Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)
It is well suited for projects that are more discovery related. If this is a one-time project that we create a visual for, this would definitely make sense to use. If this is an ongoing analysis (monthly for example), we might look to another software that we would be able to automate a little further in how the visualization comes together
Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
In comparison to other tools such as GraphWiz or Circos, Gephi comes with an intuitive, easy-to-use interface that makes it easy to load your data, and quickly start building all sorts of different graphs. There's absolutely no code that needs to be written for either loading or modeling. And without downloading additional plug-ins, Gephi ships with quite a few standard graph models, as well as some "fun" extras such as the Sierpinski triangle, and a variety of force atlas types.
Most of the layout types (maybe all) are highly configurable, which can make for extremely customized and unique displays of your data. Again, none of this requires the user to write any code. That said, it is possible to script custom functionality for your models, or even update the Java source code yourself, if you feel like getting technical. Gephi builds are available on GitHub, and the developers encourage people to contribute ideas, improvements, and plug-ins.
There's a plug-in for Gephi that allows for streaming data to update your model. This essentially allows you to create near realtime graphs of your data in motion. This plug-in was by far the biggest reaston we invested time in the product; to create animated data visualizations without exhaustive hours in development.
Media research - you can search for relevant publications and journalists to add to your media list.
Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
Building media lists - if you have no current existing list, you can build and export one in Excel for example.
I (and many others) have had to expand Gephi's memory manually by experimenting with the configuration file. I'm glad it's possible, but it should be easier.
Gephi sometimes crashes inexplicably and loses your work, so I have developed a habit of explicitly exporting versions of my graphs as csv's, but I think this should be handled automatically in Gephi.
Because it is prone to crash, ideally, Gephi would help the user manage his/her use, by estimating processing and memory for very large tasks and prompting the user to confirm their requests before executing. Instead, I just tend to avoid certain functions.
The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
While Gephi isn't perfect, it's a powerful tool for mathematical graph modelling that's hard to find in other products, particularly by way of its interface. It grants non-software developers access to a point-and-click way of creating accurate, beautiful visualizations that would normally take hours in other applications. The fact that it allows for live streaming data is also something that's hard to come by, at least for visualization software
Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
Gephi is very intuitive and the fact that it shows its process helps the user understand what's going on. However, the animation features can really slow it down and there isn't a way to shut them off. Furthermore, the failures on saving mean you frequently have to start over. These problems disrupt the workflow and can be frustrating.
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
The interactivity in Gephi and the quality of the output figures are impressive. However, the selling point was the fact that we were able to link Gephi into our pipeline using Java's interface. Other products were less customizable and lacking of the sophistication Gephi provided without too much pain during the liking process.
I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
I have only used the product for education purposes. I will not be the best person to provide details about ROI and business efficiency and customer service. I was personally very excited about the tool and am continuing my work on the tool.
As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
We utilize their tracking of media hits for our overall reporting to our clients.
Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
