Google Analytics vs. Google Charts

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Analytics
Score 8.3 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Google Charts
Score 8.7 out of 10
N/A
Google Charts provides a way to visualize data on your website - for free. From simple line charts to complex hierarchical tree maps, the chart gallery provides a large number of ready-to-use chart types. The most common way to use Google Charts is with simple JavaScript that you embed in your web page.N/A
Pricing
Google AnalyticsGoogle Charts
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
No answers on this topic
Offerings
Pricing Offerings
Google AnalyticsGoogle Charts
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google AnalyticsGoogle Charts
Considered Both Products
Google Analytics
Chose Google Analytics
We wanted to try out a new program as IBM analytics was a bit pricey and our company has been trying to cut in areas of our budget in order to provide service for recent hurricane claims and to upgrade offices in the Northeast. This was a good solution to the budget issue, but …
Chose Google Analytics
Google Analytics allows for further analysis where Google AdWords doesn't enable us to see. You can view very granular performance.
Google Charts
Chose Google Charts
Google charts is way more easy than the charts that you can create with Microsoft Excel. With google charts you can create better charts in less time because the system knows how to adapt any chart to the data that you have.
Chose Google Charts
I currently do not use any other chart options / providers.
Chose Google Charts
When we were originally looking for a solution (back in 2012), we were choosing between Highcharts, Raphael, and Google Charts.

Raphael was out quickly because even though the front page shows demos of charts, it's really not a charting library. It's a generic drawing library. …
Top Pros
Top Cons
Features
Google AnalyticsGoogle Charts
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Google Analytics
-
Ratings
Google Charts
8.7
50 Ratings
6% above category average
Pixel Perfect reports00 Ratings8.145 Ratings
Customizable dashboards00 Ratings9.448 Ratings
Report Formatting Templates00 Ratings8.744 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Google Analytics
-
Ratings
Google Charts
9.2
51 Ratings
13% above category average
Drill-down analysis00 Ratings8.645 Ratings
Formatting capabilities00 Ratings9.451 Ratings
Integration with R or other statistical packages00 Ratings9.437 Ratings
Report sharing and collaboration00 Ratings9.546 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Google Analytics
-
Ratings
Google Charts
9.0
51 Ratings
7% above category average
Publish to Web00 Ratings9.549 Ratings
Publish to PDF00 Ratings9.546 Ratings
Report Versioning00 Ratings8.643 Ratings
Report Delivery Scheduling00 Ratings8.637 Ratings
Delivery to Remote Servers00 Ratings8.730 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Google Analytics
-
Ratings
Google Charts
8.8
50 Ratings
9% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.949 Ratings
Location Analytics / Geographic Visualization00 Ratings8.847 Ratings
Predictive Analytics00 Ratings8.739 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Google Analytics
-
Ratings
Google Charts
8.8
45 Ratings
2% above category average
Multi-User Support (named login)00 Ratings8.844 Ratings
Role-Based Security Model00 Ratings8.739 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.841 Ratings
Single Sign-On (SSO)00 Ratings8.831 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Google Analytics
-
Ratings
Google Charts
9.0
48 Ratings
12% above category average
Responsive Design for Web Access00 Ratings9.546 Ratings
Mobile Application00 Ratings9.529 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.744 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Google Analytics
-
Ratings
Google Charts
8.8
40 Ratings
10% above category average
REST API00 Ratings8.932 Ratings
Javascript API00 Ratings8.839 Ratings
iFrames00 Ratings8.826 Ratings
Java API00 Ratings8.926 Ratings
Themeable User Interface (UI)00 Ratings8.828 Ratings
Customizable Platform (Open Source)00 Ratings8.728 Ratings
Best Alternatives
Google AnalyticsGoogle Charts
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
BrightGauge
BrightGauge
Score 8.9 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Reveal
Reveal
Score 9.9 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Jaspersoft Community Edition
Jaspersoft Community Edition
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AnalyticsGoogle Charts
Likelihood to Recommend
9.0
(183 ratings)
8.9
(61 ratings)
Likelihood to Renew
9.0
(51 ratings)
7.3
(8 ratings)
Usability
9.9
(8 ratings)
8.9
(33 ratings)
Availability
10.0
(4 ratings)
10.0
(1 ratings)
Performance
10.0
(2 ratings)
5.0
(1 ratings)
Support Rating
7.0
(42 ratings)
8.2
(33 ratings)
Online Training
10.0
(2 ratings)
5.0
(1 ratings)
Implementation Rating
9.0
(7 ratings)
10.0
(1 ratings)
Configurability
6.0
(2 ratings)
8.0
(1 ratings)
Ease of integration
10.0
(1 ratings)
10.0
(1 ratings)
Product Scalability
10.0
(2 ratings)
8.0
(1 ratings)
Vendor post-sale
10.0
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
9.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Google AnalyticsGoogle Charts
Likelihood to Recommend
Google
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Read full review
Google
We can easily recommend Google Charts to any company that needs a way to visually represent their data. Another great thing about Google Charts is that it is free to use and does not require any membership fees. Although it requires a skilled used to be able to use the charts, the results are great and can be beneficial to any company who is looking to make better decisions.
Read full review
Pros
Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
Read full review
Google
  • they're free with Google suite and they have backing in terms of powerful Google apps which can be plugged in to perform multiple actions like using Google sheets to import raw data into Google Charts
  • they're the most simple app to use when it comes to creating charts and visual dashboards
  • ease of customization
  • ease of using custom APIs from developers side to help make any types of charts and dashboards you want
Read full review
Cons
Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
Read full review
Google
  • I would like a couple more introductory videos or a live chat option for when you run into an issue. I think this is a Google-wide problem, not only linked to Google Charts.
  • I have run into some issues with the Dynamic Data but also admittedly could potentially dive in deeper and investigate.
  • It would be great if Google Charts made it possible to integrate Google Chat into the platform.
Read full review
Likelihood to Renew
Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
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Google
Google Charts is a good product. It's widely supported with deep documentation and a large community. But for me, it wasn't customizable enough. When we started with simple charts, it was great, but as we got deeper and more complex, our needs outgrew the library. If I was going forward, I would choose a more barebones library with more freedom and extensibility.
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Usability
Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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Google
Google Charts is about as easy to use as the rest of their applications. The UI is very well thought out, allowing you to add what you need, and customize it to your exact liking. The default theme is actually really nice, which helps as most of the time, customizing is not needed.
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Reliability and Availability
Google
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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Google
Google charts is always available and provides fast output.
Read full review
Performance
Google
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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Google
Connectivity is occasionally very slow.
Read full review
Support Rating
Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Read full review
Google
As a free tool with massively powerful, infinitely customisable charts that can be dynamically updated - Google Charts is my favourite data visualisation tool. However, my hatred of JavaScript does jade my view on it. This is the price of the tool though, and I'm glad it's available for me.
Read full review
Online Training
Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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Google
The online training was solely done through self training on google's guide to charts.
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Implementation Rating
Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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Google
Easy to implement
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Alternatives Considered
Google
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
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Google
Google Charts stacks up better since it is free and does not have the constant pressure for cost overruns, add-ons, annual maintenance and implementation services. The speed of using Google Charts is quick, saving users potentially weeks in getting up and going. For the readers of websites with limited resources, the application shows up nicely is look and feel with charts. Great way of showing data visually.
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Scalability
Google
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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Google
Google Charts is essential for quick, easy, reporting. There are opportunities for advanced features.
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Return on Investment
Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
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Google
  • teams were easily able to create charts and find out progress on our learning courses and thus take actionable insights to their managers, professors
  • students could also know their progress on various courses from one single view, same for instructors in terms of imparting education
  • sales team could learn which kind of courses sold more to focus more on those areas
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ScreenShots