LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The…
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Chose LinkedIn Marketing Solutions
LinkedIn Marketing Solutions is better suited for our B2B use cases while Meta is used and runs better for B2C use cases.
Targeting by job role, company size, geography yields better results for our marketing use cases and campaigns. If you are considering promoting for B2B go …
Both platforms have great options for specific targeting which is a key determining factor for me when deciding where to advertising and how to best get in front of our desired audience. However, LinkedIn is expensive whereas Facebook is more cost effective. LinkedIn is great …
There is no cost to create a business account and get access to the Campaign Manager platform, so from a price perspective, this is a competitive advantage for LinkedIn Marketing Solutions compared to other platforms like Bombora or Terminus, which have technology licenses …
LinkedIn ads CPC is typically higher than Facebook ads and can be higher than Google Ads depending on who you are targeting. I've found IT and CEOs to be the most expensive targets on LinkedIn.
LinkedIn Marketing Solutions is the best option for B2B audience. The other platforms are not as beneficial considering that LinkedIn is made specially for business profiles. I would go with LinkedIn if I want to target B2B clients.
Google Ads and Facebook are too general, while LinkedIn Marketing Solutions lets us target specific profiles. With the other two you're never sure if the people that are going to see your ads are the appropriate ones, since they have no way fo knowing where they work or what …
LinkedIn offered a different way to market and that was through direct messaging on the platform. Those direct messages result in a push notification and an email (depending on the user's settings), so we knew that was a more creative and attention-getting spend. It made more …
LinkedIn marketing solutions can do a lot of what other advertising and demand generation platforms do. The most similar is twitter ad, but they serve a completely different purpose. We selected LinkedIn marketing Solutions because the LinkedIn Platform attracts a specific type …
Audience type (professional) - LinkedIn has worked great for SaaS offerings while other social media advertising platforms seem better suited for product offers.
Lead volume - other platforms tend to produce more form submissions
When trying to reach professionals while maintaining a self-serve ad set up process and minimizing costs, LinkedIn can't be beat. We consistently see lower CPMs and CPAs for LI ads compared to going to independent professional sites for native advertising. Also, when driving …
LinkedIn is definitely more expensive if you are doing video or image ad formats, unless you're in an extremely competitive industry for search ads on Google. However, Google has nowhere near the capabilities for audience targeting if you are selling business-to-business. They …
Facebook for Business revolves a lot around building build brand awareness, but we have not had much luck with conversions. LinkedIn Marketing Solutions seems more aligned with our goals of growing our customer lists. Furthermore, Facebook for Business's platform for marketers …
LinkedIn made it easier because it allows peer to peer connection, which means that you will always have someone new to contact, someone new to reach and someone new to offer your product or service. In our case, which is recruitment, it is far different from Google that …
While LinkedIn may have the smallest potential audience & the highest relative costs, the platform tremendous potential for growing your audience, getting leads & building credibility/authority with your target market. However, to effectively do this, the content has to provide …
LinkedIn Marketing Solutions offers more powerful targeting capabilities than other ad platforms in the space. We are able to target by company, job title, job level, company size etc. which you cannot do accurately on competitor ad platforms like Facebook or Google Ads. Some …
LinkedIn is phenomenal in comparison in terms of the data and analytics they provide to you. No other platform tells you the names of the companies of users who clicked on your ads or visited your website, or anything like that. Website analytics provided by LinkedIn are …
We chose to use LinkedIn Marketing Solutions as an additional channel to Google Ads (formerly AdWords). Comparatively, Google Ads gives you better reporting features and much lower PPC costs. The tradeoff is user segmentation -- Google lets you pick by general demographics, …
I think LinkedIn, though a niche product, is not quite as good as Google or Facebook Ad platforms. LinkedIn feels more like Twitter Ads platform circa 2012, with the lower view count. However, LinkedIn Ads has a great amount of targeting options that are useful when attempting …
I rank Linkedin Marketing Solutions below Facebook for Business, as well as Google AdWords and Analytics. You get a much deeper view of how your ads are performing and your ROI with those platforms as opposed to LinkedIn. I'd probably rank Linkedin right next to Reddit Ads in …
If you want more precision in B2B targeting, then LinkedIn is without question the better alternative. However, as I established before, I've rarely seen LinkedIn campaigns be successful for anything other than brand awareness/thought leadership. And that's almost 100% what …
Compared to other marketing solutions, LinkedIn provides a customizable platform that is useful whether you are trying to get your message out to a smaller audience or more large-scale. This platform is essential for any business or organization that truly wants to take their …
While both Facebook & Twitter marketing platforms have a much lower CPL, the targeting criteria makes it difficult for B2B companies (as people don't generally put professional information on these platforms). We generated very few leads on these platforms, and do not devote …
LinkedIn Marketing Solutions provides targeted users that are ripe for B2B business; however, the cost to reach those users is more expensive the other social platforms. However, for awareness marketing and lead generation - LinkedIn Marketing Solutions offers great ways to …
Compared to other solutions, LinkedIn Marketing Solutions are more extensive in terms of offerings. Managers have a variety of options to start their online promotions. Each solution comes with a well-build platform, in-depth knowledge of how to use that platform and a team of …
Although it offered great features, we didn't really see a lot of traffic or results from the ads we placed. Working in hospitality, we had to strategically time and place our ads around holiday seasons and it can be difficult to predict a marketing campaign. Depending on your market, LinkedIn may not be the best avenue to advertise with.
The Campaign Manager is not good. It seems like the Campaign Manager (where you create and manage your self-serve ad campaigns) is buggy and doesn't have a good flow. Contrast with FB Ad Manager of the Google Adwords/Ads interface, which has a much more simple process to create and edits campaigns, ad groups, ads, keywords, audiences, budgets, etc. LinkedIn Campaign Manager seems to actively work against you trying to make changes to your campaigns.
LinkedIn Campaign Manager offers three options: sponsored content, InMail, and text ads. LinkedIn used to offer other ad services that you couldn't access unless you had a "managed ad account" run by LinkedIn Staff with a dedicated monthly ad spend. It seems most of those "hidden" features have disappeared, though you still have to contract with LinkedIn to offer dynamic ads. It would be better if LinkedIn empowered marketers to create the ads they want. (Perhaps with a dedicated acct. manager like how Google Ads works.)
This is silly, but it isn't easy to navigate to Campaign Manager. I have a bookmark for Campaign Manager because if you want to click there through LinkedIn, it takes 2 or 3 different screens to get to Campaign Manager. In my opinion, when you click the "Work" dropdown from the LinkedIn header (by your profile picture) you should have a link to Campaign Manager.
LinkedIn, in recent months, has made substantial changes to the Ads platform and Campaign Manager. Though these changes work to address some of the above issues, LinkedIn still has quite a ways to go before their platform is on par with their competition.
in terms of promoted content reporting and usability, the platform is not as flexible or easy to use compared to more established social platforms like Facebook. However, it does offer plug-ins to Google Data Studio which makes pulling and manipulating data easier. My main usability gripe comes when looking at organic performance of a company page. There isn't an easy way to export organic performance data.
So, everything what I just said previously adds up to the value of LinkedIn Marketing Solutions. Definitely recommending it to a friend. It has its things to improve but its nothing major or nothing to worry about. So I give a 9 because it still has that, some user interface glitches that can be improved but do not damage the experience that you have with it.
If you want more precision in B2B targeting, then LinkedIn is without question the better alternative. However, as I established before, I've rarely seen LinkedIn campaigns be successful for anything other than brand awareness/thought leadership. And that's almost 100% what Twitter is for. Twitter campaigns almost always have a cheaper CPC AND CPM than LinkedIn and accomplish the same thing, so I would say go with Twitter. At times LinkedIn campaigns are just so you can tell someone at a higher level that you did precise targeting to the exact audience they wanted and check that box, because it's easier for them to understand how you'd do well on LinkedIn, and more difficult to tell that story on Twitter. But I honestly prefer Twitter and its platform for B2B awareness campaigns. Heretic, I know, but it's how I feel after several years of experience with both. Facebook is bottom of the barrel for B2B in my mind, so I'm not really going to discuss it. I would take LinkedIn over Facebook for many reasons, but Facebook is an option too, but more for SMB and just covering all bases, not as a primary choice for B2B marketing.
We have seen a marked increase in inbound agent calls since we began LinkedIn marketing.
LinkedIn marketing is an excellent way to put your content in front of people that are actually going to read it, this has led to a major increase in our content being consumed and acted on.