Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 8.3 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$1,188
per year 1 User, 10 Social accounts
iContact Pro Select
Score 6.4 out of 10
N/A
iContact Pro Select (formerly Outmarket) includes email marketing, landing pages, social media management, press outreach, and analytics. The software was originally Vocus Marketing Suite, and then was known as Outmarket. It was acquired by Cision
$300
per month
Pricing
HootsuiteiContact Pro Select
Editions & Modules
Professional
$99
per month (billed annually) 1 User, 10 Social accounts
Team
$249
per month (billed annually) 3 Users, 20 Social accounts
Enterprise
Custom Pricing
per year
Basic
$300
per month
Plus
$600
per month
Pro
$1,000
per month
Enterprise
$2,500
per month
Offerings
Pricing Offerings
HootsuiteiContact Pro Select
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
HootsuiteiContact Pro Select
Top Pros
Top Cons
Features
HootsuiteiContact Pro Select
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
7.6
262 Ratings
1% below category average
iContact Pro Select
-
Ratings
Boolean keyword searches7.6177 Ratings00 Ratings
Filtering out noise/spam7.1185 Ratings00 Ratings
Sentiment analysis7.5180 Ratings00 Ratings
Broad channel coverage8.3245 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
8.3
368 Ratings
3% above category average
iContact Pro Select
-
Ratings
Content planning and scheduling8.9367 Ratings00 Ratings
Audience targeting8.2252 Ratings00 Ratings
Content optimization7.8300 Ratings00 Ratings
Workflow management8.2309 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.8
295 Ratings
5% below category average
iContact Pro Select
-
Ratings
Automated routing and prioritization7.8213 Ratings00 Ratings
Customer interaction histories7.7230 Ratings00 Ratings
Bulk actions8.1253 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
7.4
285 Ratings
6% below category average
iContact Pro Select
-
Ratings
Lead generation6.5171 Ratings00 Ratings
Content marketing7.8255 Ratings00 Ratings
Paid media management7.6170 Ratings00 Ratings
Campaigns and promotions7.9218 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
8.7
364 Ratings
2% above category average
iContact Pro Select
-
Ratings
Twitter8.9333 Ratings00 Ratings
Facebook9.1348 Ratings00 Ratings
LinkedIn8.7304 Ratings00 Ratings
Google+8.960 Ratings00 Ratings
Instagram8.6307 Ratings00 Ratings
Pinterest8.3157 Ratings00 Ratings
YouTube8.3144 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
7.8
292 Ratings
1% below category average
iContact Pro Select
-
Ratings
Campaign success analytics7.8268 Ratings00 Ratings
Real-time tracking7.9269 Ratings00 Ratings
Competitor analysis7.8182 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
8.2
304 Ratings
1% above category average
iContact Pro Select
-
Ratings
Role-based user permissions & privileges8.4257 Ratings00 Ratings
Mobile access7.9282 Ratings00 Ratings
Best Alternatives
HootsuiteiContact Pro Select
Small Businesses
Publer
Publer
Score 9.8 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HootsuiteiContact Pro Select
Likelihood to Recommend
8.5
(427 ratings)
6.8
(3 ratings)
Likelihood to Renew
9.2
(89 ratings)
6.1
(3 ratings)
Usability
8.2
(66 ratings)
-
(0 ratings)
Availability
9.5
(21 ratings)
-
(0 ratings)
Performance
9.5
(19 ratings)
-
(0 ratings)
Support Rating
7.3
(263 ratings)
-
(0 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(17 ratings)
-
(0 ratings)
Implementation Rating
8.1
(39 ratings)
-
(0 ratings)
Configurability
7.1
(3 ratings)
-
(0 ratings)
Ease of integration
8.1
(2 ratings)
-
(0 ratings)
Product Scalability
8.3
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.5
(3 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(18 ratings)
-
(0 ratings)
User Testimonials
HootsuiteiContact Pro Select
Likelihood to Recommend
Hootsuite
Hootsuite is a great tool and we prefer it to some of the others out there. The only negative is the price point and the fact that it keeps going up with no regard to the small non-profits that have been using it for years. After mentioning that the system is great and the fact that we can integrate and customize the posting for each social media site without having to be jumping from one system to the other makes it ideal for a small team doing multiple projects or things at the same time.
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iContact
If you use PRWeb already and are looking for a tool that integrates well with that program and offers additional functionality with email and social media then Vocus is great. If you don't use PRWeb or prefer an email tool with more functionality and ease of use, Vocus is not the best choice.
Read full review
Pros
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
iContact
  • Social Media Listening e.g.: Recommendations, Identify influencers for a selected topic, based on actual influence, or number of reposts and/or references, rather than the number of followers.
  • Campaign Management - Landing Page and Web Form Templates
  • Email Marketing -Delivery Tracking and Spam Analysis
Read full review
Cons
Hootsuite
  • The ability to tag people or companies across all the social platforms (instagram and Linkedin)
  • If you're scheduling a post that is going out across all your social channels it would be good to be able to bulk move them if you have to post them on a new date instead of having to do it manually one by one
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iContact
  • Vocus can do a better job communicating with us. The representative made promises to us that I have not seen be fulfilled such as getting us national media hits through connections that he had.
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Likelihood to Renew
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
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iContact
Now that we have had the opportunity to try an enterprise wide marketing solution, I think we should look at other tools and programs that have greater flexibility and ease of use. If the tool does not happen to have PR Web then so be it. We may not see the cost savings with PR announcements but if the other tools have increased email functionality then we can part with more money on the PR side like we have in the past
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Usability
Hootsuite
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
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iContact
No answers on this topic
Reliability and Availability
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
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iContact
No answers on this topic
Performance
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
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iContact
No answers on this topic
Support Rating
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
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iContact
No answers on this topic
In-Person Training
Hootsuite
Very easy to teach and learn
Read full review
iContact
No answers on this topic
Online Training
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
iContact
No answers on this topic
Implementation Rating
Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
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iContact
No answers on this topic
Alternatives Considered
Hootsuite
Hootsuite's free account was sufficient for use on behalf of our client. When they restructured their pricing model and eliminated free and affordable subscriptions suitable for a small business, we found that Zoho Social was an excellent replacement. The interface was simpler and the pricing was affordable and suitable for a small business.
Read full review
iContact
I've used MailChimp before to generate emails and found Vocus to be a better option because it is an overall suite providing the tools to create customizable emails as well as many other features including press releases, social media etc. Vocus is an all-in-one platform for marketing which makes things more efficient for the user by being able to handle all marketing through one outlet.
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Scalability
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
iContact
No answers on this topic
Return on Investment
Hootsuite
  • For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
  • The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
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iContact
  • Much more targeted email marketing. Spam analysis helped improve our overall email performance.
  • Increased customer engagement through social media listening.
  • Scheduled emails increased email open and click-through rates by 120%!
Read full review
ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.