What users are saying about
14 Ratings
7 Ratings
14 Ratings
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Score 7 out of 100
7 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

Mapp Digital

BlueHornet is a great platform for a small or medium size business that is graduating from the "free" platforms and wants more features. It delivers a generally easy to use interface and HTML editor. The concept of segments as implemented by Blue Hornet is not standard, but it allows fairly powerful segmentation capabilities that are easy for a marketer to use. Why choose a more complicated, expensive platform if you do not need or use their advanced features? Whistles and bells are attractive, but a potential user should be realistic about their immediate needs and the needs they will have over the next year. BlueHornet has seen some history of instability. If you need to send mission-critical transactional messages like password resets, it may not be the best choice, but for a budget-conscious email marketer, it is a reasonable option.
Anonymous | TrustRadius Reviewer

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mapp Digital
4.3
Opal
WYSIWYG email editor
Mapp Digital
7.3
Opal
Dynamic content
Mapp Digital
2.7
Opal
Ability to test dynamic content
Mapp Digital
2.7
Opal
A/B testing
Mapp Digital
4.5
Opal
Mobile optimization
Mapp Digital
3.6
Opal
Email deliverability reporting
Mapp Digital
4.5
Opal
List management
Mapp Digital
4.5
Opal
Triggered drip sequences
Mapp Digital
4.5
Opal

Reporting & Analytics

Mapp Digital
5.8
Opal
Dashboards
Mapp Digital
7.3
Opal
Standard reports
Mapp Digital
5.5
Opal
Custom reports
Mapp Digital
4.5
Opal

Project Management

Mapp Digital
Opal
7.9
Task Management
Mapp Digital
Opal
9.1
Gantt Charts
Mapp Digital
Opal
9.1
Scheduling
Mapp Digital
Opal
9.1
Workflow Automation
Mapp Digital
Opal
9.1
Mobile Access
Mapp Digital
Opal
1.0
Search
Mapp Digital
Opal
9.1
Visual planning tools
Mapp Digital
Opal
9.1

Communication

Mapp Digital
Opal
6.1
Chat
Mapp Digital
Opal
4.5
Notifications
Mapp Digital
Opal
9.1
Discussions
Mapp Digital
Opal
4.5

File Sharing & Management

Mapp Digital
Opal
9.1
Versioning
Mapp Digital
Opal
9.1
Video files
Mapp Digital
Opal
9.1
Audio files
Mapp Digital
Opal
9.1
Document collaboration
Mapp Digital
Opal
9.1
Access control
Mapp Digital
Opal
9.1

Pros

Mapp Digital

  • API functionality, alongside reporting, is unparalleled in an environment where you may not have IT support to build out tools.
  • The user interface is easy to understand, allowing users to have control over the creative delivery for MIME, HTML, text and mobile ads.
  • It allows deliverability experts to throttle deliveries by selecting mailing domain and IP pairs, granting access to stats on these individual paired delivery tools.
Daniel Fox | TrustRadius Reviewer

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

Cons

Mapp Digital

  • I have used Blue Hornet over the last few years as it is the selected email platform used by my content provider. I have never used a more glitchy platform! Every time I use it I run into broken links, glitches and kinks. Their tech team is very quick to blame your machine - but I have access to several machines on all major OS platforms, and I run into the same issues every time.
  • The Blue Hornet user interface is poor and clunky. They have a great looking homepage - but you can tell that there focus is on selling and not on current clients. This is plainly apparent by the fact that the login button is buried at the very bottom of the page and difficult to find the first time you look for it. Not to mention the fact that the user interface itself is nowhere near as smooth and polished as their branded website is. Additionally, their reports are often inaccurate.
  • I would suggest any serious marketer looking to execute an email campaign with Blue Hornet to look elsewhere. I have reached out to my content provider to ask that they provide support on a different system - and was kindly informed that they are working around the clock to make this happen due to the overwhelmingly negative criticism of Blue Hornet from their clients.
John Veit | TrustRadius Reviewer

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Mapp Digital

Mapp Digital 7.8
Based on 8 answers
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
Hannah Kennedy | TrustRadius Reviewer

Opal

Opal 10.0
Based on 1 answer
No answer on this topic is available.

Usability

Mapp Digital

Mapp Digital 1.9
Based on 4 answers
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
Anonymous | TrustRadius Reviewer

Opal

No score
No answers yet
No answers on this topic

Performance

Mapp Digital

Mapp Digital 9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
Anonymous | TrustRadius Reviewer

Opal

No score
No answers yet
No answers on this topic

Support Rating

Mapp Digital

Mapp Digital 9.0
Based on 3 answers
Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
Anonymous | TrustRadius Reviewer

Opal

No score
No answers yet
No answers on this topic

Online Training

Mapp Digital

Mapp Digital 10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
Anonymous | TrustRadius Reviewer

Opal

No score
No answers yet
No answers on this topic

Implementation Rating

Mapp Digital

Mapp Digital 5.0
Based on 3 answers
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
Anonymous | TrustRadius Reviewer

Opal

No score
No answers yet
No answers on this topic

Alternatives Considered

Mapp Digital

When BH was chosen, we still used Xert to send out our marketing emails because of the sheer size of the list and the volume of emails we had.
Ben Dishler | TrustRadius Reviewer

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

Return on Investment

Mapp Digital

  • They have had a positive impact on our ROI and have allowed us to achieve most of our business objectives.
  • It has allowed us to shave some of the setup time out of our normal process to increase efficiency.
Anonymous | TrustRadius Reviewer

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

Screenshots

Mapp Digital

Pricing Details

Mapp Digital

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Mapp Digital
4.3
Opal
9.3

Likelihood to Renew

Mapp Digital
7.8
Opal
10.0

Usability

Mapp Digital
1.9
Opal

Performance

Mapp Digital
9.0
Opal

Support Rating

Mapp Digital
9.0
Opal

Online Training

Mapp Digital
10.0
Opal

Implementation Rating

Mapp Digital
5.0
Opal

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