GroupTweet (discontinued) vs. Meta Business Suite

GroupTweet will work well for any brand that needs to extend their message through advocates authorized by GroupTweet. Our media company, The Breaking News Network, is the largest hyperlocal media network devoted to social good, and unique in providing a way for any community newsmaker to get their word out through our city feeds. Over 4,000 Twitter feeds - for example, city politicians, civic groups, nonprofits and performing arts organizations - are authorized to share content on our 400 city feeds.

Meta for Business has made a lot of improvements, but a lot of work still needs to be done as far as troubleshooting. I've had ad issues for months. It's probably getting close to a year. Every time I've submitted troubleshooting tickets, they're either slow to respond or don't respond at all. More than five times I've asked for help with getting the ad issues resolved. This included an online meeting (quite a first), emailing them, and even chatting with them. I went as far as multiple submissions of the materials they requested; I'm still at square one.

• Since Twitter is a vehicle for breaking news, our correspondents in each of our 400 cities uses a simple hashtag to syndicate their local news and events. It is simple to use and correspondents don't have to do anything differently to share their messages across our city feeds.
• We can mobilize our correspondents to collectively promote news and events that impact the public good. For example, we can develop advocate networks to support initiatives like crowdfunding campaigns

• Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
• They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
• Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
• Gives you placements and different ad types so you can get the most out of it.
• Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.

Incentivized

• GroupTweet would be awesome if the service for collaboratively distributing info extended to Facebook, G+ and other social networks. However, that's probably something out of their control to develop.

• The amount of text allowed on images can be frustrating since it will include ALL text in the image regardless if it is part of the copy or on something random in the background of the image
• Labeling ads and ad groups can be frustrating as we often had them default to generic titles which we would have to go back and edit. A mandatory field would be helpful, however, that might not be popular opinion as that much detail is really just a personal preference.
• The constant emails from their sales team to "help you improve" your results are a little much.

Incentivized

GroupTweet is simply the best way to syndicate messages across Twitter. It takes time to build the foundation of authorized users, but once the user base understood the power we provided to get their message out, it has become institutionally utilized.

We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.

Incentivized

I gave it this rating because it is so easy to learn to use and you are able to grow a following quickly by knowing when to post and who to post to or how to get in front of those prospects easily, and using those prospects to reach even further without any additional processes on your end through the sharing from your engaged readers.

Incentivized

I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.

If you don't want to display your feed to your boss before going over scheduled posts for the week, use the Business site and it will be less awkward instantly. Having someone lean over your shoulder is always a bit awkward, you think about how you smell, maybe consider offering them gum because they have bad breath

Incentivized

There is no other product like GroupTweet! It is simple and takes no extra resources to use it, just add a hashtag. We are unusual in that we use GroupTweet for over 400 Twitter accounts. It would also work well for single accounts with a number of collaborative users.

Facebook stacks up against them in terms of its service. I choose Facebook for Business since I use it for business for almost more than a year now and I need to say this it is the most best possible business tool definitely a must-have for all the businesses type.

Incentivized

• Since The Breaking News Network is noncommercial, we use GroupTweet to extend our facility to support the community by functioning as Twitter based bulletin boards. By offering a free and valuable service to the community instead of a pushy sales person trying to sell advertising, we create a lot of good will.
• In the future, we will use GroupTweet to get advocate networks to support crowdfunding initiatives we bring forward with our new crowdfunding marketing company, BNN Funding. For more information on how we develop massive advocate networks, BNNFunding.com

• I haven't had much ROI from using Facebook for Business, and unfortunately, other local businesses I know haven't felt that they got much ROI on their paid ads either.
• The good point of Facebook for Business is that I can still look into who is interested in my products and build around my audience that way.

Incentivized