FormAssembly vs. ProProfs Survey Maker

FormAssembly has been an essential tool to have in our back pocket. It's best when you need a form quickly and can compromise on some of the dynamic elements that would be possible in Visualforce. It serves a particularly critical need when skilled developers are at a premium, but clever admins are available.

If you have many hours to spend on the phone or chat with customer service and want to save $100, ProProfs is your platform. For those with limited time to invest, it's worth spending a bit more to get quality service and functionality without a hassle.

• SalesForce integration is really nice. You can map to specific fields with form values, or you can use detailed formulas. You can also choose to bypass assignment rules on a per-form basis, and create customized logic for when cases are created, when leads are created/merged, etc. It's very robust.
• Form creation in general is very simple. They've gotten good over the years of creating an intuitive, drag and drop interface that's quick to edit. I like that you can also assign values to fields so conditional form building gets easy.
• I like that you can customize how responses are viewed in the response window. Choose what columns show up so you can find records with ease, and with just one glance. OR you can download everything to excel in a snap too.

• ProProfs is cheaper than its competitors.

• It may not be Salesforce Lightning Experience compatible - at least for us - in terms of linking to Lightning Experience Notes
• Saving a form edit can be confusing depending on where in the form the edit is made
• It would be nice to add a background image so that the desktop browser doesn't have so much white-space around the form.

• [I feel] Customer service closes tickets without resolving the issues first....and there are a lot of issues.
• I paid for the upgraded version, but couldn't get the upgraded functionality without spending days on the phone, chat, and remote desktop with customer service.
• We paid for 500 responses/month, but the survey closed before we reached that number. We asked for a refund so we could pay for another month of advertising, but they ignored the request, instead giving us more days to use the platform (not sure how this was supposed to help).
• Every time you view the Welcome Page, the changes to font and formatting revert back to default and you must re-do them every time.
• The reports aren't what you expect. They are very limited. I expected Q1- 75% answered Yes, 25% No. Instead the reports are listed across columns in an Excel spreadsheet with every respondent's answer in the rows below. The stats are a bit better, but I don't think you can share them with others.
• Very limited functionality in the free or 1st upgrade. You need to go to premium and get on the phone with customer service to get basic functions that appear in Survey Monkey. {I think] their advertising is misleading.

One major point for us is our migration to a completely Microsoft infrastructure. IN addition to that, the afore mentioned need to ingest external data resources means that we do have our eyes open toward the landscape so that we can fill these needs. This in no way indicates a move away from FormAssembly: their support is first rate, and so far the product has always stood up to the tests we've put it through.

They shouldn't have opened for public use before they figured out their tech glitches, functionality, how to report, billing issues, and customer service. [I feel] it's poorly run and creates hassle, negative ROI, and frustration for organizations using the platform. Unfortunately, needing to call or email ProProfs every week to get the platform to work is not a good service model.

While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.

The customer service is not well trained on the issues I've needed to call about. There doesn't seem to be good interaction cross-department at ProProfs and every time I talk to someone new, I have to re-explain the situation or they blame the situation on another department. They don't get quick results for the client.

The big differentiator for me with FormAssembly has always been the Salesforce integration. I have yet to find an alternative form builder that makes building integrations with Salesforce any easier than FormAssembly. I like the look and feel of Typeform forms better than FormAssembly, but I would prefer to have the integration than the fancy form. Zapier's integration has always been confusing to me.

ProProfs feel like a garage start-up that didn't really figure out the functionality or customer service before they launched, while Survey Monkey is reputable and reliable. ProProfs has very limited reporting, but Survey Monkey is exactly what you expect with the basic package- analyzing percentages of each response. Survey Monkey is more customizable, even if you have to pay a bit more.

• FormAssembly allows staff to gather better data and not have to do so much manual entry. This allows staff to focus their energies on other mission critical items.
• FormAssembly helps to improve data quality by reducing duplicates and enforcing data quality.

• Negative ROI based on extra money spent on upgrading, losing days with the survey not being upgraded on time, losing money on external advertising when the survey closed early, and losing many work hours reaching out to customer service.