Google Marketing Platform vs. RTB House Personalized Retargeting
Google Marketing Platform vs. RTB House Personalized Retargeting
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
RTB House Personalized Retargeting | Enterprise companies (1,001+ employees) | RTB House is a global company that provides marketing technologies for brands and agencies worldwide. The vendor boasts its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 750+ specialists in over 30 locations around the globe. It serves more than 2,000 campaigns for clients… | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Google Marketing Platform | RTB House Personalized Retargeting | |
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Top Pros | No answers on this topic | |
Top Cons |
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Google Marketing Platform | RTB House Personalized Retargeting | |
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Small Businesses | Google Ad Manager Score 8.5 out of 10 | Google Ad Manager Score 8.5 out of 10 |
Medium-sized Companies | The Trade Desk Score 6.6 out of 10 | The Trade Desk Score 6.6 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | RTB House Personalized Retargeting | |
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Likelihood to Recommend | 7.4 (44 ratings) | - (0 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | - (0 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | RTB House Personalized Retargeting | |
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Likelihood to Recommend | Google | RTB House No answers on this topic |
Pros | Google | RTB House No answers on this topic |
Cons | Google | RTB House No answers on this topic |
Likelihood to Renew | Google | RTB House No answers on this topic |
Usability | Google | RTB House No answers on this topic |
Support Rating | Google | RTB House No answers on this topic |
Implementation Rating | Google | RTB House No answers on this topic |
Alternatives Considered | Google | RTB House No answers on this topic |
Return on Investment | Google | RTB House No answers on this topic |
ScreenShots | RTB House Personalized Retargeting Screenshots |