launched with little hand-holding is critical.
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      Scalability

      Customer.io

      No answers on this topic

      PFL

      It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
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      Return on Investment

      Customer.io

      • Fast testing for new products to specific groups. It saves a lot of time and money.
      • Removed workload from marketing = more time to make it better.
      • Better contact with specific groups, seeing a increase in sales because of this.
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      PFL

      • We've sometimes struggled to maintain a positive ROI due to some issues with packages not arriving, arriving broken, or including the wrong items.
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      Screenshots

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