TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Google Charts

    Score8.2 out of 10
    N/AGoogle Charts provides a way to visualize data on your website - for free. From simple line charts to complex hierarchical tree maps, the chart gallery provides a large number of ready-to-use chart types. The most common way to use Google Charts is with simple JavaScript that you embed in your web page.N/A
    Pricing
    Google AnalyticsGoogle Charts
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsGoogle Charts
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsGoogle Charts
    Considered Both Products
    Google
    Chose Google Analytics
    We wanted to try out a new program as IBM analytics was a bit pricey and our company has been trying to cut in areas of our budget in order to provide service for recent hurricane claims and to upgrade offices in the Northeast. This was a good solution to the budget issue, but …
    Incentivized
    Chose Google Analytics
    Google Analytics allows for further analysis where Google AdWords doesn't enable us to see. You can view very granular performance.
    Incentivized
    Google
    Chose Google Charts
    Google charts is way more easy than the charts that you can create with Microsoft Excel. With google charts you can create better charts in less time because the system knows how to adapt any chart to the data that you have.
    Incentivized
    Chose Google Charts
    I currently do not use any other chart options / providers.
    Incentivized
    Chose Google Charts
    When we were originally looking for a solution (back in 2012), we were choosing between Highcharts, Raphael, and Google Charts.

    Raphael was out quickly because even though the front page shows demos of charts, it's really not a charting library. It's a generic drawing library. …
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    100%
    Would buy again
    32 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    32 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    100%
    Happy with the feature set
    32 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    100%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    97%
    Implementation went as expected
    29 Answers
    Features
    Google AnalyticsGoogle Charts
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Google Charts
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Google Charts
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Google Analytics and Google Charts
    Feature
    Google Analytics
    -
    Ratings
    Google Charts
    8.6
    50 Ratings
    5% above category average
    Pixel Perfect reports00 Ratings8.144 Ratings
    Customizable dashboards00 Ratings9.048 Ratings
    Report Formatting Templates00 Ratings8.843 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Google Analytics and Google Charts
    Feature
    Google Analytics
    -
    Ratings
    Google Charts
    9.3
    51 Ratings
    15% above category average
    Drill-down analysis00 Ratings8.046 Ratings
    Formatting capabilities00 Ratings10.051 Ratings
    Integration with R or other statistical packages00 Ratings9.537 Ratings
    Report sharing and collaboration00 Ratings9.645 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Google Analytics and Google Charts
    Feature
    Google Analytics
    -
    Ratings
    Google Charts
    9.0
    50 Ratings
    9% above category average
    Publish to Web00 Ratings9.648 Ratings
    Publish to PDF00 Ratings9.645 Ratings
    Report Versioning00 Ratings8.642 Ratings
    Report Delivery Scheduling00 Ratings8.736 Ratings
    Delivery to Remote Servers00 Ratings8.830 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Google Analytics and Google Charts
    Feature
    Google Analytics
    -
    Ratings
    Google Charts
    7.7
    50 Ratings
    4% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.049 Ratings
    Location Analytics / Geographic Visualization00 Ratings6.047 Ratings
    Predictive Analytics00 Ratings9.040 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Google Analytics and Google Charts
    Feature
    Google Analytics
    -
    Ratings
    Google Charts
    8.8
    44 Ratings
    4% above category average
    Multi-User Support (named login)00 Ratings8.943 Ratings
    Role-Based Security Model00 Ratings8.838 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.840 Ratings
    Single Sign-On (SSO)00 Ratings8.831 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Google Analytics and Google Charts
    Feature
    Google Analytics
    -
    Ratings
    Google Charts
    8.2
    48 Ratings
    6% above category average
    Responsive Design for Web Access00 Ratings7.046 Ratings
    Mobile Application00 Ratings9.629 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.044 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Google Analytics and Google Charts
    Feature
    Google Analytics
    -
    Ratings
    Google Charts
    8.4
    40 Ratings
    8% above category average
    REST API00 Ratings8.931 Ratings
    Javascript API00 Ratings10.039 Ratings
    iFrames00 Ratings8.825 Ratings
    Java API00 Ratings8.925 Ratings
    Themeable User Interface (UI)00 Ratings5.028 Ratings
    Customizable Platform (Open Source)00 Ratings8.827 Ratings
    Best Alternatives
    Google AnalyticsGoogle Charts
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsGoogle Charts
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.0
    (61 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    7.3
    (8 ratings)
    Usability
    7.4
    (19 ratings)
    9.0
    (33 ratings)
    Availability
    10.0
    (4 ratings)
    10.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    5.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.3
    (32 ratings)
    Online Training
    10.0
    (2 ratings)
    5.0
    (1 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    10.0
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    8.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    9.4
    (22 ratings)
    Data Sources
    -
    (0 ratings)
    8.3
    (22 ratings)
    Ease of integration
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Product Scalability
    10.0
    (2 ratings)
    8.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Google AnalyticsGoogle Charts
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Google
    We can easily recommend Google Charts to any company that needs a way to visually represent their data. Another great thing about Google Charts is that it is free to use and does not require any membership fees. Although it requires a skilled used to be able to use the charts, the results are great and can be beneficial to any company who is looking to make better decisions.
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Google
    • they're free with Google suite and they have backing in terms of powerful Google apps which can be plugged in to perform multiple actions like using Google sheets to import raw data into Google Charts
    • they're the most simple app to use when it comes to creating charts and visual dashboards
    • ease of customization
    • ease of using custom APIs from developers side to help make any types of charts and dashboards you want
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Google
    • I would like a couple more introductory videos or a live chat option for when you run into an issue. I think this is a Google-wide problem, not only linked to Google Charts.
    • I have run into some issues with the Dynamic Data but also admittedly could potentially dive in deeper and investigate.
    • It would be great if Google Charts made it possible to integrate Google Chat into the platform.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Google
    Google Charts is a good product. It's widely supported with deep documentation and a large community. But for me, it wasn't customizable enough. When we started with simple charts, it was great, but as we got deeper and more complex, our needs outgrew the library. If I was going forward, I would choose a more barebones library with more freedom and extensibility.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Google
    Google Charts is about as easy to use as the rest of their applications. The UI is very well thought out, allowing you to add what you need, and customize it to your exact liking. The default theme is actually really nice, which helps as most of the time, customizing is not needed.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Google
    Google charts is always available and provides fast output.
    Read full review
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Google
    Connectivity is occasionally very slow.
    Read full review
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Google
    As a free tool with massively powerful, infinitely customisable charts that can be dynamically updated - Google Charts is my favourite data visualisation tool. However, my hatred of JavaScript does jade my view on it. This is the price of the tool though, and I'm glad it's available for me.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Google
    The online training was solely done through self training on google's guide to charts.
    Read full review
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Google
    Easy to implement
    Read full review
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Google
    Google Charts stacks up better since it is free and does not have the constant pressure for cost overruns, add-ons, annual maintenance and implementation services. The speed of using Google Charts is quick, saving users potentially weeks in getting up and going. For the readers of websites with limited resources, the application shows up nicely is look and feel with charts. Great way of showing data visually.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Google
    Google Charts is essential for quick, easy, reporting. There are opportunities for advanced features.
    Read full review
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Google
    • teams were easily able to create charts and find out progress on our learning courses and thus take actionable insights to their managers, professors
    • students could also know their progress on various courses from one single view, same for instructors in terms of imparting education
    • sales team could learn which kind of courses sold more to focus more on those areas
    Incentivized
    Read full review
    ScreenShots