46 Ratings
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Score 8 out of 100
83 Ratings
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Score 8.1 out of 100

Feature Set Ratings

    Testing and Experimentation

    7.5

    Google Optimize

    75%

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    Google Optimize ranks higher in 19/19 features

    a/b experiment testing

    8.6
    86%
    7 Ratings
    N/A
    0 Ratings

    Split URL testing

    10.0
    100%
    7 Ratings
    N/A
    0 Ratings

    Multivariate testing

    9.5
    95%
    7 Ratings
    N/A
    0 Ratings

    Multi-page/funnel testing

    9.9
    99%
    5 Ratings
    N/A
    0 Ratings

    Cross-browser testing

    7.0
    70%
    4 Ratings
    N/A
    0 Ratings

    Mobile app testing

    2.7
    27%
    2 Ratings
    N/A
    0 Ratings

    Test significance

    6.2
    62%
    6 Ratings
    N/A
    0 Ratings

    Visual / WYSIWYG editor

    7.7
    77%
    6 Ratings
    N/A
    0 Ratings

    Advanced code editor

    7.8
    78%
    6 Ratings
    N/A
    0 Ratings

    Page surveys

    5.0
    50%
    2 Ratings
    N/A
    0 Ratings

    Visitor recordings

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Preview mode

    9.0
    90%
    5 Ratings
    N/A
    0 Ratings

    Test duration calculator

    8.8
    88%
    3 Ratings
    N/A
    0 Ratings

    Experiment scheduler

    8.8
    88%
    4 Ratings
    N/A
    0 Ratings

    Experiment workflow and approval

    8.6
    86%
    3 Ratings
    N/A
    0 Ratings

    Dynamic experiment activation

    6.7
    67%
    2 Ratings
    N/A
    0 Ratings

    Client-side tests

    6.1
    61%
    3 Ratings
    N/A
    0 Ratings

    Server-side tests

    2.6
    26%
    2 Ratings
    N/A
    0 Ratings

    Mutually exclusive tests

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Audience Segmentation & Targeting

    9.6

    Google Optimize

    96%

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    Google Optimize ranks higher in 4/4 features

    Standard visitor segmentation

    9.2
    92%
    7 Ratings
    N/A
    0 Ratings

    Behavioral visitor segmentation

    9.3
    93%
    5 Ratings
    N/A
    0 Ratings

    Traffic allocation control

    10.0
    100%
    6 Ratings
    N/A
    0 Ratings

    Website personalization

    10.0
    100%
    6 Ratings
    N/A
    0 Ratings

    Results and Analysis

    8.6

    Google Optimize

    86%

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    Google Optimize ranks higher in 10/10 features

    Heatmap tool

    2.0
    20%
    1 Rating
    N/A
    0 Ratings

    Click analytics

    8.9
    89%
    3 Ratings
    N/A
    0 Ratings

    Scroll maps

    8.9
    89%
    2 Ratings
    N/A
    0 Ratings

    Form fill analysis

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Conversion tracking

    9.0
    90%
    6 Ratings
    N/A
    0 Ratings

    Goal tracking

    9.8
    98%
    6 Ratings
    N/A
    0 Ratings

    Test reporting

    10.0
    100%
    5 Ratings
    N/A
    0 Ratings

    Results segmentation

    9.9
    99%
    4 Ratings
    N/A
    0 Ratings

    CSV export

    9.6
    96%
    3 Ratings
    N/A
    0 Ratings

    Experiments results dashboard

    9.7
    97%
    7 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Google Optimize is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    8.1

    Google Optimize

    81%
    9 Ratings
    8.0

    Salesforce Marketing Cloud Interaction Studio

    80%
    41 Ratings

    Likelihood to Renew

    Google Optimize

    N/A
    0 Ratings
    9.5

    Salesforce Marketing Cloud Interaction Studio

    95%
    4 Ratings

    Usability

    10.0

    Google Optimize

    100%
    1 Rating
    9.0

    Salesforce Marketing Cloud Interaction Studio

    90%
    8 Ratings

    Availability

    Google Optimize

    N/A
    0 Ratings
    10.0

    Salesforce Marketing Cloud Interaction Studio

    100%
    4 Ratings

    Performance

    Google Optimize

    N/A
    0 Ratings
    9.9

    Salesforce Marketing Cloud Interaction Studio

    99%
    4 Ratings

    Support Rating

    8.4

    Google Optimize

    84%
    6 Ratings
    7.6

    Salesforce Marketing Cloud Interaction Studio

    76%
    14 Ratings

    In-Person Training

    Google Optimize

    N/A
    0 Ratings
    5.0

    Salesforce Marketing Cloud Interaction Studio

    50%
    1 Rating

    Implementation Rating

    Google Optimize

    N/A
    0 Ratings
    9.6

    Salesforce Marketing Cloud Interaction Studio

    96%
    6 Ratings

    Product Scalability

    Google Optimize

    N/A
    0 Ratings
    9.8

    Salesforce Marketing Cloud Interaction Studio

    98%
    2 Ratings

    Likelihood to Recommend

    Google Optimize

    Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers
    Anonymous | TrustRadius Reviewer

    Salesforce Marketing Cloud Interaction Studio

    Salesforce Marketing Cloud Interaction Studio has something to offer to every organization. It has features to help your marketing department, your support team, your sales, finance, etc. This solution covers everything and can be used by every companies. The fact that they scale the pricing to your needs and desire makes it personalized to your organization and makes it easier to purchase.
    Dérick St-Hilaire | TrustRadius Reviewer

    Pros

    Google Optimize

    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Scot Chandler | TrustRadius Reviewer

    Salesforce Marketing Cloud Interaction Studio

    • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
    • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
    • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
    • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
    • Test use cases in the browser prior to going live.
    • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
    • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
    • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
    Chris Martin | TrustRadius Reviewer

    Cons

    Google Optimize

    • Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.
    Anonymous | TrustRadius Reviewer

    Salesforce Marketing Cloud Interaction Studio

    • Some of the reporting functionality could use some work, but they are making vast improvements.
    • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
    • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
    Melinda Cormier | TrustRadius Reviewer

    Pricing Details

    Google Optimize

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0

    Google Optimize Editions & Modules

    Edition
    Google OptimizeFree
    1. none
    Additional Pricing Details

    Salesforce Marketing Cloud Interaction Studio

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $199 per month

    Salesforce Marketing Cloud Interaction Studio Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    Google Optimize

    No score
    No answers yet
    No answers on this topic

    Salesforce Marketing Cloud Interaction Studio

    Salesforce Marketing Cloud Interaction Studio 9.5
    Based on 4 answers
    When you first engage with Evergage you have to make a choice on how you're going to use and deploy their product. Are you going to use it for, as is my case, an "in-app" deployment for your SaaS application or for your public facing website. We elected to use it for "in-app" first so we could build knowledge and have a measure of churn reduction. We've done well enough that we're developing a strategy for use on our public facing website now for better lead building and qualification. We're about to double our engagement with Evergage essentially. Evergage has been incredibly responsive. They use great customer service tools and eventually gave us our own account manager. As an IT person, once setup, I intentionally worked to remove myself from the product as a support means so our customer service people are working directly with Evergage and great things are happening. Evergage has just been constantly improving for the better.
    Rob Sherman | TrustRadius Reviewer

    Usability

    Google Optimize

    Google Optimize 10.0
    Based on 1 answer
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Anonymous | TrustRadius Reviewer

    Salesforce Marketing Cloud Interaction Studio

    Salesforce Marketing Cloud Interaction Studio 9.0
    Based on 8 answers
    There is a bit of a learning curve, but once you have it down, it is very easy. It becomes intuitive once you understand how the system connects data from different areas. Once you have it down, troubleshooting is easy and so is designing and launching campaigns. Definitely a good UI.
    Josh Soupir | TrustRadius Reviewer

    Reliability and Availability

    Google Optimize

    No score
    No answers yet
    No answers on this topic

    Salesforce Marketing Cloud Interaction Studio

    Salesforce Marketing Cloud Interaction Studio 10.0
    Based on 4 answers
    We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
    Chris Martin | TrustRadius Reviewer

    Performance

    Google Optimize

    No score
    No answers yet
    No answers on this topic

    Salesforce Marketing Cloud Interaction Studio

    Salesforce Marketing Cloud Interaction Studio 9.9
    Based on 4 answers
    Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
    Chris Martin | TrustRadius Reviewer

    Support Rating

    Google Optimize

    Google Optimize 8.4
    Based on 6 answers
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Anonymous | TrustRadius Reviewer

    Salesforce Marketing Cloud Interaction Studio

    Salesforce Marketing Cloud Interaction Studio 7.6
    Based on 14 answers
    It would be a full 10 except for a couple of times when it took over a week to get a response. Otherwise they are very responsive, very knowledgeable and very helpful. They really have a great team overall, not just support but even account reps are always eager to help and provide ideas and best practices.
    Anonymous | TrustRadius Reviewer

    In-Person Training

    Google Optimize

    No score
    No answers yet
    No answers on this topic

    Salesforce Marketing Cloud Interaction Studio

    Salesforce Marketing Cloud Interaction Studio 5.0
    Based on 1 answer
    Training program is not very well established. There is very little documentations. More often than not it's in-person training. I wish there were more video tutorials so that somebody can learn the system quickly. Their documentation is very much like an RFP. Long and very technichal. They should definitly improve on this area.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Google Optimize

    No score
    No answers yet
    No answers on this topic

    Salesforce Marketing Cloud Interaction Studio

    Salesforce Marketing Cloud Interaction Studio 9.6
    Based on 6 answers
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Rob Sherman | TrustRadius Reviewer

    Alternatives Considered

    Google Optimize

    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Anonymous | TrustRadius Reviewer

    Salesforce Marketing Cloud Interaction Studio

    Appcues - I like them. Very easy to use, which is the one main advantage they have over Evergage. That said their simplicity means the tool is limited in what it can do compared to Evergage. Plus Evergage's data logging capabilities in addition to messaging make it more useful for my needs.
    Brian Rogers | TrustRadius Reviewer

    Scalability

    Google Optimize

    No score
    No answers yet
    No answers on this topic

    Salesforce Marketing Cloud Interaction Studio

    Salesforce Marketing Cloud Interaction Studio 9.8
    Based on 2 answers
    We are using it for millions of visitors every months
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Google Optimize

    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Meredith Walter | TrustRadius Reviewer

    Salesforce Marketing Cloud Interaction Studio

    • Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
    • Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
    • Positive: support has been excellent and responsive, quickly aiding and resolving problems.
    • Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.
    David Fallon | TrustRadius Reviewer

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