Likelihood to Recommend
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
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TweetDeck is very useful in an industry that requires the gathering of news and sharing of one's own content. We use it on a daily basis to keep track of breaking stories and key trends to inform what content we produce. After this content is produced and published, we then push it on social using TweetDeck. While many things are posted immediately, we also schedule a lot of content throughout the day to ensure 24-hour coverage. The platform is remarkably suited to this job, more so than the native web client.
Read full review Pros Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos. The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size. Captions can be saved if there are posts or common phrases that repeated and shared out from the content. Alexis Ramsey
Senior Marketing Account Supervisor, Digital Strategy
Read full review TweetDeck allows users to monitor several aspects of a Twitter account—such as notifications, messages, activity and scheduled tweets–in real time in one window. This feature allows users to optimize efficiency by cutting down the amount of time needed to monitor social media. TweetDeck allows users to schedule posts in advance and return to make edits at a later date if necessary. This feature's flexibility is perfect in a rapidly changing work environment. TweetDeck's collapsable and customizable left sidebar menu gives users who may be operating several windows at once easy access to all of the options that are available when using a full size window. This feature is provided in addition to the navigation provided in the main window's columns. TweetDeck's minimal design doesn't detract from the content. Users can focus on their Twitter account, not bright colors and cluttered displays on the site. Read full review Cons I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent. I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless. The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business. Read full review At one time, TweetDeck allowed us to add gifs. For some reason, they took that away. I wish it would return. This is a Twitter problem in general: we need an edit option. More customization options for look and feel of the platform, perhaps? Read full review Likelihood to Renew
As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution.
Read full review Usability
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
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It's a pretty easy tool to use I find a few of the columns to be a bit repetitive. If you are managing more than one account you'll start to find yourself having easily 10 plus columns all tracking all different information which creates nice track lanes to keep all that relative information in one column or "view". With the amount of data that is pushed out, if you are following a large number of accounts, it's extremely easy to lose valuable posts in your feeds. As you begin building out your columns they get the point where you only look at one or two and the rest seem to be lost. Overall, this a free tool and there are other social monitoring tools that are out there but are in the multiple thousands of dollar range
Read full review Reliability and Availability
TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.
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Besides posting multiple times when stuck in a loop not other real issues.
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Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category.
I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement. Read full review
I've never had to contact customer support. Tweetdeck has always worked like a charm for me. And, if I have had a problem, I've simply deleted the column, then recreated it and it worked again. While it's not without its glitches every once in a great while, it's worked like a charm.
Read full review Implementation Rating
Easy download and launch of application.
Read full review Alternatives Considered
I went with Later for the lower cost subscription. The
copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by
. Later has been working great for what I need it to do to support my small event promotion business.
Read full review Sprinklr
is a one-stop space for all social media platforms and Tweetdeck only offers use with Twitter. However,
has been unreliable for us in the past for scheduled posts and is a bit more complicated to navigate - hence we alternate between TweetDeck and
also provides analytics which TweetDeck does not.
Read full review Return on Investment Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness. Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers. Read full review Allowing me to schedule all of my Tweets once a day frees me up from having to do it continuously throughout the day. Being able to easily monitor all notifications and messages means needed action can be taken quickly. There are several paid options that I've tried that weren't necessarily better, so being able to have this tool for free is great for a small nonprofit. Read full review ScreenShots —