Echobox Email vs. Everest (Return Path + 250ok)

If you have a large number of posts to be done, Echobox will help by posting the right article on the right time. Also it is the best way to send Newsletters, because first of all you can fully automate the procedure and also you can reach most of your audience thanks to the algorithm that optimizes the time.

Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.

• Increases traffic
• Saves time
• Scheduling
• Nice, Modern Design of Newsletters

• Individualized attention. They really dug in to understand our products and services.
• Easy-to-understand training and actionable items that you can sustain over a long period of time.
• They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.

Incentivized

• Stories on Facebook
• More editing options for photos (e.x. layering, pixelating)
• Define also seconds when scheduling

• Some domain summary data inconsistent with seedlist detail
• UI feels a little dated
• Reporting options are limited
• As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
• Inbox Preview rendering could be more robust and extensive
• Would like to see Dark Mode previewing rendering

Incentivized

It has helped increase traffic via social media, which was something crucial for us. This came without extra working time. On contrary, it saved us time.

We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.

Incentivized

I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.

Incentivized

Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.

Incentivized

I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.

Incentivized

Echobox is super "user friendly", has a great support when you face a problem, no matter how simple or complicated the answer is, you have available statistics about the results of your use, as well as suggestions for further improvement. The Newsletters service is new to us, but we spend zero time to prepare and send! We also have option about titles, logos and banners, which adds services for our clients.

Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.

Incentivized

• Traffic Increase
• Saves a lot of time
• Keep you in touch with the subscribers for Newsletters

• It has helped identify inbox issues and thus helping our clients reach more inboxes.
• They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
• They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.