IBM Streams vs. Tealium Customer Data Hub

Like the name says, it is good for streaming data and analyzing. It is great to look at tuples at a fast rate, filtering, calling other sources to enrich data, can call APIs, etc. Could do better for ingest use cases, can do better with guaranteed delivery, etc.

Incentivized

Tealium Customer Data Hub is great for situations where you want to collect data from a front end data layer and then route it to multiple data tools, or if you need the ability to transform the values collected before sending. There is a tremendous amount of customizability. It has also been good for tag management of marketing/advertising tags/pixels, but could use a little improvement with regards to putting many tags on the same page. If your situation requires a lot of complexity to the marketing tags, it is still very possible to do with Tealium Customer Data Hub, but could be less complicated. Luckily, Tealium Customer Data Hub's support crew is excellent and really will partner with us and help us succeed.

Incentivized

• IBM Streams is well suited for providing wire-speed real-time end-to-end processing with sub-millisecond latency.
• Streams is amazingly computationally efficient. In other words, you can typically do much more processing with a given amount of hardware than other technologies. In a recent linear-road benchmark Streams based application was able to provide greater capability than the Hadoop-based implementation using 10x less hardware. So even when latency isn't critical, using Streams might still make sense for reducing operational cost.
• Streams comes out of the box with a large and comprehensive set of tested and optimized toolkits. Leveraging these toolkits not only reduces the development time and cost but also helps reduce project risk by eliminating the need for custom code which likely has not seen as much time in test or production.
• In addition to the out of the box toolkits, there is an active developer community contributing additional specialized packages.

Incentivized

• Simple tag management that is tough to beat. So many solutions that are incredibly simple to setup and gather data for.
• Security around the data is key and Tealium excels in this area.
• The speed impact of the tag setup is key to optimizing and allowing our web properties to run more effectively, which is a better experience for the end user.

Incentivized

• Documentation could be more extensive, with more examples, although overall this is not too bad compared to some of the alternative solutions.
• Seems expensive to use in production.

Incentivized

• Tealium Customer Data Hub is powerful, but it has a significant learning curve. Users with JavaScript experience, developers (with a solid understanding of browser Dev Tools), and technical minded people will learn it more quickly.
• Some of the documentation seems lacking. My biggest complaint is that the documentation may explain things, but often is missing clear examples. If I had some clear examples, I could possibly avoid opening tickets for tech support.

Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!

Tealium iQ Tag Management System does exactly what it is intended for, it manages vendortags. Changes can be made to websites and apps in minutes. The frontend is well structured, updates are easy to carry out, and Tealium support is available at all times.

Incentivized

It's been flawless as far as I am concerned.

Incentivized

Great user interface. Easy to use. Very responsive.

Incentivized

Support team has always been great at addressing issues or questions, by providing answer or escalating it internally to the right individual. reply response time has been always reasonable. Some responses are responded with documentation doc but in some instances the question require a non-generic answer that can create a back-and-forth conversation.

Incentivized

Did what we needed to onboard us onto the platform

Incentivized

Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.

Incentivized

There are well explained tutorials to get the user started. If you are looking for business application ideas, the user community offers a diversity of applications. It is very easy to launch applications on the cloud and can integrate with other analytic tools available on Watson Studio. It takes away the burden of the technology so that users can focus on business innovations.

Incentivized

Tealium Customer Data Hub can use 1P IDs and that is the main reason we selected it. with hindsight it was a good choice in this respect Tealium Customer Data Hub can process and forward event data via api, which AAM cannot AAM connectors can be set up with a few clicks whereas Tealium Customer Data Hub connectors require support from an engineer aam machine learning tools infer a score after every event so can be used for onsite single session use cases, whereas Tealium Customer Data Hub ML infers at end of session, so is only really useful for paid media / retargeting use cases Tealium Customer Data Hub's visitor stitching approach is broad brush and irreversible; AAM allows you to merge customer profiles at your discretion depending on the use case

Like anything it could be cheaper but we still feel we get value from it.

Incentivized

Never had an issue, scales as we use it.

Incentivized

Very easy to work with and relatively cost effective

Incentivized

• Ability to do more with less
• Admins and data analyst can now focus on more thinking tasks
• No negative impacts yet

Incentivized

• There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
• A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.

Incentivized