What users are saying about
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Top Rated
653 Ratings

Hootsuite

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Top Rated
653 Ratings
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Score 7.8 out of 100
10 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Hootsuite

Hootsuite is well suited for those managing a single social media account or dozens. It can be used by small businesses all the way up to large scale marketing agencies. The ability to post to multiple channels at once is so incredibly helpful and a huge time saver. Give it a try, you will be glad you did.
Anonymous | TrustRadius Reviewer

iContact Pro Select

If you use PRWeb already and are looking for a tool that integrates well with that program and offers additional functionality with email and social media then Vocus is great. If you don't use PRWeb or prefer an email tool with more functionality and ease of use, Vocus is not the best choice.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.5
iContact Pro Select
Boolean keyword searches
Hootsuite
7.5
iContact Pro Select
Filtering out noise/spam
Hootsuite
7.0
iContact Pro Select
Sentiment analysis
Hootsuite
6.9
iContact Pro Select
Broad channel coverage
Hootsuite
8.5
iContact Pro Select

Publishing

Hootsuite
8.3
iContact Pro Select
Content planning and scheduling
Hootsuite
9.2
iContact Pro Select
Audience targeting
Hootsuite
7.8
iContact Pro Select
Content optimization
Hootsuite
7.9
iContact Pro Select
Workflow management
Hootsuite
8.5
iContact Pro Select

Engagement

Hootsuite
8.2
iContact Pro Select
Automated routing and prioritization
Hootsuite
7.9
iContact Pro Select
Customer interaction histories
Hootsuite
8.1
iContact Pro Select
Bulk actions
Hootsuite
8.5
iContact Pro Select

Marketing

Hootsuite
7.0
iContact Pro Select
Lead generation
Hootsuite
7.2
iContact Pro Select
Content marketing
Hootsuite
7.4
iContact Pro Select
Paid media management
Hootsuite
6.6
iContact Pro Select
Campaigns and promotions
Hootsuite
6.9
iContact Pro Select

Channel coverage/integration

Hootsuite
8.6
iContact Pro Select
Twitter
Hootsuite
9.4
iContact Pro Select
Facebook
Hootsuite
9.2
iContact Pro Select
LinkedIn
Hootsuite
8.9
iContact Pro Select
Google+
Hootsuite
8.8
iContact Pro Select
Instagram
Hootsuite
7.9
iContact Pro Select
Pinterest
Hootsuite
8.2
iContact Pro Select
YouTube
Hootsuite
7.6
iContact Pro Select

Reporting/analytics

Hootsuite
7.4
iContact Pro Select
Campaign success analytics
Hootsuite
7.5
iContact Pro Select
Real-time tracking
Hootsuite
7.5
iContact Pro Select
Competitor analysis
Hootsuite
7.3
iContact Pro Select

Account management

Hootsuite
8.3
iContact Pro Select
Role-based user permissions & privileges
Hootsuite
8.6
iContact Pro Select
Mobile access
Hootsuite
8.0
iContact Pro Select

Pros

Hootsuite

  • The great thing about it is that it allows us in making schedules for social media posts belonging to different pages.
  • I strongly appreciate its analytics and tracking the most which help us a lot in facilitating our business in many ways. It let us organize our whole social media. It has made our marketing staff contented.
  • This is the most helpful tool in tracking matrices, followers, posts, and weekly activities as well.
  • This superb tool helps us in keeping the whole social media at a single location.
Jennifer Osborne | TrustRadius Reviewer

iContact Pro Select

  • Social Media Listening e.g.: Recommendations, Identify influencers for a selected topic, based on actual influence, or number of reposts and/or references, rather than the number of followers.
  • Campaign Management - Landing Page and Web Form Templates
  • Email Marketing -Delivery Tracking and Spam Analysis
Anonymous | TrustRadius Reviewer

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

iContact Pro Select

  • Vocus can do a better job communicating with us. The representative made promises to us that I have not seen be fulfilled such as getting us national media hits through connections that he had.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Hootsuite

Hootsuite 8.4
Based on 74 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

iContact Pro Select

iContact Pro Select 6.1
Based on 3 answers
Now that we have had the opportunity to try an enterprise wide marketing solution, I think we should look at other tools and programs that have greater flexibility and ease of use. If the tool does not happen to have PR Web then so be it. We may not see the cost savings with PR announcements but if the other tools have increased email functionality then we can part with more money on the PR side like we have in the past
Anonymous | TrustRadius Reviewer

Usability

Hootsuite

Hootsuite 9.1
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

iContact Pro Select

No score
No answers yet
No answers on this topic

Reliability and Availability

Hootsuite

Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Anonymous | TrustRadius Reviewer

iContact Pro Select

No score
No answers yet
No answers on this topic

Performance

Hootsuite

Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal | TrustRadius Reviewer

iContact Pro Select

No score
No answers yet
No answers on this topic

Support Rating

Hootsuite

Hootsuite 7.8
Based on 63 answers
Their customer support has been very helpful during the few times I have contacted them. They seem to be knowledgeable and friendly. As users, you can reach them via email, live chat, tickets, and tweeter. They have a help center within the app that provides users with step-by-step guides and a resource library.
Mahmoud Farag | TrustRadius Reviewer

iContact Pro Select

No score
No answers yet
No answers on this topic

In-Person Training

Hootsuite

Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph | TrustRadius Reviewer

iContact Pro Select

No score
No answers yet
No answers on this topic

Online Training

Hootsuite

Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Anonymous | TrustRadius Reviewer

iContact Pro Select

No score
No answers yet
No answers on this topic

Implementation Rating

Hootsuite

Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

iContact Pro Select

No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite

Sprout Social has a better UI than Hootsuite. It uses a single feed approach compared to the multi-column layout that allows you to check and uncheck filters based on what you'd like to see at a given moment. Overall, Hootsuite was a better choice for our team given the stronger analytics reporting that it provided. Being in a data-driven business, this was particularly important to us to be able to provide performance metrics to leadership. Both tools are fairly similar, so it really is a toss-up in terms of which you should choose.
Anonymous | TrustRadius Reviewer

iContact Pro Select

I've used MailChimp before to generate emails and found Vocus to be a better option because it is an overall suite providing the tools to create customizable emails as well as many other features including press releases, social media etc. Vocus is an all-in-one platform for marketing which makes things more efficient for the user by being able to handle all marketing through one outlet.
Anonymous | TrustRadius Reviewer

Scalability

Hootsuite

We haven't needed to scale it all.
Anonymous | TrustRadius Reviewer

iContact Pro Select

No answers on this topic

Return on Investment

Hootsuite

  • Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
  • During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.
Brock Ross | TrustRadius Reviewer

iContact Pro Select

  • Much more targeted email marketing. Spam analysis helped improve our overall email performance.
  • Increased customer engagement through social media listening.
  • Scheduled emails increased email open and click-through rates by 120%!
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Edition
Professional$49.001
Team$129.002
Business$599.003
EnterpriseContact for Pricing
  1. per month (1 user / 10 social profiles)
  2. per month (3 users / 20 social profiles)
  3. per month (5, up to 10 users / 35 social profiles)
Additional Pricing Details
For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

iContact Pro Select

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

iContact Pro Select Editions & Modules

Edition
Basic$3001
Plus$6001
Pro$1,0001
Enterprise$2,5001
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Hootsuite
8.5
iContact Pro Select
6.8

Likelihood to Renew

Hootsuite
8.4
iContact Pro Select
6.1

Usability

Hootsuite
9.1
iContact Pro Select

Reliability and Availability

Hootsuite
10.0
iContact Pro Select

Performance

Hootsuite
10.0
iContact Pro Select

Support Rating

Hootsuite
7.8
iContact Pro Select

In-Person Training

Hootsuite
6.0
iContact Pro Select

Online Training

Hootsuite
10.0
iContact Pro Select

Implementation Rating

Hootsuite
10.0
iContact Pro Select

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