What users are saying about
9 Ratings
16 Ratings
9 Ratings
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Score 6 out of 100
16 Ratings
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Score 6.8 out of 100

Likelihood to Recommend

Marketwired

If you want to guarantee 5-8 pieces of online coverage for a news story, then Marketwired is worth using. It's cost-effective and the news often appears on news syndication sites that wouldn't otherwise feature it (Yahoo Finance, Canadian Business, Bloomsberg etc.).If you want to get news coverage on the radio, in print, and on TV, then you're still better emailing it directly to the news outlet and picking up the phone. It's much more time-intensive, but a lot more effective.
Charlotte Gilmour (nee Sherry) | TrustRadius Reviewer

PR Newswire

PR Newswire is well suited for organizations with a significant public relations budget that want to quickly disseminate a news release over the wire to a specific targeted group of recipients. It's probably not a suitable solution for smaller companies or "boutique" public relations agency unless the distribution cost is to be directly passed on to the client because it is quite expensive.
Cindy Arco | TrustRadius Reviewer

Pros

Marketwired

  • Easy to use dashboard with pre-selected newslines and industries.
  • Quite a comprehensive results dashboard that details the outreach of where your releases go.
  • For non-online releases (they just recently changed this), an editor will call you to verify your releases and they are very detailed in reading your article for any grammatical errors and other recommendations.
Dian Razak | TrustRadius Reviewer

PR Newswire

  • It is very easy to set up an account on PR Newswire and get started. The dashboard is very intuitive.
  • Once you are ready to upload a press release, doing so it easy and the pricing structure for the different distributions are clearly laid out.
  • You can choose a distribution list or e-mail (or fax) your own distribution list, making it easy to target your release to different reporters.
  • Once a press release is sent up, PR Newswire follows up with visibility reports so you know how well your release did and if you need to do another or target specific reporters.
Richard Angeloni | TrustRadius Reviewer

Cons

Marketwired

  • Incorporation of social media would be helpful.
  • More customization of distribution lists.
  • Additional niche specialty areas for distribution.
Nathan Illsley | TrustRadius Reviewer

PR Newswire

  • Pricing could be better especially as it relates to a digital footprint
  • The ability to add multiple photos, video links, logos, etc., can be cost prohibitive
  • From an earned media relations standpoint, we find that journalists may not cover something once they see it on the newswire
Dan Lobring | TrustRadius Reviewer

Usability

Marketwired

No score
No answers yet
No answers on this topic

PR Newswire

PR Newswire 8.0
Based on 1 answer
PR Newswire is an industry leader and gives the user the ability to send out a press release, to a wide audience, very quickly and easily. The pricing is on par with other companies (perhaps they are a bit higher) but they do send useful "visibility" reports after a release is distributed, which is helpful when trying to explain ROI to C suite leaders. You also can email or fax your own distribution list, which is helpful and reduces the need for a media monitoring service
Richard Angeloni | TrustRadius Reviewer

Support Rating

Marketwired

No score
No answers yet
No answers on this topic

PR Newswire

PR Newswire 6.3
Based on 4 answers
Overall, it's a great product, but it is very expensive. There are cheaper programs out there but they also do not hit as many top-tier outlets as PR Newswire does. I recommend PR Newswire when you have important news that may not get the attention it deserves, and that you want in the hands of top-tier outlets.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Marketwired

I find Marketwired comparable to slightly better than CNW and Business Wire. For smaller companies listed on the TSX Venture, CSE or OTC, their money is better spent on TheNewswire.com.
Trevor Heisler | TrustRadius Reviewer

PR Newswire

PRWeb is now owned by the same company (Cision). It's a lower priced service that I frequently recommend to clients on a budget. It allows links, a photo, and so on for a reasonable cost. I used Business Wire for many years, but when I had a bad experience with customer service, I stopped. As a PR consultant and someone who frequently talks/writes about PR and recommends products and services, I feel it's never a good idea to alienate someone who can recommend your service -- or not. Now I always steer clients toward PR Newswire, as the two are fairly comparable.
Michelle Messenger Garrett | TrustRadius Reviewer

Return on Investment

Marketwired

  • Definitely no negative impact - and positive impact: we get to offer our clients additional services that we wouldn't be able to do without Marketwired.
Nicole Iannucci | TrustRadius Reviewer

PR Newswire

  • PR Newswire saves us from having to maintain our own distribution lists for press releases
  • PR Newswire automatically sends all our press releases to a list of our beat reporters that we keep on file with them so that we don't have to spend time doing that
  • PR Newswire makes submitting edits to our releases easy
Anonymous | TrustRadius Reviewer

Pricing Details

Marketwired

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

PR Newswire

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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