What users are saying about

Hootsuite Pro

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Top Rated
493 Ratings
255 Ratings
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Score 7.8 out of 101

Hootsuite Pro

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Top Rated
493 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

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Likelihood to Recommend

Hootsuite Enterprise

Hootsuite has a long-standing history within the social media dashboard landscape and is easy to use. It is well suited for those smaller social media management teams and/or to use among teams that are only a handful key people who oversee social media trafficking, i.e., posting, scheduling, responding to customer service queries on social media, etc
Dan Lobring profile photo

Hootsuite Pro

If you're just wading into the world of social monitoring and scheduling and don't want a large investment of time or money, this is a great tool. I consider it a "my first social media management tool." For simple posting, scheduling, monitoring, and reporting, this is a great, inexpensive option.If you're an advanced user and care about analytics being baked in and not piecemeal per report you pay for, then you might be better served looking elsewhere. The cost structure of reporting here by a number of reports and by the number of things you want to measure isn't ideal. I'd rather pay for analytics as a whole and pull whatever I want.
Jarad Matula, MBA profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite Enterprise
7.2
Hootsuite Pro
7.8
Boolean keyword searches
Hootsuite Enterprise
6.9
Hootsuite Pro
8.3
Filtering out noise/spam
Hootsuite Enterprise
6.2
Hootsuite Pro
7.3
Sentiment analysis
Hootsuite Enterprise
7.3
Hootsuite Pro
7.2
Broad channel coverage
Hootsuite Enterprise
8.4
Hootsuite Pro
8.2

Publishing

Hootsuite Enterprise
8.2
Hootsuite Pro
7.9
Content planning and scheduling
Hootsuite Enterprise
8.8
Hootsuite Pro
9.1
Audience targeting
Hootsuite Enterprise
6.7
Hootsuite Pro
7.3
Content optimization
Hootsuite Enterprise
8.3
Hootsuite Pro
7.6
Workflow management
Hootsuite Enterprise
9.1
Hootsuite Pro
7.6

Engagement

Hootsuite Enterprise
7.6
Hootsuite Pro
7.3
Automated routing and prioritization
Hootsuite Enterprise
7.8
Hootsuite Pro
7.0
Customer interaction histories
Hootsuite Enterprise
7.8
Hootsuite Pro
7.0
Bulk actions
Hootsuite Enterprise
7.2
Hootsuite Pro
7.9

Marketing

Hootsuite Enterprise
8.2
Hootsuite Pro
7.1
Lead generation
Hootsuite Enterprise
7.8
Hootsuite Pro
7.2
Content marketing
Hootsuite Enterprise
8.0
Hootsuite Pro
7.3
Paid media management
Hootsuite Enterprise
8.2
Hootsuite Pro
6.6
Campaigns and promotions
Hootsuite Enterprise
8.8
Hootsuite Pro
7.4

Channel coverage/integration

Hootsuite Enterprise
7.7
Hootsuite Pro
8.4
Twitter
Hootsuite Enterprise
8.5
Hootsuite Pro
9.4
Facebook
Hootsuite Enterprise
8.0
Hootsuite Pro
8.5
LinkedIn
Hootsuite Enterprise
6.4
Hootsuite Pro
7.9
Google+
Hootsuite Enterprise
8.0
Hootsuite Pro
8.6
Instagram
Hootsuite Enterprise
7.7
Hootsuite Pro
8.1
Pinterest
Hootsuite Enterprise
8.5
Hootsuite Pro
8.0
YouTube
Hootsuite Enterprise
6.5
Hootsuite Pro
8.6

Reporting/analytics

Hootsuite Enterprise
7.7
Hootsuite Pro
6.8
Campaign success analytics
Hootsuite Enterprise
7.8
Hootsuite Pro
6.5
Real-time tracking
Hootsuite Enterprise
7.9
Hootsuite Pro
7.6
Competitor analysis
Hootsuite Enterprise
7.3
Hootsuite Pro
6.3

Account management

Hootsuite Enterprise
7.8
Hootsuite Pro
8.7
Role-based user permissions & privileges
Hootsuite Enterprise
8.4
Hootsuite Pro
8.6
Mobile access
Hootsuite Enterprise
7.2
Hootsuite Pro
8.8

Pros

  • Easy to interact with other users or consumers--fast. Hootsuite allows a real-time feed like Twitter used to have. Notifications are more easily seen.
  • Easy to monitor all aspects of social, including through multiple accounts. Did someone mention your account(s)? There's a panel for that. Only want to see specific content? You're able to create data profiles on whatever you choose. What to minter multiple accounts at once? Done.
  • Scheduling tweets are easy, which means you can fully develop your social calendar and not have to worry about taking a break from your dinner to send out that 6 pm tweet.
No photo available
  • I can set up a stream for one brand with all of the social platforms on that tab. With a quick scroll I can see Mentions, Messages, Posts and Shares on a hashtag.
  • We can schedule posts far in advance, even if we don't have the creative yet. We can drop those in later, once the creative team delivers them.
  • We can schedule our blog posts in Hootsuite Pro far in advance as well.
  • We are able to schedule Instagram posts. While posting is a manual process still, our Hootsuite iPhone App alerts us that it's time to post. When we click on the alert, it takes us to the app where we can open up our Instagram account and the photo is automatically added. All we have to do is paste the text into Instagram and hit Share.
  • Hootsuite Pro gives us the ability to plan ahead and helps us be efficient with our time. Because we manage three brands' social media [platforms], we need to be able to see everything at a glance and schedule with ease.
Melissa Best profile photo

Cons

  • Although at the Enterprise level there is an expedited support function, we have found the speed and quality of the responses to be spotty.
  • The Enterprise level is extremely pricey and clients routinely downgrade to the Pro version to save money.
  • Only ow.ly links are tracked, so if clients or staff forget or use another app or web version of a social network, no analytics are available. (There is a custom url shortning function, but it is outrageously expensive.)
  • We find that the integrated HootSuite Syndicator and the RSS Reader app are extremely slow and bog down everything, so we continue to subscribe to Feedly to monitor RSS feeds for individual client industries.
  • While pricing at the Pro level is published, the Enterprise pricing is not -- which continually makes us (and our clients) worry that as small firms we are overpaying relative to the Fortune 1000 and other 'big guys.'
Pat Heffernan profile photo
  • Something I have been critical of and requested a number of times a feature that existed years ago and was removed in a Hootsuite redesign, this feature was to enable bulk editing of common criteria of posts, such as where they are published and whether or not a notification is required. Such changes to scheduled posts must currently be done one at a time.
  • I am currently paying a discounted grandfathered price per month and in my opinion, it is a little high for anyone on a low income. I believe the starting price should be per month, this would encourage more to upgrade if they get just one of the key premium features, such as bulk scheduling (perhaps with a lower schedule limit of around 100 updates) or the analytics reports.
  • I have heard things here and there about forthcoming features such as Ads and Campaigns, these interest me, but I generally find training and support on how to use them could be better. There is "Hootsuite University" with it's certified training, but that I feel is overkill; a more basic and approachable level should be available, a "Hootsuite School" if you like.
  • Two big things premium features lacking from Hootsuite that are offered by other services: a recurring content schedule with content published at a user-defined frequency. Curated content suggested by HootSuite staff to users based on user-defined interests.
Ian Mayman profile photo

Likelihood to Renew

Hootsuite Enterprise7.9
Based on 36 answers
If/when we renew, we are likely to downgrade from HootSuite Enterprise to the Pro version, or switch to Sprout Social or Buffer as they enhance their team and social media network breadth and functionality. Overall we think HootSuite Enterprise is very well done, but as a small agency we and our small clients cannot afford to continue it at its current price.
Pat Heffernan profile photo
Hootsuite Pro6.4
Based on 34 answers
I don't make these kinds of decisions at my work.
Lindsey Wilson profile photo

Usability

Hootsuite Enterprise8.2
Based on 11 answers
• Usability is one of the great strengths of HootSuite. It has a simple, clean and uncluttered user interface which means that the software is very intuitive and self-explanatory.
• Scheduling could not be simpler. We can explain how to do it to our interns in just a few minutes
No photo available
Hootsuite Pro10.0
Based on 10 answers
Hootsuite does not encompass Google +Hootlet the Chrome widget does not always work as it should (there is a technical bug with it which has been partially fixed but it still occurs from time to time).Otherwise good.
Michael Royal profile photo

Reliability and Availability

Hootsuite Enterprise9.0
Based on 10 answers
I'd say it's 99.9%. We wouldn't expect less. We can't really expect any more.
Tony Pinto profile photo
Hootsuite Pro5.0
Based on 7 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Performance

Hootsuite Enterprise7.3
Based on 7 answers
We sometimes notice a bit of latency with Facebook posts.
No photo available
Hootsuite Pro6.0
Based on 7 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal profile photo

Support

Hootsuite Enterprise8.2
Based on 9 answers
• Really great. They are very quick to answer any questions. Our account rep is very responsive. He connects us with right people and issues are generally resolved within 24 hours.
No photo available
Hootsuite Pro10.0
Based on 7 answers
Their support team is eager to help and gets issues resolved rather quickly
Jess Messenger profile photo

Online Training

Hootsuite Enterprise8.0
Based on 5 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
No photo available
Hootsuite Pro9.8
Based on 2 answers
No answer on this topic is available.

Implementation

Hootsuite Enterprise8.2
Based on 9 answers
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
No photo available
Hootsuite Pro10.0
Based on 9 answers
Keep it simple!
Loryn Guiffre, MBA profile photo

Alternatives Considered

Their education program was what tippied the scale
No photo available
We actually find that all of the different social programs help in different ways. I would say Hootsuite Pro is better than Buffer or Sprout Social by far, however, it's not as powerful in analytics or data scraping as their other tool called uberVU, which we also pay for and use daily.
Chris Lesner profile photo

Return on Investment

  • Productivity. Scheduling is great. I particularly like the Hootlet button installed in browser. When searching on the Internet, and I want to promote brand / industry content, I click on the button and HootSuite automatically shortens the URL, pulls in the title, etc. This simple thing is a huge time saver. I don’t have to do any cutting and pasting.
  • Also the auto-scheduler is a very cool feature. It’s a set and forget thing which allows HootSuite to decide on the best time to push out a tweet. Looking at re-tweets that catch fire, I can say that this works extremely well. Whatever algorithm they have is very effective. Anything auto-scheduled does better than content that is not auto-scheduled. This is kind of amazing. It also allows you to tweak the time (for example, we may not want posts to go out to close to each other).
No photo available
  • We were able to run a successful campaign for our client
  • Generated actual leads and sales
  • Managed social media presence
Jared Hansen profile photo

Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Pro

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details