What users are saying about
15 Ratings
6 Ratings
15 Ratings
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Score 9.3 out of 100
6 Ratings
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Score 5.7 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

PFL TMA

If you're working for an organization that wants to do direct mail as a tactic, [PFL Tactile Marketing Automation is] an acceptable basic solution. They can scope out mailers, price them, and help with fulfillment. But the end results of those mailers and the eye for quality has been questionable on occasion from my experience.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.6
PFL TMA
WYSIWYG email editor
Customer.io
6.6
PFL TMA
Dynamic content
Customer.io
8.6
PFL TMA
Ability to test dynamic content
Customer.io
8.6
PFL TMA
A/B testing
Customer.io
7.9
PFL TMA
Mobile optimization
Customer.io
10.0
PFL TMA
Email deliverability reporting
Customer.io
7.7
PFL TMA
List management
Customer.io
10.0
PFL TMA
Triggered drip sequences
Customer.io
9.5
PFL TMA

Reporting & Analytics

Customer.io
5.9
PFL TMA
Dashboards
Customer.io
5.4
PFL TMA
Standard reports
Customer.io
5.4
PFL TMA
Custom reports
Customer.io
7.0
PFL TMA

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

PFL TMA

  • EEasy to use.
  • Easy to implement.
  • Easy to manage.
Chase Zhang | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

PFL TMA

  • We had fulfillment issues once we scaled across the larger organization.
  • Our Marketing Team didn't see to be on board as much as our Sales Team.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

PFL TMA

They may not have had all the advanced features we would have wanted, but the price point made it worth using it.
Anonymous | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

PFL TMA

  • Negative - can't accurately measure ROI / too many moving parts and people involved.
  • Positive - you can set it and sit back.
  • Negative - once you set it and sit back, you must watch/manage all the time.
Chase Zhang | TrustRadius Reviewer

Screenshots

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

PFL TMA

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting at $10,000

Rating Summary

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