Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. The platform helps businesses translate conversational data and buyer behavior into deeper customer relationships, and also modernizes the B2B website experience. According to the vendor,…
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Soapbox
Score 8.0 out of 10
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Soapbox from Wistia is a free Chrome extension that provides screen and video capture and sharing designed to produce quick walkthrough and explanatory videos, content marketing vids or vlogs, or customer stories, with additional features on paid plans, and integration with Wistia for Marketing.
It is recommended for any company; it is a comprehensive tool for teams interested in strengthening business management and improving efficiency. It allows you to automatically schedule support with customers, thus saving a lot of time. Large companies can establish a chat and communication between potential customers, answering their questions quickly; allow you to monitor and track your leads and new leads, to make it fully functional, it has a very affordable value so that it can be used in all companies, it will not affect their economic aspects.
Soapbox is excellent for meeting management - it helps propose an agenda and questions to kick off one on ones. This is very helpful for managers who need a little nudge when asking the right questions to move the meeting forward. This is where the Soapbox structure serves well. If you need more complex software to handle custom processes, you may need to look elsewhere.
Easy to implement - we were up on our site in hours.
Increases the volume and quality of buyer conversations - visitors get to value faster and qualify themselves by chatting in.
Surfaces relevant experiences and content to people faster based on targeted use cases.
Brings your brand to the prospect experience to stand out in the market. For example, our mascot Ollie Llama welcoming visitors on the homepage with funny llama.
Whenever there have been challenges with the product, the team has always been hungry to fix the issues that we raise.
In-platform reporting on conversion metrics can be improved. For example, it's not possible to report on business vs non business email capture rate (currently reported by our CSM every week), and to get the most detail about meetings that have been booked, you have to export data and review in Sheets/Excel. Drift responds quickly, and they're already working on this... so by the time you read this review, the reports will probably be fully functional in the platform.
The customer-facing usability is great, but managing drift from the back end can be challenging at times. This is mainly due to slow loading speeds when it comes to editing or viewing routing. Coupling this with no autosave function, changes are hard to make and can easily be lost.
The Drift team has been remarkably responsive to me. From support reps available in-app, to my account manager committed to my long-term success, to regular connections and interactions with their leadership team. They have been wholeheartedly committed to answering every question and solving every issue so that we can succeed as a team, and I can succeed as a marketer!
We haven't had the chance to reach out to Wistia about Soapbox support, but I know Wistia (as a brand) is epic on all fronts -- sales, marketing & support. So if I had the need to reach out, I'm sure I'd get a reply in a prompt and satisfactory manner.
I have used a few different chat platforms, the most popular one being Intercom. They both have some similarities in functionalities and features. I have had more success with Drift and the calendar link/automation. I love the fact that a prospect can easily find my calendar link and book a demo without needing to speak with me.
Where Zoom and GoToMeeting focus on the meeting itself, Soapbox goes more in-depth and gives the structure that a lot of managers are looking for. In my case, it was the question prompts, shared meeting notes, and meeting feedback that provided the most value. Seeing changes to agenda and notes in real-time is also very helpful.
