Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…
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Persado
Score 8.5 out of 10
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Persado in New York offers their "Message Machine" natural language technology, which leverages a comprehensive marketing language knowledge base of over one million words and phrases, powered by AI and data science. Persado is designed to unlock the power of words to engage consumers like never before, one by one, moment by moment, across every marketing channel, driving improvements in brand engagement and revenue performance.
Dynamic Yield is great for just about any sized organization, though to get the best bang for your buck, I recommend having a front-end web developer well-versed in JavaScript. Additionally, a front-end web designer would be advisable as well as their templates have great functions but some have lackluster UI's that can't be tweaked without developer assistance. Were it not for the above + the occassional slowness on the console/admin-side of the platform, I'd give it a 10. If you have a front-end dev/designer, then it's closer to a 9.5. Ideal utilization scenarios could include: Personalization, CRO/UX/UI testing, and audience or user-level tailored digital experience.
Persado is an excellent tool for a small marketing team seeking to "work smarter, not harder." The tool itself is simple to use and generates instant results, all while learning and reporting at a deeper level than a human on a marketing team could. We have been able to reach the right eyes within our audience at the right time, improving open rates and generating more revenue from our promotional emails.
Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
They know way more than me on how to create effective subject lines that actually get people to open. We have solid creative and cool emails, but without the hook, it means nothing. Persado is that hook. (Side note, they are also customizable so if your company has specific guidelines/tone, you can set those parameters.)
The analytics are amazing! It's so cool to see the responses to various emotions ebb and flow over time. We have a few that consistently perform well (and some that consistently underperform, which makes sense for them to), and a few others that seem to react to the season somehow. How would I know this on my own? (That's right, I wouldn't.)
Creating these subject lines and exporting them to Listrak (our ESP) is insanely quick and easy. It takes more time for me to set up the split test in our ESP than it does to set up the subject lines in Persado.
The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable.
It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution.
The documentation on the API and custom code implementation can be fleshed out further.
Not so much a con, but area for improvement: an option to have reports generated automatically and sent to me weekly or similar. It would automate my learning and understanding of how the tool is working.
When we write control subject lines that include emojis, I have to go outside of Persado to find the emoji I want to use, copy, and come back to Persado. However there is a button to add emojis to the Persado generated subject lines.
Since Persado integrates with our ESP, Bronto, we'd really like to see more to the connection such as sharing conversion and revenue data.
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming.
Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help.
My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client.
Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
Monetate - Evaluated but their UI was hard to use.
Phrasee wasn't an option to select, but we did evaluate them after hearing about them at a digital marketing summit. I liked what they were doing and the emails they were sending, but the pricing structure was outrageous! There was a 0% chance our CFO would approve the budget. To add salt to the wound, they also charged outrageously for a trial period. Ugh - as much as I wanted it, there was no way I could justify the ROI. Enter Persado. I got an email from a sales rep which accompanied a resource. I got excited but hesitated. I then saw they offered a free 14-day trial. Wait - what?? Free?! Yes. Wendy gave me the grand tour and holy cannoli I was immediately impressed with the results of our very first send. And it's only gotten better. Sorry Phrasee, I'm with Persado now.
Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
Granted these numbers are driven by a number of other factors as well, our email marketing program has grown by 44% and 35% in the last 2 years respectively. More email opens from Persado subject lines has certainly contributed to this growth.
Open rate improvement of 11% between control subjects and Persado subjects.
Click rate improvement of 27% between control subjects and Persado subjects.
