HiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.
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Intellimize
Score 6.1 out of 10
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Intellimize automatically optimizes websites to drive revenue and customer acquisition. The company’s AI dynamically personalizes mobile and desktop websites for each unique visitor in real time.
HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
Intellimize has done a great job of targeting our highest trafficked pages. For a demand generation organization it helps provide a lot value for places like the homepage or various high value funnels. Where Intellimize falls short is where we have a specific technology stack that often causes issues for us being able to run tests at scale because some experiments break or fail to run. Please do yourself a favor and evaluate this tool with your development team before purchasing. Single Page Applications do have re-rendering issues given some experiments which lead to run-time issues that need to be heavily QA'd before launch. For teams that are ecommerce or have a typical technology stack (e.g. wordpress and static pages), then Intellimize will probably work without any issues.
Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
CSM and Engineering resources are available with Intellimize and allows us to spend more time thinking about new ideas to implement.
AI/Machine Learning allows winning personalizations to continually run or switch between variants for users that may convert better based on firmographic data
The CSM is a wonderful collaborator and acts as a liaison between Intellimize's engineering team. With their help, I am able to better refine my own testing roadmap.
QA of larger tests that require heavier engineering effort can often run longer than a week and can block the already limited number of tests you can run
We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
Intellimize is a league above products like VWO and Google Optimize. Simply having the support from an external engineering team gives your web team the freedom and bandwidth to do more. The level of support for Google Optimize is entirely limited, especially if you're using the free version of that product, and I am skeptical of paying Google for the paid version of it since the largest value of the paid version of Optimize, is to simply run more tests. VWO has amazing heatmap and reporting, but severely lacks any Machine Learning or firmographic data. While their support is exceptional, it's not the same as having a dedicated CSM to help plan a roadmap. It's also helpful to note that VWO, Google Optimize, and Intellimize have issues with single page applications. Static websites are likely to run entirely fine without issue.
I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
The tool was easy to get started with, and I see results, which is important to me.
