Likelihood to Recommend Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
Read full review Well Suited For: Small businesses with small marketing teams. Shopify Customers.Small businesses that want more reporting/segmented lists. Businesses that are upgrading from a service like Constant Contact or Mailchimp. Less appropriate Customer who are currently using Klaviyo. Business who do not have a Shopify website. Read full review Pros I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business. Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors. There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features. You can segment your list into as many groups as you like, which makes for more effective email marketing. Read full review The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were. Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue. Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors. I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes. Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc. Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site. Read full review Cons The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML. Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances. Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners. Read full review After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side. After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that. They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan. I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system. Read full review Likelihood to Renew Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
Read full review Usability I find it very easy to use just like my colleagues too. The learning curve is straight forward.
Read full review Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
Read full review Support Rating My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
Read full review We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
Read full review Alternatives Considered Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
Read full review Springbit is more expensive, more complicated and delivered less.
Read full review Return on Investment I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening. I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it. It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured. Read full review Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to. I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract. It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks. Read full review ScreenShots