Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Matomo Analytics
Score 7.9 out of 10
N/A
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options.
Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms.…
$0
Pricing
Google Analytics
Matomo Analytics
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
Free download (open source)
$0
Free 30 day trial
$0
limited to 30 days
Essential
$9
number of pageviews (monthly traffic)
Business
$29
number of pageviews (monthly traffic)
Enterprise
$199
your requirements and monthly traffic
Content Optimization Bundle
$579
per installation
Growth Bundle
$1,149
per installation
Premium Bundle
$1,499
per installation
Email Support Subscription
$2,090
per installation
Offerings
Pricing Offerings
Google Analytics
Matomo Analytics
Free Trial
No
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
On-premise Edition is free to download and install on one's own servers.
More Pricing Information
Community Pulse
Google Analytics
Matomo Analytics
Considered Both Products
Google Analytics
Verified User
Executive
Chose Google Analytics
Honestly, I don't think any other options really stack up at all but these have a few great features... Matomo - planned integrations with Google Ads, Bing Ads, and Facebook Ads. Woopra - real-time, on-the-fly things like sending a message to a sales Slack channel right when a …
Certicom maybe is more accepted for some agencies but the reporting and monitoring tools are way more limited. The code client is not that straightforward.
I've used both Piwik and Google Analytic. I still prefer Piwik for it's more user friendly interface compared to Google Analytic. For most users, Piwik would be sufficient to provide the statistics required for planning. Google Analytics has more functions that complicates …
Verified User
Engineer
Chose Matomo Analytics
When we were initially evaluating the replacement for our AWStats setup the first alternative we looked at was Google Analytics. The main reason we started with the Google product was because, well, it's Google, plus I had used the Google Webmaster Tools kit at several other …
To be honest, I did not notice much of a difference between Piwik and Google Analytics, but I only provisioned the installation and added the users. Another team was processing the data from Piwik.
We have used Google Analytics before for one of our online tools and we switched to Matomo for the other web applications we have. We did that because Matomo is free but mostly since we wanted us to own the data on these sensitive apps and not share it with third parties. Since …
Matomo's analytics tools have functions like the free Google Analytics.
It is easy to learn and has a good implementation guide. So, it is good for learning web analytics.
I've described this above but Matomo compares very, very favourably with GA. This is personal opinion of course but the look and feel alone are much improved.
The main and the most important advantage of Matomo to its competitors is cost. Solutions like Adobe Analytics might have more options for analysts but in the end, you need to pay extra which is not necessary for all the businesses. I would recommend Matomo to all the users …
Most services do not give us the fine control over our own data. They have access to information they are choosing not to share with us, notably IP addresses. Even if it's anonymized (last digits dropped), we should have the access to this data!
I have used Google Analytics in the past and still do for our clients who wish to use it, although I am not absolutely familiar with its features. AWStats & Urchin of course analyze the raw server logs, but are not as feature rich or configurable as Piwik.
I have used Google Analytics, Site Catalyst, and Awstats as well as Piwik. There are some features that Google Analytics and Site Catalyst have that aren't available currently in Piwik, but most of those I don't currently need. Owning my data is more important to me than bells …
I have used a number of analytics products, including Google Analytics, Clicky and GoSquared. The winning feature of Piwik is the compact, rich data tables, which make it a good addition to the analytics mix. While I'm not throwing out the others, I've continued to find Piwik …
We are a pretty small company and even smaller Marketing shop. We use tools from both Google and Bing but have not had the financial freedom to explore additional tools out there. I have looked at Moz and would really like to evaluate that one at some point. For real hard-core …
Moz is not directly a competitor, but it lacked (and still lacks) Piwik integration. Compared with Google Analytics the most important advantage has been the different approach to Privacy, GA has long been not compatible with German law and data is not in your own hands. Second …
At the time we did try Google Analytics and Urchin, however, due to our need for the upmost privacy using a product hosted on Google was difficult to sell. If you are looking for something that you can maintain separately without giving your data to Google with most of the same …
I have used NewRelic in the past. Currently using Adobe Analytics. Overall, Piwik provides big volume of advanced data (just like its bigger competitors). Being easy to setup and maintain, as well as being free, is a huge plus. I liked the idea that I could access analytics data …