FullContact vs. SAP Customer Data Solutions

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FullContact
Score 8.0 out of 10
N/A
FullContact provides APIs to support individuals, businesses, and developers in managing and enhancing their contact and customer data. The APIs can be used to provide social profiles in an app, improve contacts in address books, enrich CRM information, or create highly personalized marketing campaigns.N/A
SAP Customer Data Solutions
Score 8.4 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
Pricing
FullContactSAP Customer Data Solutions
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
FullContactSAP Customer Data Solutions
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FullContactSAP Customer Data Solutions
Top Pros
Top Cons
Features
FullContactSAP Customer Data Solutions
Tag Management
Comparison of Tag Management features of Product A and Product B
FullContact
-
Ratings
SAP Customer Data Solutions
7.6
28 Ratings
13% below category average
Tag library00 Ratings7.627 Ratings
Tag variable mapping00 Ratings7.625 Ratings
Ease of writing custom tags00 Ratings7.726 Ratings
Rules-driven tag execution00 Ratings7.526 Ratings
Tag performance monitoring00 Ratings7.725 Ratings
Page load times00 Ratings7.626 Ratings
Mobile app tagging00 Ratings7.425 Ratings
Library of JavaScript extensions00 Ratings7.524 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
FullContact
-
Ratings
SAP Customer Data Solutions
7.7
28 Ratings
11% below category average
Standard visitor segmentation00 Ratings7.728 Ratings
Behavioral visitor segmentation00 Ratings7.827 Ratings
Traffic allocation control00 Ratings7.427 Ratings
Website personalization00 Ratings7.826 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
FullContact
-
Ratings
SAP Customer Data Solutions
7.7
29 Ratings
14% below category average
Account Scoring00 Ratings7.327 Ratings
Customer Data Governance00 Ratings7.828 Ratings
Data Connectors00 Ratings7.629 Ratings
Data Enhancement00 Ratings7.729 Ratings
Data Ingestion00 Ratings7.529 Ratings
Data Storage00 Ratings7.829 Ratings
Data Visibility00 Ratings7.629 Ratings
Event Data00 Ratings7.527 Ratings
Identity Resolution00 Ratings7.927 Ratings
Best Alternatives
FullContactSAP Customer Data Solutions
Small Businesses
Yahoo DSP
Yahoo DSP
Score 6.5 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Medium-sized Companies
Yahoo DSP
Yahoo DSP
Score 6.5 out of 10
SALESmanago
SALESmanago
Score 8.8 out of 10
Enterprises
mParticle
mParticle
Score 7.7 out of 10
Treasure Data
Treasure Data
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FullContactSAP Customer Data Solutions
Likelihood to Recommend
8.0
(5 ratings)
8.0
(59 ratings)
Likelihood to Renew
9.0
(1 ratings)
9.5
(10 ratings)
Usability
10.0
(1 ratings)
9.1
(7 ratings)
Availability
9.0
(1 ratings)
8.1
(57 ratings)
Performance
9.0
(1 ratings)
7.3
(7 ratings)
Support Rating
10.0
(2 ratings)
9.1
(8 ratings)
In-Person Training
10.0
(1 ratings)
9.1
(2 ratings)
Online Training
7.0
(1 ratings)
9.1
(7 ratings)
Implementation Rating
9.0
(1 ratings)
7.3
(7 ratings)
Configurability
8.0
(1 ratings)
9.1
(1 ratings)
Ease of integration
8.0
(1 ratings)
9.1
(1 ratings)
Product Scalability
9.0
(1 ratings)
9.1
(1 ratings)
Vendor post-sale
10.0
(1 ratings)
4.5
(1 ratings)
Vendor pre-sale
10.0
(1 ratings)
4.5
(1 ratings)
User Testimonials
FullContactSAP Customer Data Solutions
Likelihood to Recommend
FullContact Inc.
This is a quick and easy way to upload information from business cards to your current contact database. It can be used by those who are organizing email marketing campaigns. It is also good for personal use -- since it organizes all available information about any given contact it is a great resource for looking up people before meetings and doing other types of background research
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SAP
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
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Pros
FullContact Inc.
  • Sharing contacts.
  • Easy to edit.
  • Nice interface.
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SAP
  • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
  • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
  • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
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Cons
FullContact Inc.
  • Needs to allow for more than 50 business card transcriptions per month
  • Sometimes tries to merge contacts that are not the same person
  • Does not sync individual account with business account
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SAP
  • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
  • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
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Likelihood to Renew
FullContact Inc.
This is my new favorite app for organizing contacts and segmenting email lists. It is also the only app I have used that will transcribe business cards with 100% accuracy (they use humans to enter info from pictures of cards rather than software, like most other apps). The "merge contact" feature is great and allows you to review the contacts being merged before doing so automatically. It also integrates with Google accounts, LinkedIn, Twitter, and Yahoo. Another great feature is the ability to export data in a file, which you can then upload to your regular CRM software or to Constant Contact. I wish it would allow for more business card uploads per month. Even the paid subscription has a limit of 50 cards per month. I contacted customer support to inquire about increasing this limit and was told that I would need to upgrade to a yearly contract in order to do so. If FullContact continues to be useful, I will likely upgrade. However, given that the business card contacts is one of this software's best features, I was disappointed that this allowance could not be increased. Overall, however, I would highly recommend FullContact
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SAP
On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
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Usability
FullContact Inc.
Very easy to use online and great mobile app as well
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SAP
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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Reliability and Availability
FullContact Inc.
Automatically updates contacts daily
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SAP
Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.
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Performance
FullContact Inc.
Just make sure the app is not syncing on multiple devices at once -- this will cause a delay
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SAP
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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Support Rating
FullContact Inc.
Their support is very responsive and friendly.
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SAP
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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In-Person Training
FullContact Inc.
Very user-friendly, especially since it aggregates information from Google every day to update contacts.
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SAP
because it was made directly in the company
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Online Training
FullContact Inc.
Basic materials explaining account setup and how to manage your list. It doesn't take much training to become proficient
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SAP
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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Implementation Rating
FullContact Inc.
Downloading the contacts to use in email marketing campaigns is the most difficult part of implementation.
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SAP
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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Alternatives Considered
FullContact Inc.
FullContact has pretty much the best bang for your buck as far as the different features offered. You can do a lot of different things with it and it's all online or in an app on your phones. Easy access to the most accurate information available at your fingertips is pretty awesome
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SAP
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.
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Scalability
FullContact Inc.
Easily updates contact information
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SAP
because the platform actually allows you to scale at any time if designed following best practices
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Return on Investment
FullContact Inc.
  • Positive that the time is not spent updating individual phones.
  • Negative in that if someone alters a contact, it will need fixed.
  • Positive that users don't waste time calling wrong numbers.
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SAP
  • Having a single, stremlined point of entry for the customers improves the overall customer experience
  • By the same reason, maintenance costs are reduced because interventions focus on a single object
  • It's versatile in its integration so there is no need to change the surrounding software ecosystem
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ScreenShots

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform