TrustRadius

Insightpool Social Marketing Platform vs. Tracx

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightpool Social Marketing Platform
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Insightpool’s Social Marketing Platform enables marketing teams to identify relevant audiences; segment audiences based on marketing goals, and personalize 1:1 engagement with people in their target audience, at scale. The vendor says that unlike any other social marketing platforms, Insightpool has made a commitment to helping brands leverage social as an additional channel to drive ROI. Additionally, the vendor says that Insightpool will not only help marketing teams identify who to talk…N/A
Tracx
Score 7.0 out of 10
Enterprise companies (1,001+ employees)
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…N/A
Pricing
Insightpool Social Marketing PlatformTracx
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Insightpool Social Marketing PlatformTracx
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Insightpool Social Marketing PlatformTracx
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
Insightpool Social Marketing PlatformTracx
Small Businesses
Publer
Publer
Score 9.7 out of 10
Publer
Publer
Score 9.7 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
1-Social
1-Social
Score 8.0 out of 10
1-Social
1-Social
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Insightpool Social Marketing PlatformTracx
Likelihood to Recommend
-
(0 ratings)
9.0
(9 ratings)
Likelihood to Renew
-
(0 ratings)
8.3
(4 ratings)
User Testimonials
Insightpool Social Marketing PlatformTracx
Likelihood to Recommend
Insightpool
No answers on this topic
Tracx
Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
Verified User
Anonymous
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Pros
Insightpool
No answers on this topic
Tracx
  • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
  • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
MacKenzie Teskey | TrustRadius Reviewer
MacKenzie Teskey
Associate Community Manager
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Cons
Insightpool
No answers on this topic
Tracx
  • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
  • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
Verified User
Anonymous
Read full review
Likelihood to Renew
Insightpool
No answers on this topic
Tracx
Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
Verified User
Anonymous
Read full review
Alternatives Considered
Insightpool
No answers on this topic
Tracx
I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
Bryan Nye | TrustRadius Reviewer
Bryan Nye
Social Media Analyst
Read full review
Return on Investment
Insightpool
No answers on this topic
Tracx
  • We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.
Bryan Nye | TrustRadius Reviewer
Bryan Nye
Social Media Analyst
Read full review
ScreenShots

Insightpool Social Marketing Platform Screenshots

Screenshot of

Tracx Screenshots

Screenshot of KNOW WHO YOUR INFLUENCERS ARE Stitch together an individual's social media profiles to understand their true sphere of influence. KNOW WHY THEY HAVE INFLUENCE Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically. HYPER LOCAL TARGETING Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST Enhance marketing management by receiving recommendations for trending content that your unique audience will love. KEEP THE CONTENT FLOWING Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate. CROSS-ORGANIZATIONAL COLLABORATION Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.