What users are saying about
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338 Ratings

Google Analytics Premium

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338 Ratings
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Score 8.6 out of 101
50 Ratings
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Score 7 out of 101

Likelihood to Recommend

Google Analytics Premium

Well Suited: Not to sound like a broken record, but this is ideal (really ideal) for mid-size and larger firms/agencies/etc. whose revenue comes from managing/augmenting/creating many different websites that combine to command a large amount of traffic (meaning "well into the millions" in terms of monthly hits. If this is your industry, and you would describe your company as "big," then you are probably the kind of company GA 360 is made for.Less Appropriate: If you manage a single website (like I currently do), or if you're a small-ish agency/creative firm that manages websites with combined traffic under 10-million monthly (I believe that is the cut-off). The standard version of GA is still great, but there is no need to pay extra for 360 if you are on the smaller side.
Anthony Burke profile photo

IBM Digital Analytics

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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Pros

Google Analytics Premium

  • Easy to use big data tool with impressive dashboards.
  • Easy to start with. Quick implementation on the website owner side.
  • Custom variables and custom metrics.
  • Very good user location profiles and analytics.
  • A session unification feature that allows identifying "clicks", or in other words visitor behavior, before the Google user ID was assigned. This would make the statistics a bit more precise (yes, we have solved a case benefiting from this feature).
Viktor Mulac profile photo

IBM Digital Analytics

  • IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
  • Fairly straight forward implementation compared to the other major tools
  • Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
  • Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well
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Cons

Google Analytics Premium

  • Ecommerce -- Unfortunately, at this time, I just wouldn't recommend Google Analytics Premium to a retail/ecommerce brand. The product is missing some key metrics and reports such as product views, add to cart, abandoned products, cross sold product basket analysis, etc. Clients in the retail sector struggle to use events to hack together these data points that are out-of-the-box with other analytics tools. Once Google overcomes this obstacle, they will truly be a force to be reckoned with.
  • PII - Personally identifying information is allowed in other tools such as IBM Digital Analytics and Adobe Site Catalyst. The inability to pass something as simple as an email address into an enterprise analytics tools like Google Analytics Premium is not only an annoyance, but a barrier to integrations with other tools such as email marketing platforms.
  • Add Ons -- Vendors like IBM and Adobe are building out awesome add-ons that boost the value of their product offerings. For example, IBM offers Digital Recommendations (previously known as Intelligent Offer), which uses analytics data to serve up real-time intelligent product recommendations on a site. This integrated add-on provides a ROI and further incentivizes the brand to stick with the IBM product suite.
Rebecca Visconti profile photo

IBM Digital Analytics

  • The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
  • The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
  • Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
Seth Poplaski profile photo

Likelihood to Renew

Google Analytics Premium

Google Analytics Premium 8.3
Based on 10 answers
Once GAP is implemented properly, it runs like a well oiled machine. There isn't a lot of maintenance of the tool and your reports keep piping in trusted data. If enhancements are made to the tracking code, there are ways defined by GAP to ensure data consistency and accuracy. Overall, this tool will help anyone get up and running with accurate analytics data for a fraction of the cost.
Salman Malik profile photo

IBM Digital Analytics

IBM Digital Analytics 6.0
Based on 19 answers
With DA being part of the IBM portfolio you know it will benefit from the size and scale of what IBM has to offer. Whether it be acquisitions or the product roadmap you know IBM will want to ensure that DA is right at the top of the market
Gareth Beer profile photo

Usability

Google Analytics Premium

Google Analytics Premium 8.2
Based on 4 answers
Google has a great strategy in that it gets people to adopt its products at a mass scale. It gets people in by giving them the product for free. It keeps them around by having a solid product that is easy to use. This applies to Google Analytics Premium, which takes advantage of the developments of the free version. In fact, sometimes the simplicity of its usability is held against GA, in that the advanced power users want to avoid interfaces and wizards and just get right to raw querying and modeling of data themselves. But overall, I believe that the usability of this product will be what helps GA Premium take the throne in terms of enterprise analytics solutions - it will be most likely to be adopted by the full enterprise.
Eric Buhman profile photo

IBM Digital Analytics

IBM Digital Analytics 9.0
Based on 1 answer
Very easy to implement and use.
No photo available

Reliability and Availability

Google Analytics Premium

No score
No answers yet
No answers on this topic

IBM Digital Analytics

IBM Digital Analytics 10.0
Based on 1 answer
Never had any issues
No photo available

Performance

Google Analytics Premium

Google Analytics Premium 10.0
Based on 1 answer
No answer on this topic is available.

IBM Digital Analytics

IBM Digital Analytics 8.0
Based on 1 answer
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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Support

Google Analytics Premium

Google Analytics Premium 9.0
Based on 13 answers
Support for Gooogle Analytics Premium relies on consultants or partners. There is very little platform support or direct Google customer service packages. This means there is a varying range of quality, which makes it important to select a good vendor. The community and forum spaces are also an excellent source of information but often aren't fast in a crunch.
Rigel Cable profile photo

IBM Digital Analytics

IBM Digital Analytics 2.3
Based on 4 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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Online Training

Google Analytics Premium

Google Analytics Premium 7.0
Based on 1 answer
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Tyson Kirksey profile photo

IBM Digital Analytics

IBM Digital Analytics 7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
No photo available

Implementation

Google Analytics Premium

Google Analytics Premium 9.1
Based on 2 answers
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Eric Buhman profile photo

IBM Digital Analytics

IBM Digital Analytics 9.9
Based on 2 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
Timothy Ponce profile photo

Alternatives Considered

Google Analytics Premium

Piwik: On the downside, it counts time spent on the page the same way GA does. The interface looks cluttered as if it’s missing a stylesheet. And while its main focus is being a GA alternative, it can’t compete with Google’s AdSense and AdWords integration. But to be fair, most alternatives can’t either.
Kissmetrics: The real-time functionality shows you some basic information about the current events (like a purchase) being done on your site. Visually not very appealing, but watching money rolling in in real time can be satisfying.
Woopra: Woopra does take some time to set up because you need to be sure it’s fully integrated. But after that, it is way more powerful than GA if you like to dig deep into your data.
Moses Sam Paul Johnraj profile photo

IBM Digital Analytics

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
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Scalability

Google Analytics Premium

No score
No answers yet
No answers on this topic

IBM Digital Analytics

IBM Digital Analytics 9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
No photo available

Return on Investment

Google Analytics Premium

  • Reduction in need for several analytics and marketing tools
  • Better decisions based on better, more complete data. We can now look at several custom metrics we never looked at before
  • Better overall marketing and ROI instrumentation over multiple segments, even via phone calls on mobile.
Onjefu Efada profile photo

IBM Digital Analytics

  • We spend too much time trying to work around bugs on the new UI.
  • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
  • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
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Pricing Details

Google Analytics Premium

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Google Analytics Premium Editions & Modules

Edition
Google Analytics Premium$150,000 1
Google AnalyticsFree
  1. Up to 1 Billion hits/month
Additional Pricing Details

IBM Digital Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

IBM Digital Analytics Editions & Modules

Additional Pricing Details

Add comparison