Google Optimize vs Salesforce Marketing Cloud Interaction Studio Formerly Evergage + MyBuys

• Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
• Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
• Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

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• Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
• Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
• "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
• The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
• Test use cases in the browser prior to going live.
• It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
• I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
• Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.

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• Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.

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• Some of the reporting functionality could use some work, but they are making vast improvements.
• The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
• The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.

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• We were able to increase our main KPI for conversions by almost 50% by testing button copy.
• We were able to increase secondary KPIs for conversions by almost 30% by testing form design.

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• Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
• Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
• Positive: support has been excellent and responsive, quickly aiding and resolving problems.
• Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.

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