The kvCORE platform is described by the vendor, Inside Real Estate in Draper, as a next-gen solution for modern brokerages and enterprises to run their entire business on one platform.
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Mautic
Score 10.0 out of 10
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Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
Pricing
kvCORE
Mautic (open source)
Editions & Modules
No answers on this topic
Mautic Marketing Automation
$0
Offerings
Pricing Offerings
kvCORE
Mautic
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
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More Pricing Information
Community Pulse
kvCORE
Mautic (open source)
Features
kvCORE
Mautic (open source)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
kvCORE
-
Ratings
Mautic (open source)
8.6
9 Ratings
12% above category average
WYSIWYG email editor
00 Ratings
8.08 Ratings
Dynamic content
00 Ratings
7.99 Ratings
Ability to test dynamic content
00 Ratings
7.99 Ratings
Landing pages
00 Ratings
9.57 Ratings
A/B testing
00 Ratings
9.08 Ratings
Mobile optimization
00 Ratings
8.58 Ratings
Email deliverability reporting
00 Ratings
8.59 Ratings
List management
00 Ratings
9.59 Ratings
Triggered drip sequences
00 Ratings
8.68 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
kvCORE
-
Ratings
Mautic (open source)
8.4
9 Ratings
7% above category average
Lead nurturing automation
00 Ratings
8.59 Ratings
Lead scoring and grading
00 Ratings
8.59 Ratings
Data quality management
00 Ratings
8.57 Ratings
Automated sales alerts and tasks
00 Ratings
8.17 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
kvCORE
-
Ratings
Mautic (open source)
8.6
7 Ratings
15% above category average
Calendaring
00 Ratings
8.17 Ratings
Event/webinar marketing
00 Ratings
9.16 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
kvCORE
-
Ratings
Mautic (open source)
7.5
6 Ratings
1% above category average
Social sharing and campaigns
00 Ratings
7.55 Ratings
Social profile integration
00 Ratings
7.56 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
kvCORE
-
Ratings
Mautic (open source)
8.9
9 Ratings
20% above category average
Dashboards
00 Ratings
9.19 Ratings
Standard reports
00 Ratings
9.19 Ratings
Custom reports
00 Ratings
8.67 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
I think if you have a very large brokerage and can afford to pay for a fully customized set up then it may be worthwhile. I would make sure you have a dedicated support team, not an account manager. In my opinion, the account managers are worthless and will not respond most of the time. We are on our second account manager in 9 months of using the system and cannot get in touch with him. In my experience, the account managers have no knowledge of how the system works or how anyone in real estate would want it to work. Obviously, I can only say this for the two managers we have had so far. I would steer clear of this system unless you want to spend a few thousand a month for a system that, I feel, will impede your business rather than improve it.
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
It sends unwanted canned responses to potential clients that you haven't approved. You must figure out how to use it to make them stop. This was day 1.
If you like to learn using many many different videos to learn a product, then this maybe for you.
Their support is good, but wait times can be long. They want you to use their chat, but then when you ask your question, it can be a several hour wait time between responses. The people are nice and resolve your issue. But I think chat is for quick back and forth communication, not something with a long delay. Also, you can only really do it effectively on your computer, not on your phone.
It's proving very tough to track leads from campaigns we are running ourselves. If your website converts a lead, it really just gives you the website source, and even that only some of the time. It would be great to create custom sources and have kvCORE track that traffic and lead via some sort of UTM tag or URL parameter.
Some of the load times aren't great. When I load up my database, it takes a while to actually display. Also, when a lead is claimed in a pond, you have to refresh to be able to contact them. Then once you add a campaign, you have to refresh again to see the tasks that fire. This is a bit clunky.
The app is great, but there is still some limited functionality. It would be great to access and claim leads from a pond on the mobile app. Also if you could get push notifications when new leads are added. Our time to lead sucks, and that's because kvCORE doesn't alert you super quickly.
It doesn't deserve a zero because you can access contacts and get reminders to contact them. In my experience, you can not use the system for proper communication with both prospects and their spouses.
I love kvCORE's support. Having the little chat feature in the bottom right of my screen the whole time I'm working takes away any stress or worry about using it. When I first started using it, I learned its features by clicking and trying things, and more than once I had to go into the chat support and ask how to undo or fix what I had done. I don't think I've ever waited more than 5 minutes to get a reply back and it being almost instant and right there on my screen allowed me to continue working and know immediately when my question had been answered.
Konversion and BoomTown are the only two I have used. Both have their things to recommend. Since I used Konversion, using kvCORE was simpler and I was able to upload my contacts seamlessly. This made adopting a new system easier and less likely to have a gap in contacting customers.
Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.